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Engage Bali 2016: Georgia Bainbridge, Haystac

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Leveraging brand properties to gain and engage new audiences on social

Published in: Social Media
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Engage Bali 2016: Georgia Bainbridge, Haystac

  1. 1. WE RECALL EXACTLY THE MOMENTS WE ENJOYED
  2. 2. SOCIAL CAN HUMANISE BRANDS. CONNECTING PEOPLE THROUGH THEIR PASSIONS.
  3. 3. CASE STUDIES
  4. 4. IN ORDER TO FIND THE WINS THAT YOU CAN PROVIDE THROUGH SOCIAL MEDIA, OR THAT ARE SHARE-WORTHY FOR FANS, YOU NEED TO KNOW WHAT’S MEANINGFUL TO THEM.
  5. 5. ANZ NETBALL NATION
  6. 6. https://vimeo.com/131163300
  7. 7. FACEBOOK LIVE
  8. 8. TRAINING DRILLS
  9. 9. 1,759,842 FACEBOOK VIDEO VIEWS 105,282 TOTAL FANS (FACEBOOK, INSTAGRAM, TWITTER) HIGHEST PERFORMING PIECE OF CONTENT HAD A FACEBOOK ORGANIC REACH OF 1 MILLION 25,953,836 TOTAL FACEBOOK REACH IN THE PAST TWO YEARS (WITH 84% ORGANIC) AWARENESS OF SPONSORSHIP HIT RECORD LEVEL OF 23% (UNPROMPTED) NETBALL NATION CONSISTENTLY OUT PERFORMED NETBALL AUSTRALIA, ANZ CHAMPS AND THE DIAMONDS ACROSS ALL CHANNELS FANS FROM 45 COUNTRIES OVER 1,000 UNIQUE PIECES OF FACEBOOK CONTENT & 700 UNIQUE PIECES OF INSTAGRAM CONTENT OVER 1,400 TWEETS
  10. 10. ANZ HEADBAND FOR GOOD
  11. 11. HEADBAND FOR GOOD NOVAK
  12. 12. 32 MILLION FACEBOOK IMPRESSIONS 88 MILLION SOCIAL IMPRESSIONS ANZ DONATED $100,000 TO WORLD VISION 25,953,836 TOTAL FACEBOOK REACH IN THE PAST TWO YEARS (WITH 84% ORGANIC) MORE THAN 20,000 MENTIONS OF #HEADBANDFORGOOD ANZ’S HIGHEST PERFORMING SOCIAL MEDIA CAMPAIGN AND REMAINS MOST SUCCESSFUL SOCIAL MEDIA CAMPAIGN ANZ HAS EVER IMPLEMENTED. EXCEEDED ALL KPIS BY AN AVERAGE 326% 2.5 MILLION IMPRESSIONS 26 MILLION LOOPS VINE VIDEOS 9.5 MILLION INSTAGRAM IMPRESSIONS
  13. 13. BRAND CAN CONNECT WITH NEW FANS AND AUDIENCES IN MEANINGFUL WAYS THROUGH SHARED PASSIONS AND VALUES, AS LONG AS IT IS A TRUE VALUE PROPOSITION

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