Facebook Hackathon as a Traveling Recruiting Show

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Facebook uses its own social network to recruit simply by telling their own stories in unique and authentic ways, explained Matt Millunchick, Technical Project Manager for Facebook to Sarah White (@imsosarah).
By using a social tool like Facebook for recruiting, candidates can meet people who actually work at the social network and connect with them in a social way.
One of the most notable ways Facebook recruits is by taking their famous hackathons on the road. A Facebook hackathon is a ten hour exercise where employees create something new and show it off to their colleagues. The only requirement for the hackathon is you're not allowed to work on your job during that time. You must work on a brand new idea. Hackathons have famously brought about some of Facebook's most popular features such as video, photos, and the "Like" button.
With the college events, Facebook recruiters host a hackathon on a school's campus. The intensity of the event gives students a little bit of an idea of what it's like to work at Facbook. You work fast and you actually get to create something, explained Millunchick.
Not all of us have a social network, understands White, so she offered up some suggestions for other companies to take the spirit of the hackathon and translate it to your business. How can you create an intense competitive environment that spurs some level of creativity?

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