Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Agenda
Key Takeaways from Content & Influencer Marketing
Introduction
One of India’s Largest Influencer Marketing Network
10,000+ Influencer Network in India
Influencers across Bl...
Our team will do what it takes to get the results.
Our criteria for shortlisting influencers
Size & Quality of followers/influence
across relevant channels
Moz Domain Author...
Results from our Influencer Survey
Results from our Influencer Survey
Results from our Influencer Survey
Results from our Influencer Survey
Most Indian Youth feel they are being bombarded with Ads
Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
Earned media takes longer but has more sustained impact
Source: NeilPatel
Content Marketing is impacted by what we do most – Search & Social
Content for
Search
Content for
Social Media
/ Other
Cha...
Two amazing studies on What content gets shared most & Why
1 million articles analysed to reach the results of what gets shared most
1 million articles analysed to reach the results of what gets shared most
Surprising & Shocking Content
Chennai Floods – what was the most shared content?
Some inspiring images from Chennai Floods
Some inspiring images from Chennai Floods
Some shocking images from Chennai Floods
1 million articles analysed to reach the results of what gets shared most
Some really shocking photographs from Chennai Floods
Housing.com is leveraging infographics at its best
Leveraging Infographics for Petwish
Housing.com is leveraging infographics at its best
Zomato does this brilliantly on their social media
Murugappa Group leveraged it for the 375th Anniversary of Madras
Demolish a 5 course chocolate meal in 1 minute – Chennai Foody
Google
Charts could be another way to leverage shareability
1 million articles analysed to reach the results of what gets shared most
Format Element is also critical
Lists
How To
Why posts
Research Reports
Surveys & Quizzes
Curation
List of Top Things – Get a lot more shareability
List of Top Things – Get a lot more shareability
List of Top Things – Get a lot more shareability
It can be a combination of different types of content
List of Top Things – Get a lot more shareability
How to - Posts
How to - Posts
Why - Posts
Why - Posts
Research Reports – Consulting firms do this very well
Survey Results – Yourstory Case
Try GetInsights.co
With an advertising budget the content can also be amplified in the right channels
Social Networks – Facebook, Twitter,
G+...
Finally track the results – which content is doing well & why
Aim is to create shareable content – For e.g. 378 shares in just 4 days
Wrapping Up
What you can start with!!
Try one content with Surprising / Shocking content
Initiate Blogs using Lists, Infographics
Laun...
Q&A
Email: vikas@influencer.in
Twitter: @jvchawla
Content & Influencer Marketing - Insights for 2016
Content & Influencer Marketing - Insights for 2016
Upcoming SlideShare
Loading in …5
×

Content & Influencer Marketing - Insights for 2016

2,574 views

Published on

Content & Influencer Marketing - Insights for 2016 - A presentation done by our Co-Founder Vikas Chawla at the #DinnerAtDeccan event organised on 12th Dec 2015 at Hotel Deccan Plaza, Chennai along with Food Bloggers from across Chennai. Do visit http://www.influencer.in and https://www.twitter.com/SpotInfluencer for more details

Published in: Marketing
  • Here's How YOU Can Stake Out Your Personal Claim In Our EIGHT MILLION DOLLAR GOLDMINE...  https://tinyurl.com/vd3y33w
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Content & Influencer Marketing - Insights for 2016

  1. 1. Agenda Key Takeaways from Content & Influencer Marketing
  2. 2. Introduction One of India’s Largest Influencer Marketing Network 10,000+ Influencer Network in India Influencers across Blog, Twitter, Facebook, Instagram, and YouTube In-house Content Creation Capability
  3. 3. Our team will do what it takes to get the results.
  4. 4. Our criteria for shortlisting influencers Size & Quality of followers/influence across relevant channels Moz Domain Authority Relevance to the brand / genre / campaign Previous Performance Data Unique visitors to blog Quality of Content
  5. 5. Results from our Influencer Survey
  6. 6. Results from our Influencer Survey
  7. 7. Results from our Influencer Survey
  8. 8. Results from our Influencer Survey
  9. 9. Most Indian Youth feel they are being bombarded with Ads
  10. 10. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
  11. 11. Earned media takes longer but has more sustained impact Source: NeilPatel
  12. 12. Content Marketing is impacted by what we do most – Search & Social Content for Search Content for Social Media / Other Channels Results via Content Marketing
  13. 13. Two amazing studies on What content gets shared most & Why
  14. 14. 1 million articles analysed to reach the results of what gets shared most
  15. 15. 1 million articles analysed to reach the results of what gets shared most
  16. 16. Surprising & Shocking Content
  17. 17. Chennai Floods – what was the most shared content?
  18. 18. Some inspiring images from Chennai Floods
  19. 19. Some inspiring images from Chennai Floods
  20. 20. Some shocking images from Chennai Floods
  21. 21. 1 million articles analysed to reach the results of what gets shared most
  22. 22. Some really shocking photographs from Chennai Floods
  23. 23. Housing.com is leveraging infographics at its best
  24. 24. Leveraging Infographics for Petwish
  25. 25. Housing.com is leveraging infographics at its best
  26. 26. Zomato does this brilliantly on their social media
  27. 27. Murugappa Group leveraged it for the 375th Anniversary of Madras
  28. 28. Demolish a 5 course chocolate meal in 1 minute – Chennai Foody
  29. 29. Google
  30. 30. Charts could be another way to leverage shareability
  31. 31. 1 million articles analysed to reach the results of what gets shared most
  32. 32. Format Element is also critical Lists How To Why posts Research Reports Surveys & Quizzes Curation
  33. 33. List of Top Things – Get a lot more shareability
  34. 34. List of Top Things – Get a lot more shareability
  35. 35. List of Top Things – Get a lot more shareability
  36. 36. It can be a combination of different types of content
  37. 37. List of Top Things – Get a lot more shareability
  38. 38. How to - Posts
  39. 39. How to - Posts
  40. 40. Why - Posts
  41. 41. Why - Posts
  42. 42. Research Reports – Consulting firms do this very well
  43. 43. Survey Results – Yourstory Case
  44. 44. Try GetInsights.co
  45. 45. With an advertising budget the content can also be amplified in the right channels Social Networks – Facebook, Twitter, G+, LinkedIn, etc. Blogger Networks & Content Discovery Platforms – Influencer.in, Indiblogger, BlogAdda, Outbrain, Content.Ad, Taboola Forums & Communities – Quora, MouthShut
  46. 46. Finally track the results – which content is doing well & why
  47. 47. Aim is to create shareable content – For e.g. 378 shares in just 4 days
  48. 48. Wrapping Up
  49. 49. What you can start with!! Try one content with Surprising / Shocking content Initiate Blogs using Lists, Infographics Launch a Survey Learn from tools like BuzzSumo, Moz, Quora & more
  50. 50. Q&A Email: vikas@influencer.in Twitter: @jvchawla

×