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Tip 1: Include title tags.

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Tip 2: Include meta tags.

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Tip 3: Include description tags.

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Tip 4: Keyword density should not exceed
5-8%.

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Tip 5: Only if necessary, use a hyphen in the
domain name.

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Tip 6: Use appropriate and relevant keywords
in your domain name.

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Tip 7: Use appropriate and relevant keyword
phrases.

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Tip 8: Research different variations of
keywords and keyword phrases.

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Tip 9: Build good quality backlinks.

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Tip 10: Include credible outbound links.

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Tip 11: Design a site with SEO in mind.

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Tip 12: Use a quality design that appeals to
your target market.

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Tip 13: Use SEO tools to further optimize your
website and keyword research.

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Tip 14: Use ethical SEO techniques.

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Tip 15: Have a SEO press release when
appropriate.

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Tip 16: Know your competition.

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Tip 17: Remember that SEO takes time.

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Tip 18: Avoid using unethical SEO methods
and “tricks” such as hidden text or similar
font and page background colours.

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Tip 19: Flash should not be overused. Search
engines have difficulty reading most
programming languages easily. HTML and CSS
(Cascading Style Sheets) are much better
options.

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Tip 20: Add new web pages and content to a
website on a regular basis. The format that
these new pages are added in must be one
that can easily be read by the major search
engines.

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Tip 21: Make sure your website is easy to use
and navigate.

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Tip 22: Don’t design your website without
considering SEO.

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Tip 23: Build a network of quality backlinks.

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Tip 24: Use keyword research tools.

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Tip 25: Use descriptive captions, and keep
relevant copy close to the relevant media.

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Tip 26: Avoid hidden text or hidden links.

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Tip 27: Don’t create multiple pages,
subdomains, or domains with substantially
duplicate content.

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Tip 28: Brands should optimise their videos
on the chosen platforms to increase their
visibility on search engines.

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Tip 29: Be sure you have a unique, keyword
focused title tag on every page of your site.

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Tip 30: Fresh content can help improve your
rankings.

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Tip 31: Focus on search phrases, not single
keywords.

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Tip 32: Use keywords and keyword phrases
appropriately.

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Tip 33: Check for canonicalization issues e.g.
www and non-www domains.

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Tip 34: Build quality links and it is better than
quantity links.

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Tip 35: Search engines loves unique quality
content.

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Tip 36: Make sure your call to action is clear
and present.

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Tip 37: Use keyword rich captions with your
images.

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Tip 38: Know your target market.

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Tip 39: Write good SEO content.

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Tip 40: Never use duplicate content.