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German Doctors e.V. Socialbar Frankfurt
- 1. Werkstattgespräch im BMZ, 24. Februar 2015 www.german-doctors.de Florian Rühmann Ehrenamtliche BloggerInnen geben einer Organisation ihr Gesicht
- 2. Wer wir sind
- 3. Unsere Arztprojekte Mindoro Cebu Mindanao Kalkutta ChittagongDhaka Nairobi Serabu
- 4. Unsere Einsatzärzte… …gehen für 6 Wochen oder als Langzeithelfer in unsere Projektländer, …arbeiten unentgeltlich und tragen die Hälfte ihrer Flugkosten selbst, …verzichten auf ihren Jahresurlaub oder Zeiten ihres Ruhestandes, ...bloggen!
- 5. Einsatzärzte werden Botschafter
- 6. Motivation Wie motivieren wir unsere Ärzte, neben ihrer medizinischen Arbeit einen Blog aufzubauen und zu berichten? Facebook Blog der German Doctors eigener Blog
- 7. Schulung Wie werden Freiwillige vorab geschult? Botschaftermappe Vorbereitungsseminare Für Langzeitärzte: Briefing in der Geschäftsstelle
- 8. Kein Fachvokabular Qualitätskriterien Keine InternaKeine Klarnamen Keine Nacktbilder Welche Qualitätskriterien legen wir an die Berichterstattung an?
- 9. Beispiele
- 10. Was sind dieVorteile, die sich aus dieser Form der Berichterstattung ergeben? • aktuelle Geschichten • authentische Berichte aus den Projekten • transparente Kommunikation • Glaubwürdigkeit wird gestärkt • relevanter Content auf den Social Media-Kanälen • Wiederverwertung des Contents auf derWebsite Vorteile
- 11. Facebook: - Posts von Ärzten sind 60% erfolgreicher als die übrigen Posts - enormes Fanwachstum - starke Interaktionsraten - neue Webseitenbesucher Blog: - Blogbesucher machen mittlerweile ¼ aller Zugriffe auf unsererWebseite aus - wichtiger Einstiegspunkt, um sich über unsere Arbeit zu informieren und ggfs. zu spenden Erfolge
- 12. Vielen Dank! Freitag, 12. Februar 2016 Referent: Florian Rühmann www.german-doctors.de