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Instagram & Snapchat - Potenziale für die Kommunikation von Non-Profit-Organisationen

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SOCIALBAR BERLIN 2. FEBRUAR 2016
Paula Diepmann (peta2) berichtet von den Erfahrungen mit Instagram. peta2 hat als NGO in Deutschland die zweitgrößte Anzahl von Abonnenten (19.500). Wir wollen gemeinsam diskutieren: Welche Zielgruppen werden erreicht? Was funktioniert in der Ansprache, was nicht? Wie hat Ihr es geschafft, so viele Abonnenten zu gewinnen? Was sind die Vorraussetzungen für den erfolgreichen Aufbau eines Accounts? Welche Relevanz hat Snapchat (auch zukünftig) für Euch? Wie kommuniziert ihr darüber mit wem? Wieviel Aufwand plant Ihr für die Betreuung von Snapchat ein?

Published in: Government & Nonprofit
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Instagram & Snapchat - Potenziale für die Kommunikation von Non-Profit-Organisationen

  1. 1. PETA ZWEI auf Instagram #catcontent
  2. 2. PETA ZWEI - wer ist das überhaupt? - Seit 2003 Jugendkampagne von PETA Deutschland (Zielgruppe: 13-25 Jahre) - Stehen im Zentrum der Jugendbewegung für Tierrechte
  3. 3. Paula Diepmann - wer ist das überhaupt? - 29 Jahre alt - Studium: International Marketing - Seit 2012 bei PETA ZWEI - Verantwortlich für alle Social Media Kanäle von PETA ZWEI
  4. 4. PETA ZWEI auf Instagram
  5. 5. PETA ZWEI auf Instagram
  6. 6. Anforderungen an Instagram Posts
  7. 7. Mehrwert
  8. 8. Emotionen
  9. 9. Wann und wie posten wir? - Max. 1-3 Mal am Tag - Über den Tag verteilt - Wenn unsere Zielgruppe online ist
  10. 10. Follower gewinnen
  11. 11. Opinion Leader ins Boot holen
  12. 12. YouTuber Blogger
  13. 13. Künstler
  14. 14. Fotoaktionen
  15. 15. Fotoaktionen
  16. 16. #beachtemich
  17. 17. #peta2deutschland
  18. 18. #ichbinpeta2
  19. 19. #ichbinpeta2 DU als Teil von peta2
  20. 20. #ichbinpeta2 REPOSTEN
  21. 21. #ichbinpeta2 STICKER
  22. 22. #veganwerdenwaslosdigga - 85.000 Mal genutzt
  23. 23. Auf Hashtag-Kampagnen aufspringen
  24. 24. Kleinvieh macht auch Mist - Fragen und Direktnachrichten beantworten - Bilder von anderen liken und kommentieren - Anderen Multiplikatoren folgen
  25. 25. Summing up - Nervt eure Follower nicht! - Postet, wenn eure Zielgruppe online ist - Seid präsent: Follow, Like, Comment! - Ruft dazu auf etwas zu tun! - HASHTAGS - Wen möchte ich mit diesem Hashtag ansprechen? - Was soll das “Nutzen” des Hashtags ausdrücken? - Anreize bieten den Hashtag zu nutzen - Hashtag überall promoten, wo es Sinn macht
  26. 26. PETA ZWEI auf Snapchat
  27. 27. PETA ZWEI auf Snapchat - Snapchat macht es Unternehmen und NGOs schwer - Analysetools - Views & Screenshots - Kein Zugriff auf Galerie für Stories
  28. 28. #tschüss
  29. 29. Andere Hashtags nutzen #love #instagood #photooftheday #tbt #cute #me #beautiful #happy #followme #fun #follow #fashion #picoftheday #selfie #tagsforlikes #girl #summer #friends #like4like #instadaily #smile #iggers #food #instalike #instamood #repost #likeforlike #family #amazing #nofilter #art #style #followforfollow #bestoftheday #nature #swag #sun
  30. 30. #veganwerdenwaslosdigga - Hashtag überall untergebracht - peta2 Eis - Plakataktion

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