Businesses across the globe leverage Twitter for marketing their business. And, India isn't a mute spectator to the rapid rise of Twitter as a micro-blogging tool. On one hand, you have businesses who taken to Twitter to connect and engage with the fast-growing audience and on the other hand, you have the Influencers right from Bollywood stars and sportstars to leading bloggers.
Brands have achieved a considerable amount of success on Twitter, marketing their products and services to people. But, it has also created flutters for brands for whom it has resulted in negative publicity. Building a brand on Twitter requires commitment and you cannot expect a big return on investment overnight.
Of late, it has also emerged as a customer service & a market research tool. It is helping brands to understand what their consumers say about their products and at the same time service any concern raised by them.
This presentation can help you get hold of important aspects of marketing your brand & stay updated with latest industry trends with respect to Twitter marketing.