Engage Dubai 2015: Jan Rezab, Socialbakers

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Engage Dubai 2015 Presented at Engage Dubai 2015 by Jan Rezab from Socialbakers

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  • This is where I begin.
  • Then they updated the prediction to 25B
    They predict 16,29B for FBs revenue, FB already had 7,1B this year and 2 more quarters to go! Mark my words it will exceed that too.
    Next predictions are 33B, going up to 41B
  • Then they updated the prediction to 25B
    They predict 16,29B for FBs revenue, FB already had 7,1B this year and 2 more quarters to go! Mark my words it will exceed that too.
    Next predictions are 33B, going up to 41B
  • Story is great, build up better!
  • Short PEWDIEPIE video -> https://www.youtube.com/watch?v=Jkc0QxQ-3t4 = crowd cheers
    This is the new born celebrity
    https://www.youtube.com/watch?v=U_lPCGrbWMQ
    Most young people thing the se celebs are the real new celebs and they don’t reespect real celebs
    https://www.youtube.com/watch?v=TBuJ0Ltc4MQ
  • Facebook by far most important.
  • Why is this really important? Why are we getting back to this?
  • POINT IS = YOU CANNOT DO THIS IN EXCEL.
  • This is where I begin.
  • Engage Dubai 2015: Jan Rezab, Socialbakers

