Engage Dubai 2015: Fadl Al Tarzi, SOCIALEYEZ

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Philips - Sound of Arabia presented at Engage Dubai by Fadl Al Tarzi from SOCIALEYEZ

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Engage Dubai 2015: Fadl Al Tarzi, SOCIALEYEZ

  1. 1. Challenges & Objectives Connecting with the Arab youth in the Middle East and Africa Become a brand that is relevant to the target audience CHALLENGES Make Philips Sound Arabia stand out and stay ahead of competition. We had three main objectives: • To drive emotional connection through localized content. • To drive popularity of the brand through UGC. • To drive purchase intent through direct connection with our TG. OBJECTIVES
  2. 2. How did we do it? DigitalEngagementStrategy Research and measurement based approach to understand our TG behavior across digital platforms. Tactics&Activations Build meaningful relationships with the Arab youth and urban users in the region Campaigns Reach Urban users through targeted campaigns and outreach programs.
  3. 3. Content Pillars Localized Posts
  4. 4. Content Pillars Creative Posts
  5. 5. Content Pillars Creative Posts
  6. 6. Content Pillars Engaging Posts
  7. 7. Content Pillars User Generated Posts
  8. 8. Social Community Personalized Replies
  9. 9. Social Community Personalized Replies
  10. 10. Social Community Personalized Replies
  11. 11. Social Community Personalized Replies
  12. 12. CAMPAIGNS Philips M1X Marketing Philips Sound products and its benefits/ features but focusing on our target audience and their needs. We launched that helped us take a step forward to build a better relationship with our audience through evoking user generated content.
  13. 13. PHILIPS M1X FINALE
  14. 14. CAMPAIGN PERFORMANCE
  15. 15. Social Achievements Fanbase Engagement Impressions Reach +200,000 I +2,200 I +2,000% +1,500% 7.3% On Average 2.2% On Average 1,000 Viewers On Average +3.7 Million Per Month +400,000 Per Month +5.1 Million Per Month +650,000 Per Month
  16. 16. QUESTIONS? Fadl Al Tarzi +971 50 459 8156 Questions? Fadl Al Tarzi @ftarzi fadl@social-eyez.com

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