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El arte veraz: visualización e infografía para comunicación

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Charla ofrecida por Alberto Cairo el 2 de noviembre de 2016 en SocialBiblio.

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El arte veraz: visualización e infografía para comunicación

  1. 1. EL ARTE VERAZ Visualización e infografía para comunicación Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com 2 de noviembre de 2016
  2. 2. http://com.miami.edu/ https://interactive.miami.edu/
  3. 3. Master of Fine ArtsVisualization and Infographics: http://mediashift.org/2014/12/miami-merges-data-visualization-mapping-journalism-for-mfa/
  4. 4. http://albertocairo.com/ http://www.thefunctionalart.com
  5. 5. Why visualization?
  6. 6. A visualization is a graphical representation designed to enable exploration, analysis, or communication 2012 2016
  7. 7. Figures represented in all these graphics: 22%, 25%, 34%, 29%, 32% Length or height A A B C D E B C D E Position Angle/area Line weight Hue and shade Area A B C D E A B C D E A B C D E A A B C D E B D C E A B C D E A B C D E A B C D E
  8. 8. “The median score is 72 over 100” Result: Unhappy students Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics
  9. 9. “The median score is 72 over 100” Result: Unhappy students “The median score is 96 over 137” Result: Happy students! Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics
  10. 10. Based on RichardThaler’s Misbehaving:The Making of Behavioral Economics Maximum 100 Average score 72 FIRST EXAM Minimum 0 50 Maximum 137 Average score 96 SECOND EXAM FIRST SECO Minimum 0 50 Maximu 100 Maximu 137 Avera Avera
  11. 11. Michael E. Mann, Raymond S. Bradley, and Malcolm K. Hughes Intergovernmental Panel on Climate Change (IPCC),Third Report, 2001 http://www.meteo.psu.edu/holocene/ public_html/Mann/research/ res_pages/old/mbh99.html
  12. 12. Visualization is going mainstream
  13. 13. Hans Rosling www.gapminder.org http://www.gapminder.org/videos/200-years-that-changed-the-world-bbc/
  14. 14. http://graphics.wsj.com/ infectious-diseases-and-vaccines/
  15. 15. https://medium.com/univision-beta/redesigning-fact-checking-8c328e040f3d#.pily832eu
  16. 16. https:// www.washingtonpost.com/ graphics/national/police- shootings/
  17. 17. http://www.tampabay.com/projects/ 2015/investigations/pinellas-failure- factories/chart-failing-black-students/
  18. 18. 2014 Partisan Advantages Among Whites, by Year of Birth Source: Merged Pew Research Center surveys conducted in 2014. PEW RESEARCH CENTER MORE DEMOCRATIC/ DEMOCRATIC LEANING MORE REPUBLICAN/ REPUBLICAN LEANING YEAR OF BIRTH AGE 1996 1981 1965 49 33 18 1946 68 851929 +30 +20 +10 +10 +20 +300 +30 +20 +10 +10 +20 +300 Millennial Generation X Baby Boomer Silent Generation 2014 overall: +8.6R Individual year 3-year rolling average Pew Research Center
  19. 19. The persuasive power of visualization http://www.thefunctionalart.com/2016/01/research-on-persuasive-visualization.html
  20. 20. The core principles
  21. 21. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  22. 22. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  23. 23. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  24. 24. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  25. 25. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  26. 26. This is why I don’t consider this an “infographic”
  27. 27. 1993-1996 $14 billion 1999-2003 $56 billion Less regulation = More Industry Investment Following 1992 Cable Regulations After regulations were relaxed
  28. 28. 1990 92 96 98 02 04 06 08 1000 2013 $16 $12 $8 $4 $16 Cable Industry Infrastructure Expenditures In billions Telecommunications Act is passed (“Deregulation”) Cable Television Consumer Protection and Competition Act (“Regulation”) 1993-1996 $14 billion 1999-2003 $56 billion Less regulation = More Industry Investment Following 1992 Cable Regulations After regulations were relaxed
  29. 29. Learn about data
  30. 30. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  31. 31. Graphic by Kir Khachaturov
  32. 32. http://www.thefunctionalart.com/ 2015/02/redesigning-circular- timeline.html
  33. 33. How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. Hard Rock Hip-Hop Reggae Country Classic Samba 1994 2014 35% 25% 20% 10% 5%5% Hard Rock Hip-Hop Reggae Country Classic Samba
  34. 34. How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. Hard Rock Hip-Hop Reggae Country Classic Samba 1994 2014 35% 25% 20% 10% 5%5% Hard Rock Hip-Hop Reggae Country Classic Samba How Music Preferences Have Changed in Two Decades Music styles preferred by University of Miami students. Survey based on interviews with 1,000 students. SOURCE: WishfulThinkingData Inc. 0 10 20 30 40% Hip-Hop Reggaeton Country Classic Samba Hard Rock 1994 2014 Reggae
  35. 35. Learn about writing and storytelling
  36. 36. Good visualizations... 1.They are based on good data 2.They attract readers’ attention 3.They don’t frustrate readers 4.They show the right amount of data
  37. 37. http://socialbiblio.com info@socialbiblio.com Alberto Cairo, Twitter: @albertocairo www.albertocairo.com , www.thefunctionalart.com

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