How Facebook’s News Feed Works:
Then & Now
2
3
4
11
What are we going to discuss today?
1. Facebook is stale, EdgeRank is born
2. EdgeRank’s awkward teen years & name change
...
Facebook is stale, EdgeRank is born
EdgeRank’s awkward
teen years & name change
EdgeRank’s New Name:
“Facebook’s News Feed Algorithm”
=
The Descent of Organic Reach
● Sorting the signal from the noise
● Reach narrowing, focusing on quality engagement
● Deman...
Facebook’s News Feed algorithm
becomes mature
● Aged content
● Popular topics
● Story bumping
● Spam scores
● Contextual information
● Friend’s engagement patterns
● “Q...
What the News Feed algorithm
is up to these days
Types of Signals in Algorithm
● Device
● Geo-location
● Internet connection speed
● Hiding velocity
● Off-site engagement
...
What to do about the Algorithm?
● Use organic content to seed virally efficient paid content
● Leverage social validation ...
Thank you!
@ChadWittman • chad@dolly.com
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
Engage Mexico City 2015: Chad Wittman, Dolly, Inc.
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Engage Mexico City 2015: Chad Wittman, Dolly, Inc.

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Presented at Engage Mexico City 2015 by Chad Wittman from Dolly, Inc.

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Engage Mexico City 2015: Chad Wittman, Dolly, Inc.

  1. 1. How Facebook’s News Feed Works: Then & Now
  2. 2. 2
  3. 3. 3
  4. 4. 4
  5. 5. 11
  6. 6. What are we going to discuss today? 1. Facebook is stale, EdgeRank is born 2. EdgeRank’s awkward teen years & name change 3. Facebook’s News Feed algorithm becomes mature 4. Where the News Feed algorithm is headed
  7. 7. Facebook is stale, EdgeRank is born
  8. 8. EdgeRank’s awkward teen years & name change
  9. 9. EdgeRank’s New Name: “Facebook’s News Feed Algorithm”
  10. 10. =
  11. 11. The Descent of Organic Reach ● Sorting the signal from the noise ● Reach narrowing, focusing on quality engagement ● Demanding interesting content
  12. 12. Facebook’s News Feed algorithm becomes mature
  13. 13. ● Aged content ● Popular topics ● Story bumping ● Spam scores ● Contextual information ● Friend’s engagement patterns ● “Quality” content The Algorithm Maturing
  14. 14. What the News Feed algorithm is up to these days
  15. 15. Types of Signals in Algorithm ● Device ● Geo-location ● Internet connection speed ● Hiding velocity ● Off-site engagement ● Preferred content consumption types ● Accuracy of information ● Intelligent timing
  16. 16. What to do about the Algorithm? ● Use organic content to seed virally efficient paid content ● Leverage social validation concepts with engagement ● Test new and interesting content ideas on audience ● Leverage audience content creation
  17. 17. Thank you! @ChadWittman • chad@dolly.com

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