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Engage Prague 2016: Reggie Bradford, Oracle

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The evolution of social & revolution of messaging apps

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Engage Prague 2016: Reggie Bradford, Oracle

  1. 1. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | The Evolution of Social & Revolution of Messaging Apps Reggie Bradford Oracle, SVP @ReggieBradford Engage: Prague May 12, 2016 #engage2016
  2. 2. 02 The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. Safe Harbor Statement Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
  3. 3. 03Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  4. 4. 04Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  5. 5. 05Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  6. 6. 06 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015/16 Social Media Through the Years Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  7. 7. 07Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  8. 8. 08 75 years 38 years 13 years 4 years 3.5 years 1.75 years 7 months How long does it take to reach 50 Million users Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  9. 9. 09 Messaging Apps are Global & Surpassing Social Big 4 Social Networks Big 4 Instant Messaging Apps 4.1 Billion users around the world are on Instant Messaging apps Sources: BI Intelligence, Jan. 2016 and Statista, April 2016 Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  10. 10. 10 Top Messaging Apps by Q3 2015 Monthly Active Users @ReggieBradford #engage2016Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Source: App Annie
  11. 11. 11 Marketplace Launches Mark New Era of Innovation Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  12. 12. 12 Messaging as a platform: Conversational user interfaces are about to change the way billions of users interact with the world around them. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  13. 13. 13 What’s the Difference? Social Networks Many to Many Mainly Public Networking Effect (WOM) Content Long Lasting Engaging Platform Messaging Apps One to One (or few) Mainly Private Personalized Effect (WOM) Content Temporary or Lasting Engaging Platform Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  14. 14. 14 Growing & Innovative Technology Ecosystem Chiefmartec.com / Marketing Technology Landscape (March 2016) Total Marketing Tech Landscape Size: 3,874 vendors as of 2016 - ChiefMarTec Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  15. 15. 15 What’s the Future? Social Networks Many to Many Mainly Public Networking Effect (WOM) Content Long Lasting Engaging Platform Messaging Apps One to One (or few) Mainly Private Personalized Effect (WOM) Content Temporary or Lasting Engaging Platform & Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  16. 16. 16 In today’s digital landscape, the bar for success isn’t set by your industry but by the rising expectations of technology-fueled consumers. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016
  17. 17. 17 It’s not a fad. It’s a fundamental shift in the way we communicate. Forever. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | @ReggieBradford #engage2016

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