World tour 2013 istanbul

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World tour 2013 istanbul

  1. 1. World Tour 2013 #SBworldtour by
  2. 2. Agenda, Istanbul, March 6th    4:30 pm - 5:00 pm Registration5:00 pm - 5:45 pm Jan Rezab, CEO, Socialbakers5:45 pm – 6:45 pm Speakers session and Panel discussion with Garanti Odeme Sistemleri - Bengi Kepkep Global Bilgi - Tunca Meriç Vestel - Alper Ceylan Sabah News Group - Esat Dumlupınar    P&G - Murat Genç6:45 pm - 7:00 pm Questions & Answers7:00 pm - 9:00 pm Dinner buffet Murat  Genç  of  P&G   2
  3. 3. World Tour 2013NOW: Istanbul Next Stop: Dubai (March 7th) 3
  4. 4. IntroductionJan Rezab, CEO & Co-Founder @janrezab
  5. 5. About Us 20 % of Marketers CustomersFORTUNE 500 monthly across Companies 100+ countries
  6. 6. Social is changing all the Time Brands are changing 1 billion Users are changing = increasing “noise” 6
  7. 7. Constant changeFacebook 2009: Facebook 2013: 7
  8. 8. What Users cope with on Facebook (from Brands) 2009 2013 1 user likes 4,5 pages 1 user likes 40 pages Pages post on avg. 5 times Pages post on avg. 36 times 23 updates 1440 updates per month per month 8
  9. 9. Turkish Users 9
  10. 10. Turkish Brands post less in average 45 40 35 30 25 20 Turkish Brands Worldwide Brands 15 10 5 0 10
  11. 11. An average Turkish user is a fan of 44 pages
  12. 12. Average Turkish user is a fan of 44 pages 12
  13. 13. Brand pages liked by an average Turkish user 13
  14. 14. What brands post and what users like to share Post Types Post Shares 100% 100% 75% 75% 50% Status 50% Photo Link 25% 25% 0% 0% 14
  15. 15. Most favorite brand posts 15
  16. 16. Top 5 Facebook Brands by Number of Local Fans 16
  17. 17. Top 5 Facebook Brands by Post Engagement Rate 17
  18. 18. Top METRICS in Social MediaBeing social is notabout one metric.It’s about all of them. 18
  19. 19. Return On EngagementFans and Fan Activity of Engagement Response RateGrowth Your Page Rate and Reach Response Time 19
  20. 20. Engagement Rate 20
  21. 21. The Alpha and omega of successful social strategy
  22. 22. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 11 21 31 41 51 61 Time in Minutes 22
  23. 23. Science of Posting 23
  24. 24. Science of Posting1.80% Weekly Traffic Weekend Traffic1.60%1.40%1.20%1.00%0.80%0.60%0.40%0.20%0.00% 0:00 2:00 4:00 6:00 8:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 24
  25. 25. Open and drive 2 Way Communication socially-devoted.com 25
  26. 26. Questions answered on Facebook 26
  27. 27. Top Socially Devoted Industries 27
  28. 28. Top 5 Socially Devoted FB Brands in Turkey 28
  29. 29. Electronics – Case Study 51% Are responded… 29
  30. 30. BrandLove 30
  31. 31. Recommendation for 2013›  Monitor and measure your activity›  Drive the industry and invest in innovations›  Devote resources into social customer service›  Post only local and relevant content in a timely manner›  Make sure you get into News Feed 31
  32. 32. How We can help You to get there..... Categorization Data Brand Graph 32
  33. 33. How We can help You to get there..... Categorization Benchmarks Brand Graph 33
  34. 34. Brand Graph 34*not  all  categories  are  present  in  the  chart  
  35. 35. How We can help You to get there..... Visualization Benchmarks 35
  36. 36. ...with Our Products Platform ad 36
  37. 37. Thank youJan Rezab, CEO of@janrezab

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