Building and tracking talent communities with Jennifer McClure

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Want to start a talent community? Unsure as to what you should be doing? You're not alone. Jennifer McClure (@JenniferMcClure) of Unbridled Talent LLC sees this behavior of all sized companies. But she admits, it sure does help if you have a large organization.
When you're ready to launch a talent community, set goals, but don't obsess over ROI. For example, set goals for awareness, or engagement with the brand, explained McClure to Sarah White (@imsosarah).
Don't lean on old analytics such as time to hire and number of hires. You need to look at the quality of your hires and your sourcing analytics. Many organizations aren't measuring their source of hires. McClure notes that some organizations are getting a little mixed up and counting their own career site as a source. Far more valuable is to figure out how people are getting to your career site.

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