Cbj seminar

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Cbj seminar

  1. 1. MARKETING YOUR BUSINESS USING FACEBOOK AND TWITTER
  2. 2. WHY IS FACEBOOK IMPORTANT FOR YOUR BUSINESS?  500 million people login to Facebook daily  Most common age demographic is 25 to 34 years  Facebook is now a top customer service tool  People trust Facebook  Most of your potential customers are already interacting with their friends and family on Facebook each day  Seeing ads and business pages on Facebook is now common
  3. 3. TIPS TO OPTIMIZE YOUR FACEBOOK PAGE FOR SUCCESS
  4. 4. BEST TIMES TO POST TO FACEBOOK  Mornings after 9am  After lunch during the work day  About 1pm to 3pm  During prime time TV  Between 8pm and 11pm  During LIVE TV events  Super Bowl, Final Four, Award shows, etc.  Do NOT post during work commutes or after 11pm
  5. 5. USING FACEBOOK SCHEDULED POSTS
  6. 6. THE BEST CONTENT TO EXPAND YOUR REACH  Certain types of posts have more reach: 1) Text only (very high reach) 2) Photos 3) Photo Albums 4) Links (very little reach) 5) Shared status updates (very little reach) *(Reflect posts with NO interaction; Each post will vary.)
  7. 7. THE BEST CONTENT TO EXPAND YOUR REACH  For your most important posts, USE TEXT ONLY.  If you must post photos, post photos that are guaranteed to attract plenty of engagement (Likes, Shares, Comments)
  8. 8. THE BEST CONTENT TO EXPAND YOUR REACH  When posting photos, use call-to-action items to entice your fans to engage with your post  Ask your fans to LIKE or SHARE your photo  “LIKE this photo if you love our new pizza!”  “Thumbs up if you would love to have this beautiful dress!”  “SHARE this photo with your friends to tell them of this awesome deal!”  Use descriptive words to entice your fans to engage with your post
  9. 9. THE BEST CONTENT TO EXPAND YOUR REACH  Example of a Call-To-Action Photo Caption
  10. 10. KEEPING YOUR FACEBOOK PAGE FRESH Content Ideas To Keep Your Fans Engaged
  11. 11. KEEPING YOUR FACEBOOK PAGE FRESH  Take advantage of current events
  12. 12. KEEPING YOUR FACEBOOK PAGE FRESH  Tie in your content with sports
  13. 13. KEEPING YOUR FACEBOOK PAGE FRESH  Fill-In-The-Blank
  14. 14. KEEPING YOUR FACEBOOK PAGE FRESH  Ask Trivia Questions
  15. 15. KEEPING YOUR FACEBOOK PAGE FRESH  Use a FUN Voice to encourage engagement 
  16. 16. FACEBOOK PROMOTIONS AND CONTESTS Gain new fans and increase traffic to your site
  17. 17. FACEBOOK PROMOTIONS AND CONTESTS The rules have changed! YAY!!  You can now hold Facebook promotions without 3rd party apps  Through Likes, comments or Shares
  18. 18. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest without using a 3rd party app:
  19. 19. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest using a 3rd party app:
  20. 20. FACEBOOK PROMOTIONS AND CONTESTS  Kimbrell‟s Ugliest Couch Contest Analytics  Increase in Facebook Fans during contest – 431 (33.77%)  Facebook Fan UNLIKES during or after the contest – 50 (11% of new LIKES)  # of Contest Participants – 14 (3 others were incomplete entries)  # of Friends of Fans increased 15% to about 616,000  Hits to the Contest App – 1,403  At the height of the contest (final days of voting) the Facebook Page reach grew to over 6,270 people in one week  The contest flier was “shared” 61 times on Facebook  The Facebook Photo Album of entries was shared 3 times  Amount of $ spent on Facebook Ads for the contest - $39.84
  21. 21. FACEBOOK PROMOTIONS AND CONTESTS  Example of a contest using a 3rd party app
  22. 22. FACEBOOK ADS Direct targeted traffic to your site as well as gain new fans
  23. 23. FACEBOOK ADS  Include a simple, yet high quality photo/graphic  Use brief and concise ad copy  Create a clear call-to-action  Include an attractive link for click-through  Optimize your site for navigation  Beware of the 20% rule
  24. 24. FACEBOOKADS The (dreaded) 20% Rule
  25. 25. FACEBOOK ADS
  26. 26. FACEBOOK ADS – AD TARGETING  Know your audience  Age?  Location?  Similar Interests?  Of which Facebook pages are they already a fan?  Run several different ads for 1 campaign  Test, Test, Test!  Promote contests with your Facebook Ads
  27. 27. TWITTER FOR BUSINESS  Direct people to your site and create a conversation using Twitter
  28. 28. WHY TWITTER IS IMPORTANT FOR YOUR BUSINESS  Open API  Over 200 million active users  Used as a customer service tool  Discover which topics your customers and audience are interested in
  29. 29. BEFORE YOUR BEGIN TWEETING  Know your brand FIRST  What kind of content will you post?  What voice will does your brand use?  Make sure branding is consistent throughout  What is your target audience? (demographic?)
  30. 30. CREATE ENGAGING CONTENT  Photos  Questions/Polls  Current events/Local news  Articles pertaining to your industry  What does YOUR audience want from you?
  31. 31. TWITTER ETIQUETTE  No CAPS TWEETS  Do not overuse exclamation points!!!!!!!!!  Create a conversation with people you follow or those who follow you  Be polite  Respect other‟s personal opinions  Do not post anything political, profane, derogatory or unprofessional (Would you say this to a potential client in a meeting?)  Do not spam or post too much
  32. 32. HASHTAGS – WHAT ARE THEY?  Hashtags were created as a SEARCH TOOL  For example: The official hashtag of „Dancing With The Stars‟ is #DWTS  You can follow all tweets pertaining to the show by searching for the hashtag #DWTS and looking within that “stream”  Other examples: #NASCAR, #clt, #Ta5
  33. 33. THE SECRET TWITTER RULE THAT EVERYONE SHOULD KNOW…
  34. 34. THE SECRET TWITTER RULE  Limits your audience:  “@socialapemktg is the best!”  Does not limit your audience:  “Local company @socialapemktg is the best!” OR  “. @socialapemktg is the best!”
  35. 35. OTHER TWITTER TIPS  Tweet often but only using quality content  Ask yourself: Is this information shareable, useful or informational?  Show your personality behind your brand!  Talk to others as if you are a person, not just a company  It takes time; stick with your marketing strategy
  36. 36. IN CONCLUSION  Know your brand FIRST  Create great, shareable content  Use a fun voice  Be personable  Create a solid marketing strategy  Have fun!
  37. 37. SOCIALAPEMARKETING.COM APRIL@SOCIALAPEMARKETING.COM @APESMITH @SOCIALAPEMKTG FACEBOOK.COM/SOCIALAPEMARKETING

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