Note that YT bounced back in January a bit. Brands doing both?
Sample here is 1.8 million
especially for marketers on FB
It’s not just the switch to FB vid – don’t trash YT. High-level wow stats on YT here: Redbull, GoPro, Playstation have 10 million subscribers among them. They had more than 2 billion combined video views in 2014. The top ten TY profiles had more than 7 billion video views in 2014.
We have more examples here if you want them. Al Jazeera and like 4 others if you want one more slide on this.
This is benchmark YouTube data for all of 2014
But a key part of measuring social correctly is recognizing that to analyze performance in isolation is extremely limiting. Just as your shareholders assess your revenue growth in comparison to your sector and the economy as a whole, brands need to consider their own performance in the context of the wider social media landscape. If you don’t, then how do you know what ‘good’ is? How do you know whether you’re investing appropriately – in content, in resources, in promoting content? How do you know if you’re focusing on the right areas, content, audiences? How can you make more or less any decision on social media, tactically or strategically if you don’t know what ‘good’ is?
Now let’s have a look at the broader Analytics solution from Socialbakers. We’ve just seen in the demo the dahsboards, benchmarks, competitor comparison etc that you see on the bottom of the slide but we also have a series of additional capabilities. Probably the most exciting of these to most of clients is Promoted Post Detection. Quite simple, this unlocks one of the most important areas of competitor comparison – the paid vs organic strategy of your competitors at a post and page level. More detail on next slide but essentially this means that you can better plan your own spend strategy – are you focused on the right subjects, are you spending enough in the right areas (brands, pages, countries), is your relative performance a ‘true’ comparison or is it skewed by disproportionate spending by you or your competitors? Notes – talk briefly about each of the areas – add the specific slides which follow if you think it may be relevant to the prospect Important – unless specifically asked, in the first meeting it makes no sense to discuss how these add on services are delivered. Focus on the VALUE of each capability – see below for quick summary.. If the prospect buys into the value, the delivery method will be a detail (to some extent!) PPD – better paid strategy – know where to invest, which subjects to focus upon, which content to promote and which to leave organic Social Health Index – raise profile of social reporting to the C-level with a single metric combining all that matters and with built-in competitor comparison. Enables exec team to make the right investment decisions on social media Inspiration pack – improve your content (and therefore your engagement and conversions) by learning from the best Data exports – integrate social media data into your BI systems – efficient and automated cross-functional reporting leads to better decision-making Exec Dashboard – a single view of your digital world with Social Media at the center – faster and better-informed decisions about content, investment areas and content execution Command Center – as with Exec Dashboard – but in a nice big command center environment!
@socialbakers at The move to
Facebook video was swift Facebook YouTube Others 12 % 65 % 23 % 83 % 13 % 4 % Super Bowl Sponsors 2014 Video Type Distribution Super Bowl Sponsors 2015
@socialbakers at The move to
Facebook video was swift Facebook YouTube Others 65 % 30 % 5 % 98 % 2 % 0 % Super Bowl Sponsors 2014 Total Interactions Distribution Super Bowl Sponsors 2015
@socialbakers at It’s not all
bad. YouTube is still growing - and performing - for brands. Average Number of Interactions Average Subscriber Growth
@socialbakers at YouTube Vine Twitter
Vimeo 82 % 9 % 7 % 2 % 31 % 16 % 52 % 1 % Videos on Twitter are mostly YouTube. But native videos will take over there too Number of Videos Total Interactions
@socialbakers at The video effect
on Facebook ad spend Trends in Share of Ad Spend 2014 2014 2014 2014 Post Engagement Website Clicks Page Likes Website Conversions Mobile App Installs Video Views
@socialbakers at Jan Rezab On
the whole, the benefits of having a video go viral are temporary. Virality has no long-term value in brand awareness for content creators. Content creators focus on shareability. A good video is one that resonates with the consumer and gets strong reach as a result of being something people are apt to share. This means optimizing things like content, length, and format effectively. “Stop Trying to go Viral” January 27, 2015
@socialbakers at As video becomes
the dominant medium, the quest for virality will become increasingly futile. Daily Video Views on YouTube Channel Puppy Love | Budweiser Galaxy Note 4 | Samsung Global Be(er) Responsible Day | Budweiser Spider-Man - The Amazing Baby & Me 2 | Evian Patches | Dove Lost & Found | KLM 16 000 000 12 000 000 8 000 000 4 000 000 0 Post Created
@socialbakers at Socialbakers AnalyticsCore Analytics
Advanced Reporting Premium Analytics Promoted Post Detection Social Health Index Inspiration Pack Data Exports Executive Dashboard Command Center Social Media Dashboard Over 100 Social KPIs Industry Benchmarks Competitor Comparison Custom Labels and Filters Integrated Facebook Insights
@socialbakers at A bit about
Socialbakers Defining how social is measured 8,000,000+ Social Profiles $34M+ in funding 2,700+ global clients ½ of Global Fortune 500 500k site visitors/month