Targeting THE RIGHT CUSTOMER SEGMENT
The more volume I can
get, the better…
WHY IS THIS A
When considering a new referral program,
WHY IS THIS A
Unhappy customers most likely do
not give positive recommendations.
OVERALL REFERRAL PROGRAM
EFFICACY WILL BE AFFECTED!
WHAT SHOULD YOU DO?
TARGET YOUR MOST
AT A HIGHER FREQUENCY COMPARED
TO INACTIVE ONES
ARE YOUR BEST
IN YOUR BRAND.
elevate the overall messaging and
effectiveness of your program.
One side of the equation
lacks motivation to take
most referral programs
only benefit one side.
Giving DOUBLE-SIDED BENEFITS
WHY IS IT GOOD?
It mitigates risks for new users.
Signing up through the friend for an
additional benefit removes friction.
Removes the doubt of any risks
involved in doing a given action (e.g.
inconvenience of signing up).
Referring someone increases storage space.
Referred user gets equally attractive bonus.
Mitigates the risk of the new user quickly
running out of space!
INITIATE A VIRTUOUS
SOCIAL SHARING CYCLE.
LOOK AT UBER!
It isn't uncommon for an Uber user
to share referral links fairly regularly.
Why? The referral is
pictured as a source
READ MORE IN THE REFERRAL
PROGRAM BEST PRACTICES!
Learn the essential principles marketing executives
should utilise for online retail referral success.
THINKING OF IMPLEMENTING
A REFERRAL PROGRAM?
DOWNLOAD SOCIABLE LABS’ FREE E-BOOK NOW!