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Engage Bali 2016: Piotr Jakubowski, Go-JEK

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The Go-JEK Social Story: One Video at a Time

Published in: Social Media
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Engage Bali 2016: Piotr Jakubowski, Go-JEK

  1. 1. The GO-JEK Social Story One Video At A Time Piotr Jakubowski - CMO
  2. 2. Understand The Context
  3. 3. What is the context of your story? •What is important to our consumers? •Why are they online? •What are they doing? •What can earn them social currency, today? •Why should they care? •Why should they share?
  4. 4. Relevance To The Platform
  5. 5. Relevance to platform
  6. 6. Craft – Driving The Story Home
  7. 7. Crafting The Story •Be true to what your brand stands for •Think with the heart •Details. Details. Details Image
  8. 8. Context Relevance Craft
  9. 9. Thank You @piotrj

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