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Engage London 2015: Jan Rezab, Socialbakers

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Engage London 2015: Jan Rezab, Socialbakers

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Engage London 2015: Jan Rezab, Socialbakers

  1. 1. Engage 2015
  2. 2. Ryan Skinner Alex Onish Maz Nadjm Olivier R. Murphy Dimi Karavasilis Meindert Kennis Jan Rezab
  3. 3. Alex Ayling Conrad Bird Steven Mehringer Ruchika Hassan Dan Fellows Lars Silberbauer Chris Wood Thomas Crampton
  4. 4. Previous Events
  5. 5. LONDON DUBAI SAO PAOLO NYCMEXICO CITY
  6. 6. Jan Rezab Hello London! @janrezab Chairman & Founder of Socialbakers
  7. 7. Socialbakers Update Market Predictions
  8. 8. $14B Advertising Market in Social Media Now eMarketer 2014 prediction
  9. 9. $100B Social Ads Market Future
  10. 10. Future of Entertainment
  11. 11. Everybody Is a Publisher
  12. 12. What Does This Mean for Marketers? • Get your teams ready • Embrace this new reality of social media • Social media is bigger than ever before
  13. 13. Social Networks Video Messenger 50 M 30 M 0 M 10 M 500 M 300 M 0 M 0 M 5 M 0 M 0 M 0 M 30 M 0 M 10 M 0 M Other Content 2010 Platform Overview
  14. 14. 400 M 316 M 300 M 50 M 1.5 B 1.0 B 80 M 205 M 500 M 165M 800 M 100 M 60 M 32 M 32 M20 M Social Networks Video Messenger Other Content 2015 Platform Overview
  15. 15. We Run Science behind Social Global Fortune 500 #DATADRIVEN Social Customer Care Metrics Monitoring Metrics on 10M+ pages Understanding News Feed SOCIALBAKERS PILLARS
  16. 16. 7 Years of Socialbakers Founded Socialbakers Socialbakers Analytics & $2M Series A Funding 1000 Clients Socially Devoted $6M Series B Funding, 1st Engage Conference 2000 Clients, $26M Series C Funding Round Late 2008 Early 2011 Mid 2012 Mid 2012 Late 2012 Early 2014
  17. 17. HUGE 2015 -> Product Focus Socialbakers Analytics Instagram in Socialbakers Analytics Promoted Post Detection Command Center & Executive Dashboard Socialbakers Builder Weibo Analytics Ads & Listening in Socialbakers Analytics FEB 2015 APR 2015 MAY 2015 JUN 2015 JUL 2015 OCT 2015 OCT 2015 NEW NEW NEW NEW NEW
  18. 18. Returning to the Basics Timing Is Everything What Is the Best Time to Post?
  19. 19. Today Among Other Things, We Are Announcing News Feed Pulse
  20. 20. Engagement Evolution Likes Comments Shares Clicks Visits Photo Views Conversations Messages Video Views Other Deeper Engagement, Surveys, NPS, ..
  21. 21. Best Time to Post Based on Performance Tuesday Wednesday Your Brand 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  22. 22. Best Time to Post: Competition or Benchmark Tuesday Wednesday Tuesday Wednesday Tuesday Wednesday Your Brand Competition Industry 8AM 10AM 12PM 2PM 4PM 6PM 8PM
  23. 23. Facebook is now the primary source of information in the world
  24. 24. • We built an online panel of 1,000 people • How does it work? • What are the post types? • How many posts are from users vs. Pages? • What % is paid vs. organic? We Got Curious How the News Feed Worked
  25. 25. News Feed Insights for News Feed Optimization (NFO)
  26. 26. Compare with SEO Search Engine Optimization 1 Search 1 “Feed”
  27. 27. News Feed Optimization 1 Billion People on Facebook 1 Billion Unique News Feeds on Facebook
  28. 28. 24 – 29% Page PostsUser Posts News Feed 71 – 76% Findings About the News Feed User & Page Posts Source: Socialbakers Own user panel, 1000 users, Users with 10 – 100 likes
  29. 29. Promoted Posts 9 – 10% Organic Posts Page Posts 90 – 91% Findings About the News Feed Organic & Promoted Page Posts Source: Socialbakers Own user panel, 1000 users, Users with 10 – 100 likes
  30. 30. 2 – 3% of the Facebook News Feed Are Promoted Posts
  31. 31. 1 11 19 21 60% 45% 30% 15% 0% PercentageofPagePosts News Feed Position Promoted Page Posts 53 7 9 13 15 17 23 25 27 29
  32. 32. 800M 600M 400M 200M 0 SumofInteractions Total Interactions by Category Jun 2013 Jan 2014 Jul 2014 Feb 2015 Aug 2015 MEDIA BRANDS COMMUNITY CELEBRITIES ENTERTAINMENT SPORT SOCIETY Source: Socialbakers Data based on 100,000 pages
  33. 33. 10%5% 15% 20% 1 NumberofPostsSeen 5 10 15 20+ Source: Socialbakers Own user panel, 1000 users, Users with 10 – 100 likes Facebook Instance Distribution
  34. 34. New Step Towards Predictive Social Analytics
  35. 35. Content & Engagement Creation Engagement Noise Content Created Mean Noise & Echo NOW- 60 Hrs - 40 Hrs - 20 Hrs AmountofContent GAP
  36. 36. Announcing NEWS FEED PULSE
  37. 37. You Can Try in Excel Whole Industry Billions of Posts Competitors 90 000 Posts Your Page 5 Years x 12 Months x 30 Posts 1 800 Posts =
  38. 38. Plan Act Optimize Analyze What? How? When?
  39. 39. Socialbakers Analytics • “Socialbakers helps us make decisions in real-time.” Andrea Galli NEW
  40. 40. Paid Post Detection • Uses Promoted Post Detection to better optimize its Paid/Owned/Earned social strategy
  41. 41. Ads in Socialbakers Analytics • Uses ads analytics to better optimize its ad spend
  42. 42. • Listening in an Analytics context • Influencer Search Key Features Listening in Socialbakers Analytics
  43. 43. Executive Dashboard • Drills deep into its data - 200 marketers and executives use a single dashboard to optimize their social strategy NEW
  44. 44. Command Center • Uses command centers to bring clarity to data and show results in real-time. NEW
  45. 45. Socialbakers Builder • Uses Socialbakers Builder to boost employee engagement recruitment NEW
  46. 46. • Knowing how the Facebook News Feed works, what will you do? • How will you change your behavior? • How will you structure your teams around this? Key Takeaways
  47. 47. Jan Rezab Thank You, London! @janrezab Chairman & Founder of Socialbakers

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