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Tip 13: Know Your Audience First.
understand your mobile customers, which
ones use your app the most, why they do so
and who they are.
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Tip 18: Use Geo-targeting. This makes your
campaign more relevant and wastes fewer
impressions, ultimately leading to higher
engagement and follow through.
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Tip 20: Make Mobile Ad campaign social. Give
your mobile advertising campaign some legs
by adding and incentivizing social sharing.