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Social Hub "Es muss nicht immer ein Gewinnspiel sein"

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Social Hub "Es muss nicht immer ein Gewinnspiel sein"

  1. 1. «Es muss nicht immer ein Gewinnspiel sein» Julian Schweizer, Bergzucker PARTNER: ORGANISATOR: www.bergzucker.com
  2. 2. ÜBER DEN REFERENTEN Julian Schweizer ist Mit-Gründer und Managing Partner der Bergzucker AG und Swiss Online Publishing GmbH. Der studierte Betriebswirtschafter war in der Konsumgüter-Industrie im Online Bereich tätig und wechselte dann ins Verlagsgeschäft, wo er für 20 Minuten im Sales und in der Produkt-Entwicklung tätig war. Seit 2010 als Unternehmer tätig, hat sich Julian Schweizer schnell einen Ruf als ausgewiesener Spezialist in Sachen Social Media im Speziellen und Online Kommunikation im Allgemeinen erworben. Seine Agenturen führen auf der Kundenliste zahlreiche renommierte internationale und nationale Brands. PARTNER: ORGANISATOR: www.bergzucker.com
  3. 3. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 3
  4. 4. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 4
  5. 5. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 5
  6. 6. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 6
  7. 7. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 7
  8. 8. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 8
  9. 9. Ziele & Massnahmen Produkt ausprobieren MultipackAbverkauf fördern Familien zurück an den Tisch. Traditionen vermitteln 07.1 .201 1 3 Sampling in Verbindung mit WOM (Empfehlungsmarket ing) Freunde & Bekannte auf t radit ionelles Essen einladen Social Hub - Es muss nicht immer ein Gewinnspiel sein! 9
  10. 10. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 10
  11. 11. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 11
  12. 12. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 12
  13. 13. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 13
  14. 14. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 14
  15. 15. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 15
  16. 16. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 16
  17. 17. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 17
  18. 18. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 18
  19. 19. Veränderung ungestützte Awareness: +1 (Zeitraum April – August 201 2% 3) 45% 40% 35% 30% 25% 20% 1 5% 1 0% 5% 0% 07.1 .201 1 3 Q2 201 3 Q3 201 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 1 9
  20. 20. Veränderung gestützte Awareness: +29%(Zeitraum April – August 201 3) 80% 70% 60% 50% 40% 30% 20% 1 0% 0% 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 20
  21. 21. Achsentitel Die Wahrnehmung von Hero Rösti Werbung ist von 7%auf 25%gestiegen 1 00% 90% 80% 70% 60% 50% 40% 30% 20% 1 0% 0% Nein; 75% Ja; 25% Q2 201 3 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! Q3 201 3 21
  22. 22. 88 Prozent würden Hero Rösti «vielleicht» oder «auf jeden Fall» kaufen, ein Plus von 33% Prozent-Punkten 1 00% 90% 80% 70% 60% 50% 40% 30% 20% 1 0% 0% 1% 1 44% 44% 44% 44% 1 2% Q2 201 3 Nein 07.1 .201 1 3 Q3 201 3 Vielleicht Auf jeden Fall Social Hub - Es muss nicht immer ein Gewinnspiel sein! 22
  23. 23. Die Mehrheit der Werbezielgruppe empfindet den Facebook Auftritt als positiv. 3.5 3.23 3 2.97 3 2.5 2 1 .44 1 .5 1 0.5 0 Sympathisch 07.1 .201 1 3 Informativ Unterhaltend Social Hub - Es muss nicht immer ein Gewinnspiel sein! Störend 23
  24. 24. 07.1 .201 1 3 Social Hub - Es muss nicht immer ein Gewinnspiel sein! 24
  25. 25. ÜBER SOCIAL HUB ÜBER DEN ORGANISATOR Der Social Hub ist das monatliche Fachtreffen zum Bergzucker ist Ihr Full-Service-Partner für Thema Social Media und bietet die Möglichkeit, sich Kommunikation in Marketing und Vertrieb im Zeitalter vertieft zu informieren und mit Kollegen von sozialen Konversationen. auszutauschen. Die Veranstaltungsreihe findet jeden www.bergzucker.com ersten Donnerstagmorgen des Monats statt. Der Networking-Anlass ist kostenlos und wird stets begleitet von einem spannenden Kurzreferat (ca. 30 bis 45 Minuten) wobei nationale und internationale Referenten praxisbezogene Case Studies aus dem Bereich Social Media vorstellen. www.swissonlinepublishing.ch/socialhub PARTNER: ORGANISATOR: www.bergzucker.com

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