We’re the #1 brand on FB based on daily engagement, and we’re the #2 fashion brand based on number of fans. We have over 28M fans — bigger than well-established fashion brands. We reach over 15M uniques every day, and over 88M users on a monthly basis. All of this this has been accomplished in 1 year, with a focus on just Spanish speaking markets. But women across the world love shoes, so we’re expanding to English and Portuguese markets next. We have the biggest network of shoes lovers, and massive amounts of data, and with this, we are going to build a demand-led shoe company that is going to disrupt the industry.
SHOW FACEBOOK PAGE AFTER THIS
The old model works to gain exposure for new styles. Our styles spread virally. To illustrate the power of our viral engine, we grew our number of Facebook fans by 800% in the last year. Each new shoe that we release to our community spreads quickly, so we don’t need to pay to acquire customers.
Engage Mexico City 2015: Felipe Servin, Shoelovers
How we built a 33 Million fans community
with hyper engaged Latinas
We’re the most engaging
Facebook page in the
world on every category,
and we’re the #2 fashion
brand based on number
0 8.5 17 25.5 34 42.5
33 million fans
*Number in Millions of Fans
And we accomplished this in a year, organically
1/1/2014 4/1/2014 7/1/2014 10/1/2014 1/1/2015
# of fans
GROWTH Jan ’14 - Jan ‘15
The next big opportunity
• $1.5 Trillion buying power
• Today, 60% of Latinas are under the age of
35 years which is 33% higher than total U.S.
• Hyper connected: Mobile and Social Media
• 4x more comment on Social Media*
• 3x Ads Clicked while browsing*
How we do this day by day?
Create daily content that connect with 2.5M
people per post
150K likes on average
Reach 20M people daily