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Engage Bali 2016: Nina Spannari, Canon

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Nina Spannari, Head of Digital, discusses how Canon inspires audiences with a love for photography, enables them to develop and enhance relationships with their cameras, and creates a sense of community that celebrates their stories and relationships with photography, at Engage Bali 2016.

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Engage Bali 2016: Nina Spannari, Canon

  1. 1. INSPIRE, ENABLE, CELEBRATE: Since we have been together… Source: Canon Australia Instagram account
  2. 2. “My love for you has never ceased from the first moment I picked up , however I know I have not always given you the attention you deserve - life, work, family sometimes get in the way.” @deon _mackay_ photography
  3. 3. “My love for you has never ceased from the first moment I picked up a camera, however I know I have not always given you the attention you deserve - life, work, family sometimes get in the way.” @deon _mackay_ photography
  4. 4. Source: 'Dys-connected': cell phones are overriding creativity, according to UBC author, by Jon Hernandez "But the problem is they're interfering — they're overriding the social, they're overriding the creativity. If you don't have boredom, if you don't have blank spaces, then you don't have creativity — ideas don't spark.” Neurotherapist Dr. Mary Swingle
  5. 5. It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness. It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness. Marina McDonald “ ” Marina McDonald
  6. 6. Shift. POST PURCHASEPRE PURCHASE MASSREACH ENGAGEMENT/ RELATIONSHIPS
  7. 7. Shift. “Marketing is no longer about the stuff you make but the stories you tell” SETH GODIN
  8. 8. Shift. Enable A brand that has enabled me to bring my ideas to life Inspire A brand that has helped me to surprise myself Celebrate A brand that has celebrated what I’ve achieved
  9. 9. CURATE
  10. 10. 1.5k UGC (featured) 430k
  11. 11. Please keep pushing the limits, and telling stories that make others want to follow your lead. Jason McLean, Director, Canon Consumer Imaging “ ”
  12. 12. Great idea @canonaustralia you guys rock! Would love to see that book land on my coffee table and be able to see all these awesome artist's photos printed! @fpecheur “ ” @rev16
  13. 13. • Doubled our Insta following in 12 months • Add around 8K followers per month. • 9K av interactions every day on Insta alone & • 20k earned mentions each month (double YOY) • 1K av views every hour (5.5M views this year) on YT Source: Socialbakers@thurstonphoto
  14. 14. CREATE
  15. 15. CREATE
  16. 16. THE CHALLENGE // Learning tech skills is easy… Being creative isn’t. OUR APPROACH // A series of experiments designed to shift creative thinking behind the lens SEE IT LIKE NEVER BEFORE // WATCH: https://youtu.be/F-TyPfYMDK8
  17. 17. “My love for you has never ceased from the first moment I picked up a camera, however I know I have not always given you the attention you deserve -
  18. 18. #CanonChalleng e 10 of 15 Canon’s top posts by interactions Source: Canon AU FB socialbakers analysis Jan 2015-Aug 2016. 2. SHOWCASE 3. FEATURE1. SET
  19. 19. People are taking more photos than ever, thanks to smartphones and social media…how do we connect with this new wave of content creators and be part of modern creative culture?
  20. 20. > Play Take the Leap video – http://bit.ly/2dECc4q
  21. 21. # T A K E T H E L E A P
  22. 22. Tumblr Hub Outdoor -Mass Awareness Digital partnerships + Social Reach and Engagement Remarketing ads Website- Engagement and Celebrate
  23. 23. S C A L E
  24. 24. L E A P M E E T 7 #LEAPmeets 5 influencers – 421k audience 4 locations
  25. 25. > Play LEAPMEET video – http://bit.ly/2faRmyD @jarradseng with video produced by Natalie Hind and shared with her permission.
  26. 26. ‘Dab’ with Jarrad Seng and Amelie@Steven Ito Jarrad Seng, Perth,183k followers @Milesnoel - Participated in @jarradseng's leap meet up photography excursion yesterday We were given themes to explore on the MANY rooftop and basement. Felt like being back design school!
  27. 27. @Jarradseng
  28. 28. You have pushed me to achieve and become more involved in experiences. You have opened my eyes to the sights and experiences open to me. Since we have been together I have viewed my world in an entirely new way. “ ” @wandering_mischief
  29. 29. 1. Spend time understanding your audience and what matters to them 2. Figure out how you can be useful to them 3. ROL not ROI 4. Be bold – it might just go viral Since we have been together … “
  30. 30. Credits In order of appearance: • @deon _mackay_ photography • Marina McDonald • @__abbiehunt • @chip_shots • @rev16 • @thurstonphoto • Di Lymbury • Alex Spurway • @Steven Ito • @jarradseng with video produced by Natalie Hind and shared with her permission. • @kh.designs • @wandering_mischief • @theinkedshooter Other sources: • Article and image sourced: 'Dys-connected': cell phones are overriding creativity, according to UBC author, by Jon Hernandez • ‘Flip the Funnel’ model (Joseph Jaffe) All images have been sourced from Canon Australia’s Instagram channel unless otherwise specified. Be sure to follow these amazing talents – and follow us too @CanonAustralia or tag us at #CanonAustralia.
  31. 31. Thanks.

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