Social Insights 2014 Hong Kong: Kenneth Kwok, Beehive Strategy

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Kenneth Kwok has over 15 years of digital experience started his career as a web designer then developed himself into digital strategist. He spends most of his career with IBM managing ibm.com as well as consulting services that leverage his strong blend of design, development and management skills for IBM’s clients globally.

In 2010, he founded Beehive Strategy to provide data analytics consultation service as well as digital strategy service in the Asia Pacific region. Kenneth leverage his global experience with data analytics to maximise the return on investment for many companies. He also is the founder of Hong Kong Web Analytics Wednesday and Founding Chairman of Hong Kong Digital Analytics Association focusing the growth and education within the data analytics industry.Digital Analytics Association also appointed him as their representative in Hong Kong in 2010.

Kenneth also hold a Master Degree in Management focus in Marketing with Macquarie University in Sydney Australia.

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Social Insights 2014 Hong Kong: Kenneth Kwok, Beehive Strategy

  1. 1. WHY ADVERTISE? Promote your FACEBOOK content using Analytics Kenneth Kwok Managing Director
  2. 2. WHY ADVERTISE?WHY ADVERTISE? awareness Interactions Discussion
  3. 3. WHY ADVERTISE?WHY ADVERTISE? Engagement
  4. 4. WHY ADVERTISE?WHY ADVERTISE? Conversion
  5. 5. WHY ADVERTISE?What Data tell us? Organic REACH Less than 5%
  6. 6. WHY ADVERTISE?What Data tell us? Number of Fans - 53,000
  7. 7. WHY ADVERTISE?What Data tell us? Engagement Less than 0.5%
  8. 8. WHY ADVERTISE?What Data Tell Us?
  9. 9. WHY ADVERTISE?What Data Tell Us? What time of the day?
  10. 10. WHY ADVERTISE?What Data Tell Us?
  11. 11. WHY ADVERTISE?What Data Tell Us? What type of content?
  12. 12. WHY ADVERTISE?Case study
  13. 13. WHY ADVERTISE?Case study 7:00pm - Over 5% Reach
  14. 14. WHY ADVERTISE?Case study Boost for 2 DAYs
  15. 15. WHY ADVERTISE?Case study 1.9x Reach 1.6x Reachvs
  16. 16. WHY ADVERTISE?Case study 113 Likes 206 likesvs
  17. 17. WHY ADVERTISE?Case study Awareness engagementvs
  18. 18. WHY ADVERTISE?Next STEP? monitor optimse analyse
  19. 19. WHY ADVERTISE?TIPS TEST & OPTIMISE
  20. 20. WHY ADVERTISE?TIPS TEST & OPTIMISE
  21. 21. WHY ADVERTISE?TIPS MONITOR PERFORMANCE
  22. 22. WHY ADVERTISE?TIPS BE VERY SPECIFIC
  23. 23. WHY ADVERTISE? Thank you @beehivestrategy

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