As novidades do Facebook para empresas

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Apresentação do encontro promovido pela Social Agency sobre as mudanças do Facebook para empresas anunciadas no fMC em Nova York.

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As novidades do Facebook para empresas

  1. 1. FACEBOOK PARA EMPRESAS As novidades do fMC março de 2012
  2. 2. Figure 1The Connected World Is A More Accurate Reflection Of Consumer BehaviorPage 3
  3. 3. Use o Facebook como ferramenta social!O primeiro recado doFacebook no fMC é que asmarcas devem tentar serelacionar com as pessoas,assim como as pessoas jáfazem umas com as outras.É hora de criar histórias!
  4. 4. A páginas ficam Os anúncios viram Insights em tempo mais sociais histórias real
  5. 5. 1. Express your identity with features like cover photo and Page timeline.AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.2. Reach and engage your audience on the web and on mobile.3. Respond to people in a quick, more personal way. Cover photo Use a photo that captures the essence of your brand and showcases your product or service. Profile picture •Expresse sua Use a logo that people associate with identidade; your business. •Alcance e engaje seu Views and apps público; Your photos, events, and custom apps •Responda as pessoas are now easier for people to find. rápido, e de maneira Friend activity pessoal (E.Life CRM). People can see how their friends are engaging with your Page. Composer Post regularly on your Page to reach your audience and drive engagement. Pinned post Anchor the most important story to the top of your Page for up to 7 days. Use a consistent and branded profile picture that scales well from 180x180 to 32x32 pixels. Your profile picture follows your business on Facebook as a thumbnail image in news feed stories, ads and sponsored stories.
  6. 6. PagesAS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook. Star and hide stories Highlight important stories and hide stories that aren’t as engaging or relevant. Make your Page posts visually engaging. While a diverse set of •Monte a página com post types is important, posts conteúdos que digam including a photo album or picture algo sobre sua marca; can generate 2x more engagement •Destaque as histórias than other post types.1 mais importantes. Larger stories Take advantage of our larger photo format to drive engagement. Use Page Insights to find out when people engage most with your content and post during those hours. On average, we have found that people visit and engage with Pages most often between 9pm and 10pm, with the 18-24 age group being the most active.2
  7. 7. than other post types.AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook. Larger stories Take advantage of our larger photo format to drive engagement. Use Page Insights to find out when people engage most with your content and post during those hours. On average, we have found that people visit and •Crie cupons de desconto no próprio Facebook; engage with Pages most often between 9pm and 10pm, with •Conte a história da sua the 18-24 age group being the marca na página, most active.2 inclusive com dados retroativos. Milestones Define your key moments through time. 1. Average figures, based on internal studies, July 2011. 2. Average figures, based on internal studies, December 2011.
  8. 8. AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
  9. 9. NÃO PODE MAIS...
  10. 10. MAS PODE...
  11. 11. of fans each week3 in a simple, always-on way. Fans will see your message as a sponsored story on the OS ANÚNCIOS side of their homepage or in their newsMaior alcance e novos formatos. right-hand VIRAM HISTÓRIAS. feed on desktop or mobile. 1. Average figures, based on internal studies. Sponsored story on your 2. comScore, March 2011. fan’s homepage Page post on your Page 3. Weekly reach may vary.ndto Reach Generator Benefits Reach 75% of your fans nd 2x Reach 75% of your fans on a regular basis Increase the volume of engagement with yourans each brand (likes, comments, and shares) by 2x4 reached 50% Receive custom monthly reports that showy. Fans reach, engagement, and brand trackingon the This package is only available for qualifying clients. Please reach out to your account team to learn more. news 4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator Sponsored story on your 1. Postfan’s homepage maximize reach. Posting too frequently reduces the amount of time needed to once a day to distribute each Page post to your audience. 2. Express your core message within the first 90 characters of your post to ensure your audience sees it Reach 75% of your fans post becomes an ad or sponsored story. Longer messages will be truncated. when your Page 3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm isour Somente 16% dos fãs das páginas são normalmente impactados pelas publicações, ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the especialmente se a base de fãs foi construída à partir de promoções e concursos culturais. most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5 Isso acontece por diversos motivos, que envolvem desde a frequência com que as pessoas 5. Average figures, based on internal studies, December 2011. visitam o Facebook, até como ele entende a página como engajadora ou não. O reach generator aumenta o alcance real de posts mais importantes entre seusEssential Connections Facebook: Building fãs.e reach Before Reach Generator After Reach Generator
  12. 12. Reach Generator Benefits Reach 75% of your fansOS ANÚNCIOSofVIRAM a regular basis Reach 75% your fans on HISTÓRIAS. Maior alcance e novos formatos. Increase the volume of engagement with your brand (likes, comments, and shares) by 2x4 Receive custom monthly reports that show reach, engagement, and brand tracking This package is only available for qualifying clients. Please reach out to your account team to learn more. 4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator 1. Post once a day to maximize reach. Posting too frequently reduces the amount of time needed to distribute each Page post to your audience. 2. Express your core message within the first 90 characters of your post to ensure your audience sees it when your Page post becomes an ad or sponsored story. Longer messages will be truncated. 3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm is ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5 5. Average figures, based on internal studies, December 2011. Facebook: Building Essential Connections
  13. 13. Share your most compelling stories in the best places on Facebook to engage and influence people. Premium on Facebook helps you maximize the number of people interacting with your brand andOS ANÚNCIOSabout you, while unlocking the power of fans andalcance e novos formatos. most talking VIRAM HISTÓRIAS. Maior their friends. All of this is done on the impactful placements on Facebook: Right-hand side of homepage Log-out experience (optional) News feed on the homepage News feed on mobile Placements in the right-hand side and in news feed on Facebook’s homepage have an average of 5x-10x more engagement than all other places on the site.1
  14. 14. OS ANÚNCIOS VIRAM HISTÓRIAS. Maior alcance e novos formatos. •Conteúdo; •Enquetes; •Eventos; •Vídeos; •Ofertas!
  15. 15. ANÚNCIOS SÃO BONS, HISTÓRIAS SÃO MELHORES.
  16. 16. INSIGHTS EM TEMPO REAL. Mais engajamento com mais inteligência., measured by the number of people talking about your Pageship between reach, engagement and people talking about your content for each piece of have postedching the Right Audiences Online”, October 2011 O Facebook Insights não deve necessariamente Facebook: Building Essential Connections servir para análises. Os dados do insights devem orientar o que fazer em seguida.
  17. 17. E COMO NOS PREPARAMOS?
  18. 18. C Conexão I E Integração Engajamento I InfluênciaA Social Agency oferece uma abordagem completa para asua presença social.

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