Jannis Rudzki-Weise
Digital Communications Lead Audi México
The Human Experience: How To Develop Meaningful Content To
Win...
2
3
4
5
Analytics, Algorithms, APIs:
Bring SOCIAL back
to Social Media!
6
Love your Elite 1%:
spend money on trust
and relationships
not on traffic
7
Source: Prof. Dr. Heike Simmet
Hochschule Bremerhaven
Social Media Is A Competitive Edge
Stages Of Professionalizing Soc...
#AskJavier
9
3,089,271
49,079
22,950
People Reached
Video Views (Clicked-to-Play)
Likes, Comments & shares
684 Questions
Your Brand is What People Say About You When You’re Not in the
Room!
11
Thank you.
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Engage Mexico City 2015: Jannis Rudzki-Weise, Audi

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The Human Experience: How To Develop Meaningful Content To Win Your Community’s Hearts And Build Brand Reputation presented at Engage Mexico City 2015 by Jannis Rudzki-Weise from Audi

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Engage Mexico City 2015: Jannis Rudzki-Weise, Audi

  1. 1. Jannis Rudzki-Weise Digital Communications Lead Audi México The Human Experience: How To Develop Meaningful Content To Win Your Community’s Hearts And Build Brand Reputation
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 5 Analytics, Algorithms, APIs: Bring SOCIAL back to Social Media!
  6. 6. 6 Love your Elite 1%: spend money on trust and relationships not on traffic
  7. 7. 7 Source: Prof. Dr. Heike Simmet Hochschule Bremerhaven Social Media Is A Competitive Edge Stages Of Professionalizing Social Media
  8. 8. #AskJavier
  9. 9. 9 3,089,271 49,079 22,950 People Reached Video Views (Clicked-to-Play) Likes, Comments & shares 684 Questions
  10. 10. Your Brand is What People Say About You When You’re Not in the Room!
  11. 11. 11 Thank you.

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