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Why Amazon Chose Refer a Friend To Amplify Mobile App Downloads

Why Amazon Chose Refer a Friend To Amplify Mobile App Downloads

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Amazon just made a really, really good move.

To incentivize more customers to install its app and shop from their phones, the online retailer is pushing out a mobile referral program rewarding each new mobile app user with up to $10 in store credit.

This master stroke will benefit the retail mammoth for years to come.

Here's why.

In creating a mobile Refer a Friend program, Amazon's mobile application reaps three key benefits in one st

Amazon just made a really, really good move.

To incentivize more customers to install its app and shop from their phones, the online retailer is pushing out a mobile referral program rewarding each new mobile app user with up to $10 in store credit.

This master stroke will benefit the retail mammoth for years to come.

Here's why.

In creating a mobile Refer a Friend program, Amazon's mobile application reaps three key benefits in one st

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Why Amazon Chose Refer a Friend To Amplify Mobile App Downloads

  1. 1. AMAZONCHOSE REFER-A-FRIEND TO WHY AMPLIFY MOBILE APP DOWNLOADS READ TO FIND OUT!
  2. 2. THEMOVE New mobile app users are rewarded with up to $10 in store credit.
  3. 3. 1 THEBENEFITS ORGANIC UPLIFT NEW CUSTOMER ACQUISITION VIA REFERRALS 2 MORE MOBILE APP DOWNLOADS 3
  4. 4. THEBENEFITS NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT $5 CREDIT BREAKS DOWN BARRIERS TO TRYING AMAZON’S MOBILE APP REFERRED USERS ARE ONE STEP CLOSER TO MAKING A PURCHASE!
  5. 5. THEBENEFITS NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT INVITATIONS SEND REFERRED USERS STRAIGHT TO THE APP AMOUNT OF APP DOWNLOADS DRAMATICALLY INCREASES!
  6. 6. NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT THEBENEFITS MORE DOWNLOADS APP’S RANKING INCREASES ORGANIC DOWNLOADS INCREASES THIS INITIATES A VIRAL LOOP!
  7. 7. THEBENEFITS NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT THE LOOP RESTARTS WITH GREATER IMPACT EACH TIME.VIRAL LOOP WHY?
  8. 8. THEBENEFITS NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT COMPARE APP STORE RANKINGS WHICH MOVEMENT OF POSITION GAINS A MUCH GREATER ORGANIC UPLIFT? #200 #164 #80 #27
  9. 9. ABOUT ME SCALEis one of the key qualifications of a successful referral program. DOUBLE-SIDED REWARD: Both parties get $5 each!
  10. 10. THEIMPLEMENTATION 1 CALL TO ACTION 2 3 INVITATION ADDRESS BOOK PERMISSION
  11. 11. THEIMPLEMENTATION CALLTOACTION Delivers simple messaging. Easy mechanism in initiating an invitation.
  12. 12. INVITATION THEIMPLEMENTATION TWO CALLS TO ACTION: Directs users to their mobile address book. Typical sharing through social media and email.
  13. 13. PERMISSION ADDRESSBOOK THEIMPLEMENTATION USUALLY A HUGE HURDLE … HOWEVER, referring a friend context justifies this action. Imagine how much Amazon stands to gain by optimising the invitation rate!
  14. 14. 1 INVITATION RATE 2 INVITATION ACCEPTANCE RATE THEOPTIMIZATION
  15. 15. INVITATIONRATE Having a referral program on a mobile device enhances user engagement. INVITATIONACCEPTANCERATE Amazon can optimize invitation acceptance benefits to maximise its rate.
  16. 16. MOBILE MOBILE MOBILE HUGEscaling potential from address book integration.
  17. 17. MOBILE MOBILE MOBILE 70-90% TEXT MESSAGES 20-40% EMAILS 0-9% SHARED POSTS OPEN RATES FOR:
  18. 18. MOBILE MOBILE MOBILE THINK Address book or Social feed? VOLUME. Do you want to compete with other stories on their social feeds?
  19. 19. “THE REFERRAL PROGRAM BEST PRACTICES”! READ UP ON DOWNLOAD SOCIABLELAB’S FREE EBOOK! THINKING OF IMPLEMENTING ONE? HORIZONTAL PICTURE Amazon made a really smart move. It’s your turn.

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