    1. 1. Engage 2015
    2. 2. Mohammed Abo El Fotouh Fouad Masoud Rudy Banholzer Andrew PhillipsAli AlShaiba Advance Jan Rezab
    3. 3. Hussein Dajani Tarek Shalby Andy Abbar Claudius Boller M. B. Messaoud Mazher Abidi Fadl Al Tarzi
    4. 4. LONDON DUBAI SÃO PAULO NEW YORK CITY MEXICO CITY
    5. 5. Jan Rezab Hello Dubai! @janrezab Chairman & Founder of Socialbakers
    6. 6. Socialbakers Update Market Predictions
    7. 7. $14B Advertising Market in Social Media Now eMarketer 2014 prediction
    8. 8. $100B Social Ads Market Future
    9. 9. Future of Entertainment
    10. 10. Everybody Is a Publisher
    11. 11. Engagement Evolution Likes Comments Shares Clicks Visits Photo Views Conversations Messages Video Views Other Deeper Engagement, Surveys, NPS, ..
    12. 12. What Does This Mean for Marketers? • Get your teams ready • Embrace this new reality of social media • Social media is bigger than ever before
    13. 13. Social Networks Video Messenger 50 M 30 M 0 M 10 M 500 M 300 M 0 M 0 M 5 M 0 M 0 M 0 M 30 M 0 M 10 M 0 M Other Content 2010 Platform Overview
    14. 14. 400 M 316 M 300 M 50 M 1.5 B 1.0 B 80 M 205 M 500 M 165M 800 M 100 M 60 M 32 M 32 M20 M Social Networks Video Messenger Other Content 2015 Platform Overview
    15. 15. We Run Science behind Social Global Fortune 500 #DATADRIVEN Social Customer Care Metrics Monitoring Metrics on 10M+ pages Understanding News Feed SOCIALBAKERS PILLARS
    16. 16. 7 Years of Socialbakers Founded Socialbakers Launched Socialbakers.com Socialbakers Analytics & $2M Series A Funding Socially Devoted – The Customer Care Standard $6M Series B Funding, 1st Engage Conference $26M Series C Funding Round, 2000 Clients Late 2008 2009 Early 2011 Mid 2012 Late 2012 Early 2014
    17. 17. Returning to the Basics Timing Is Everything What Is the Best Time to Post?
    18. 18. Today Among Other Things, We Are Announcing News Feed Pulse
    19. 19. Best Time to Post Based on Performance Tuesday Wednesday Your Brand 8AM 10AM 12PM 2PM 4PM 6PM 8PM
    20. 20. Best Time to Post: Competition or Benchmark Tuesday Wednesday Tuesday Wednesday Tuesday Wednesday Your Brand Competition Industry 8AM 10AM 12PM 2PM 4PM 6PM 8PM
    21. 21. Facebook is now the primary source of information in the world
    22. 22. • We built an online panel of 1,000 people • How does it work? • What are the post types? • How many posts are from users vs. Pages? • What % is paid vs. organic? We Got Curious How the News Feed Worked
    23. 23. News Feed Insights for News Feed Optimization (NFO)
    24. 24. Compare with SEO Search Engine Optimization 1 Search 1 “Feed”
    25. 25. News Feed Optimization 1 Billion People on Facebook 1 Billion Unique News Feeds on Facebook
    26. 26. 24 – 29% Page PostsUser Posts News Feed 71 – 76% Findings About the News Feed User & Page Posts Source: Socialbakers Own user panel, 900 users, Users with 10 – 100 likes
    27. 27. Promoted Posts 9 – 10% Organic Posts Page Posts 90 – 91% Findings About the News Feed Organic & Promoted Page Posts Source: Socialbakers Own user panel, 900 users, Users with 10 – 100 likes
    28. 28. 2 – 3% of the Facebook News Feed Are Promoted Posts
    29. 29. 1 11 19 21 60% 45% 30% 15% 0% PercentageofPagePosts News Feed Position Promoted Page Posts 53 7 9 13 15 17 23 25 27 29
    30. 30. 800M 600M 400M 200M 0 SumofInteractions Total Interactions Jun 2013 Jan 2014 Jul 2014 Feb 2015 Aug 2015 MEDIA BRANDS COMMUNITY CELEBRITIES ENTERTAINMENT SPORT SOCIETY Source: Socialbakers Data based on 100000 pages
    31. 31. 60M 45M 30M 15M 0 SumofInteractions MENA: Total Interactions Jun 2013 Jan 2014 Jul 2014 Feb 2015 Aug 2015 MEDIA BRANDS COMMUNITY CELEBRITIES ENTERTAINMENT SPORT SOCIETY Source: Socialbakers Data based on 3600 pages
    32. 32. 10%5% 15% 20% 1 NumberofPostsSeen 5 10 15 20+ Source: Socialbakers Own user panel, 900 users, Users with 10 – 100 likes Facebook Instance Distribution
    33. 33. New Step Towards Predictive Social Analytics
    34. 34. Content & Engagement Creation Engagement Noise Content Created Mean Noise & Echo NOW- 60 Hrs - 40 Hrs - 20 Hrs AmountofContent GAP
    35. 35. Announcing NEWS FEED PULSE
    36. 36. You Can Try in Excel Whole Industry Billions of Posts Competitors 90 000 Posts Your Page 5 Years x 12 Months x 30 Posts 1 800 Posts =
    37. 37. HUGE 2015 -> Product Focus Socialbakers Analytics Instagram in Socialbakers Analytics Promoted Post Detection Command Center & Executive Dashboard Socialbakers Builder Weibo Analytics Ads & Listening in Socialbakers Analytics FEB 2015 APR 2015 MAY 2015 JUN 2015 JUL 2015 OCT 2015 OCT 2015 NE W NE W NE W NE W NE W
    38. 38. Socialbakers Analytics Promoted Post Detection
    39. 39. 100% 75% 50% 25% PaidvsOrganicPostInteractionsRatio Promoted Post Detection 25% 50% 75% 100% Paid vs Organic Post Ratio 0% Extremely Beneficial Paid Posts Global Average MENA Average
    40. 40. 100% 75% 50% 25% PaidvsOrganicPostInteractionsRatio MENA: Promoted Post Detection 25% 50% 75% 100% Paid vs Organic Post Ratio 0% Extremely Beneficial Paid Posts MENA Average
    41. 41. Socialbakers Analytics Ads & Listening
    42. 42. Executive Dashboard & Command Center
    43. 43. Socialbakers Builder, Action, Planning Tool and Customer Care
    44. 44. • Facebook News Feed is 3% promoted, 25% pages • • How will you structure your teams around this? Key Takeaways
    45. 45. Jan Rezab Thank You, Dubai! @janrezab Chairman & Founder of Socialbakers

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