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Engage Bali 2016: Tanbir Rahman, Huawei

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The P9 Launch

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Engage Bali 2016: Tanbir Rahman, Huawei

  1. 1. T H E P 9 L A U N C H
  2. 2. P6(2013 ) P7(2014 ) P8(2015 ) T H E P - S E R I E S E V O L U T I O N
  3. 3. NEW COSMOPOLITAN MALE AND FEMALE 20-39 (twenty and thirty something's) Urban Chic Culturally sophisticated Digitally savvy Image conscious Identity driven Ambitious with new perspective on personal success
  4. 4. I  P  S  O  S    C  O  N  F  I  R  M  S   T  H  E    I  M  P  O  R  T  A  N  C  E    O  F    T  H  E     C  A  M  E  R  A     Any  excuse  is  good  to  take  photos   or  make  a  video  and  then  upload  it   or  send  it.  
  5. 5. Art  of  CraEsmanship   Art  of  Technology  Art  of  Photography  
  6. 6. T H E R O L E O F D I G I T A L : T A S K S A L O N G T H E C O N S U M E R J O U R N E Y B R A N D A W A R E N E S S & C R E D I B I L I T Y P R O D U C T I N F O & D E S I R E P U R C H A S E U R G E N C Y #OOS E E T H E W O R L D T H R O U G H A N E W L E N S A W A R E N E S S E V A L U A T E S E L E C T P R E - P U R C H A S E E X P E R I E N C E C O N S I D E R
  7. 7. T H E R E A R E F O U R T Y P E S O F D I G I T A L C O N T E N T T O D E L I V E R T H I S M a s s r e a c h N i c h e r e a c h B r a n d b u i l d i n g P r o d u c t f o c u s H E R O C O N T E N T •  D e m o n s t r a t e s b r a n d p o s i t i o n i n g t o a m a s s a u d i e n c e •  I n s p i r e s n e w a u d i e n c e s t o e n g a g e w i t h t h e b r a n d H Y G I E N E C O N T E N T •  C o v e r s k e y K S P s a n d p r o d u c t i n f o r m a t i o n f o r t h o s e l o o k i n g f o r i t •  C o n t i n u o u s c o n t e n t t h a t r e i n f o r c e s b r a n d a n d p r o d u c t K S P s E X P E R T C O N T E N T •  T a l k s t o i n t e r e s t e d a u d i e n c e s w i t h d e t a i l e d i n f o r m a t i o n •  E a r n e d c o n t e n t c r e a t e d b y e x p e r t i n f l u e n c e r s ( e . g . r e v i e w s ) PA S S I O N - L E D C O N T E N T •  B u i l d s b r a n d c r e d i b i l i t y a m o n g s t a c o m m u n i t y o f i n f l u e n c e r s •  J o i n s a l r e a d y a c t i v e a n d p a s s i o n a t e c o m m u n i t y
  8. 8. T E A S E R L A U N C H & S U S T A I N
  9. 9. L A U N C H & S U S T A I N P H A S E TVC/  Product  Video Product  Banners    Social  Posts   Impressions   Views   Clicks   Impressions   Clicks   Impressions   Views   Clicks/ InteracMons  
  10. 10. Art  of  CraEsmanship   Art  of  Photography   Art  of  Technology  
  11. 11. P 9 L A U N C H — W I T H N O T A B L E P H O T O G R A P H E R S Mary McCartney from Leica Zhu Yinghao from TravelerReuben Krabbe from Banff David Guttenfelder from N.G Mary McCartney from Leica
  12. 12. From basketballs to bicycle wheels, ornate circular windows to edible round treats, capture two Os in a single picture to enter this new Mission.
  13. 13. Within 4 months of the launch in London, more than 6 million P9 and P9 Plus handsets were sold
  14. 14. @tanrahman

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