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Social Media Week - The Era of Social Video

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Jan Rezab's presentation deck at Social Media Week NYC full of groundbreaking video data and priceless insights into the state of Social Marketing.

Published in: Internet, Social Media
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Social Media Week - The Era of Social Video

  1. @socialbakers at Welcome to the Era of Social Video Jan Rezab @janrezab Socialbakers CEO
  2. @socialbakers at Vine Video Facebook Native Video Facebook Status Instagram Photo Social Evolution
  3. @socialbakers at Marketers & content producers are moving to Facebook native video from YouTube Facebook YouTube Vimeo Instagram Others
  4. @socialbakers at Facebook video growth has been rapid, but they are still just 5% of all Posts Facebook Post Types Video 5 % Status 4 % Link 14 % Photo 71 % Album 6 %
  5. @socialbakers at Videos outperform every other post type in terms of Reach 8.7 % 5.8 % 5.3 % 3.7 % Video Status Link Photo
  6. @socialbakers at These brands had 2 Billion Combined Video Views The top ten YouTube profiles had 7 Billion Video Views in 2014 10 Million Subscribers is still huge
  7. @socialbakers at Number of Videos Uploaded Video Posts Facebook YouTube Facebook YouTube Major brands are moving to Facebook
  8. @socialbakers at Total Interactions Facebook videos dominate in terms of interactions Facebook YouTube Vimeo Instagram OthersVine
  9. @socialbakers at The Super Bowl is literally the Super Bowl of Advertising
  10. @socialbakers at The move to Facebook video was swift Facebook YouTube Others 12 % 65 % 23 % 83 % 13 % 4 % Super Bowl Sponsors 2014 Video Type Distribution Super Bowl Sponsors 2015
  11. @socialbakers at The move to Facebook video was swift Facebook YouTube Others 65 % 30 % 5 % 98 % 2 % 0 % Super Bowl Sponsors 2014 Total Interactions Distribution Super Bowl Sponsors 2015
  12. @socialbakers at It’s not all bad. YouTube is still growing - and performing - for brands. Average Number of Interactions Average Subscriber Growth
  13. @socialbakers at YouTube Vine Twitter Vimeo 82 % 9 % 7 % 2 % 31 % 16 % 52 % 1 % Videos on Twitter are mostly YouTube. But native videos will take over there too Number of Videos Total Interactions
  14. @socialbakers at The video effect on Facebook ad spend Trends in Share of Ad Spend 2014 2014 2014 2014 Post Engagement Website Clicks Page Likes Website Conversions Mobile App Installs Video Views
  15. @socialbakers at Jan Rezab On the whole, the benefits of having a video go viral are temporary. Virality has no long-term value in brand awareness for content creators. Content creators focus on shareability. A good video is one that resonates with the consumer and gets strong reach as a result of being something people are apt to share. This means optimizing things like content, length, and format effectively. “Stop Trying to go Viral” January 27, 2015
  16. @socialbakers at As video becomes the dominant medium, the quest for virality will become increasingly futile. Daily Video Views on YouTube Channel Puppy Love | Budweiser Galaxy Note 4 | Samsung Global Be(er) Responsible Day | Budweiser Spider-Man - The Amazing Baby & Me 2 | Evian Patches | Dove Lost & Found | KLM 16 000 000 12 000 000 8 000 000 4 000 000 0 Post Created
  17. @socialbakers at Anyone can shoot & publish, but brands need to produce high-quality videos
  18. @socialbakers at Measure your video performance the right way
  19. @socialbakers at
  20. @socialbakers at Facebook YouTube 82 % 18 % 95 % 5 % All your video data, right where you need it Views Total Views Completed
  21. @socialbakers at If you’re only looking at your own performance how do you know what “good” is? Don’t Measure in Isolation
  22. @socialbakers at
  23. @socialbakers at Tracking Video Performance with Socialbakers Analytics
  24. @socialbakers at Socialbakers AnalyticsCore Analytics Advanced Reporting Premium Analytics Promoted Post Detection Social Health Index Inspiration Pack Data Exports Executive Dashboard Command Center Social Media Dashboard Over 100 Social KPIs Industry Benchmarks Competitor Comparison Custom Labels and Filters Integrated Facebook Insights
  25. @socialbakers at A bit about Socialbakers Defining how social is measured 8,000,000+ Social Profiles $34M+ in funding 2,700+ global clients ½ of Global Fortune 500 500k site visitors/month
  26. @socialbakers at Thank You! Jan Rezab @janrezab Socialbakers CEO

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