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Managing Your Personal Social Media Brand


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Managing Your Personal Social Media Brand

  1. 1. Why Social Media? A Primer Presented at Moss Adams Andy Boyer Oct 17. 2012 social3i insight | ideation | influence@social3i | @aboyer
  2. 2. Logo Spotting Facebook Twitter YouTube LinkedIn Wordpress Blogger Wikipedia Foursquare Tumblr Flickr @social3i | @aboyer Pinterest Instagram MySpace Farmville Angry Birds
  3. 3. @social3i | @aboyer social3i Proprietary and Confidential 3
  4. 4. About Andy Boyer / Social3i @social3i | @aboyer
  5. 5. Where You Can Find Us @social3i | @aboyer
  6. 6. Who We’ve Worked With@social3i | @aboyer
  7. 7. What we do for fun @social3i | @aboyer
  8. 8. Personal Branding and Networking Through Social MediaWhy is it important?How can I get started? @social3i | @aboyer
  9. 9. Social Media By The Numbers Every minute of the day: • 100,000 tweets are sent • 684,478 pieces of content are shared on Facebook • 2 million search queries are made on Google • 48 hours of video are uploaded to YouTube • 47,000 apps are downloaded from the App Store • 3,600 photos are shared on Instagram • 571 websites are created • $272,000 is spent by consumers online @social3i | @aboyer
  10. 10. Why Do We Need to Understand Social Media Industry Shift in Marketing Spend • 46% Decline in Tradeshow spending • 44% of Direct Mail never opened • 90% of marketers now use social networks in their marketing efforts. • Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. B2B Users and Customers Shifting to Social Vehicles • US Internet users spend 3x more time on social networks than email, and 6x more than on portals • 61% of U.S. Marketers use Social Media for Lead Gen • 63% of companies who are using social media say it has INCREASED EFFECTIVENESS of other marketing efforts • LinkedIn drives the most leads to B2B sites, according to Leadforce @social3i | @aboyer Source: HubSpot
  11. 11. Why Social Media is Important for YourPersonal Brand Network and Engage with Deepen Relationships Own your Brand Customers and Partners  Identification of  Sharing of news and  Determine what trendsetters and information from Google finds thought leaders partners and  Proactively work to  Conversations with the customers become someone right people in the  Collect real insight and thought leaders want right places about understanding of to engage with product ideas and partner needs and deficiencies wishes @social3i | @aboyer
  12. 12. The Vanity Search @social3i | @aboyer
  13. 13. 75 of theLinkedIn Fortune 100 companies use LinkedIn in their corporate hiring process. (HubSpot) @social3i | @aboyer
  14. 14. LinkedIn @social3i | @aboyer
  15. 15. Quora Conversations Quora users ask industry specific questions. Business professionals have the opportunity to step in and answer inquiries to serve as “the voice” of their industry. @social3i | @aboyer
  16. 16. Blogging – Becoming an Authority @social3i | @aboyer
  17. 17. Passive Social MediaHow do I get started? @social3i | @aboyer
  18. 18. Where Are Customers Talking? • On Digital Channels Around the Web : – Facebook – Twitter – Pinterest – YouTube – Tumblr – Flickr – Quora – Yahoo Answers – Blogs – Forums @social3i | @aboyer
  19. 19. Listening via Google Alerts @social3i | @aboyer
  20. 20. Email Tools (Rapportive) @social3i | @aboyer
  21. 21. Using Twitter Tools to Listen (Followerwonk) @social3i | @aboyer
  22. 22. More Twitter Tools Tweet Deck Hootsuite TwitCleaner Twilert 100 more @social3i | @aboyer
  23. 23. Putting The Pieces TogetherHow do I tie everything together?What are the rules? @social3i | @aboyer
  24. 24. How Does Social Sell Products? • Leveraging customer testimonials found on social networks to influence buying decisions. • Addressing compliments and complaints found via forums and social channels • Participating in groups and forums for those who make buying decisions • Engaging with current and new customers to create brand advocates. @social3i | @aboyer
  25. 25. @social3i | @aboyer social3i Proprietary and Confidential 25
  26. 26. Shameless Plug - Relaborate @social3i | @aboyer
  27. 27. A Complete Social Media Process • Use Social Media Monitoring tools to track the conversations around a brand and the industry as a Listen whole. Also, we identify key industry influencers and brand advocates. • Establish 30-60 day editorial calendars to drive conversations and lead consumers through a Plan planned story arc. Then we develop syndication strategies to get the content maximum exposure. • Write short and long form content in multiple Develop channels that engages customers and encourages sharing. • Analyze key metrics such as Virality, Engagement Review and Reach to determine the success of our @social3i | @aboyer messaging strategies.
  28. 28. Remember - Play By The Rules • Consistency – Is each channel giving a consistent message and maintaining ideal brand or personal attributes? • Usefulness – Is your content useful and contributing to the conversation? • Authenticity – Is this the voice of you or your brand? @social3i | @aboyer
  29. 29. Let’s Chat Social3i Consulting 3135 Elliott Ave social3i Suite 225 Seattle, WA 98121 insight | ideation | influence @aboyer / @social3i | @aboyer