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E-COMMERCE
REFERRAL
BEST PRACTICES
MARKETING
Targeting THE RIGHT CUSTOMER SEGMENT
The more volume I can
get, the better…
“
”
WHY IS THIS A
DISADVANTAGE?
When consideri...
WHY IS THIS A
DISADVANTAGE?
Unhappy customers most likely do
not give positive recommendations.
OVERALL REFERRAL PROGRAM
E...
THEN…
WHAT SHOULD YOU DO?
LOYAL CUSTOMERS
TARGET YOUR MOST
ACTIVE CUSTOMERS.
POSITIVE RECOMMENDATIONS
AT A HIGHER FREQUENC...
HAPPY
CUSTOMERS
ARE YOUR BEST
SALESPEOPLE!
THEY SEE
CONSTANT VALUE
IN YOUR BRAND.
elevate the overall messaging and
effectiveness of your program.
HAPPY CUSTOMERS
START
TARGETING
THEM NOW.
One side of the equation
lacks motivation to take
immediate action.
most referral programs
only benefit one side.
BUT…
Giving DOUBLE-SIDED BENEFITS
WHY IS IT GOOD?
It mitigates risks for new users.
Signing up through the friend for an
additi...
DROPBOX
FOR EXAMPLE
Referring someone increases storage space.
Referred user gets equally attractive bonus.
Mitigates the ...
DOUBLE-SIDED BENEFITS
INITIATE A VIRTUOUS
SOCIAL SHARING CYCLE.
LOOK AT UBER!
It isn't uncommon for an Uber user
to share ...
READ MORE IN THE REFERRAL
PROGRAM BEST PRACTICES!
Learn the essential principles marketing executives
should utilise for o...
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E-Commerce Referral Program Best Practices

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Get the Best Practices skinny on how to extract the most value out of your e-commerce referral program

Published in: Marketing
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E-Commerce Referral Program Best Practices

  1. 1. E-COMMERCE REFERRAL BEST PRACTICES MARKETING
  2. 2. Targeting THE RIGHT CUSTOMER SEGMENT The more volume I can get, the better… “ ” WHY IS THIS A DISADVANTAGE? When considering a new referral program,
  3. 3. WHY IS THIS A DISADVANTAGE? Unhappy customers most likely do not give positive recommendations. OVERALL REFERRAL PROGRAM EFFICACY WILL BE AFFECTED!
  4. 4. THEN… WHAT SHOULD YOU DO? LOYAL CUSTOMERS TARGET YOUR MOST ACTIVE CUSTOMERS. POSITIVE RECOMMENDATIONS AT A HIGHER FREQUENCY COMPARED TO INACTIVE ONES
  5. 5. HAPPY CUSTOMERS ARE YOUR BEST SALESPEOPLE! THEY SEE CONSTANT VALUE IN YOUR BRAND.
  6. 6. elevate the overall messaging and effectiveness of your program. HAPPY CUSTOMERS START TARGETING THEM NOW.
  7. 7. One side of the equation lacks motivation to take immediate action. most referral programs only benefit one side. BUT…
  8. 8. Giving DOUBLE-SIDED BENEFITS WHY IS IT GOOD? It mitigates risks for new users. Signing up through the friend for an additional benefit removes friction. Removes the doubt of any risks involved in doing a given action (e.g. inconvenience of signing up).
  9. 9. DROPBOX FOR EXAMPLE Referring someone increases storage space. Referred user gets equally attractive bonus. Mitigates the risk of the new user quickly running out of space!
  10. 10. DOUBLE-SIDED BENEFITS INITIATE A VIRTUOUS SOCIAL SHARING CYCLE. LOOK AT UBER! It isn't uncommon for an Uber user to share referral links fairly regularly. Why? The referral is pictured as a source of exclusivity!
  11. 11. READ MORE IN THE REFERRAL PROGRAM BEST PRACTICES! Learn the essential principles marketing executives should utilise for online retail referral success. THINKING OF IMPLEMENTING A REFERRAL PROGRAM? DOWNLOAD SOCIABLE LABS’ FREE E-BOOK NOW!

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