SHIFTing the way we work at CEMEX


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Presentation by Luis Garza as given on November 30th in Amsterdam for Social Connections IV, the IBM Connections user group event

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SHIFTing the way we work at CEMEX

  1. 1. SHIFTing the way we work Social Connections IV CEMEX Case StudyLuis GarzaInnovation TechnologyCEMEX Research Amsterdam, Netherlands – November 30th, 2012
  2. 2. About Us CEMEX is a global building materials company that provides high quality products and reliable service to customers and communities around the world. We produce, distribute, and sell cement, ready-mix concrete, aggregates, and related building materials in more than 50 countries, and we maintain trade relationships in close to 100 nations.Copyright © 2012 CEMEX Research Group, AG 2
  3. 3. Opportunities expressed by our CEO Encourage collaboration among all CEMEX business units and functions Build on the knowledge and experience of our people Mobilize initiatives to better serve customers, improve productivity and be better prepared for future challengesCopyright © 2012 CEMEX Research Group, AG 3
  4. 4. Becoming globally integrated International Multinational Integrated Centralized Operational units Processes and operations, strong replicated in each functions located in the corporate management country according to best location and and control market size available for everyone Innovation to drive successful transformationCopyright © 2012 CEMEX Research Group, AG 4
  5. 5. Transforming the way we work • CEMEX internal social network • 35,000 memberships worldwide • Started with 6 global communities appointed by CEO around strategic topics • Open for everyone: more than 1,600 communities grew organically Profiles Media Communities Blogs Ideas Jam Mobile Web Meetings WikisCopyright © 2012 CEMEX Research Group, AG 5
  6. 6. Innovation Initiatives Commercial Construction: 21st Development Government Aggregates Century Relations Global transformation of collaboration practices Promote development & Improve sales of new ready clinker factor Infrastructure Alternative fuels & mix products reduction Projects biomassCopyright © 2012 CEMEX Research Group, AG 6
  7. 7. A journey towards innovationCopyright © 2012 CEMEX Research Group, AG 7
  8. 8. The new CEMEX Intranet Institutional Communications Human Resources Services CEMEX Intranet Apps & Transactional Services Evolved platform integrating Collaboration the most relevant features Platform from Plaza with superior collaboration and innovation capabilities from previous Innovation System Innovation & Shift Collaboration SystemCopyright © 2012 CEMEX Research Group, AG 8
  9. 9. Key Features Toolbar Embedded Media Think N Build • Self-service video • Ideation platform library • Enabled as a • Most common functions available • Promoting use of service • Key communities always visible “video reporting” • Challenges for new • Simple tools like translator or • Webcast libraries product spell-check as regular practice launches, strategic topics, etc Awards Tap Microblog App • Share status with • One-to-one recognition • Send questions to communities • Community recognition network experts • Mobile app to send • Receive answers updates and photos and rate their value • Useful when on job site or eventsCopyright © 2012 CEMEX Research Group, AG 9
  10. 10. Business Networks enabled by Shift 1,700 unique participants in Global Initiatives 4 5 11,000 other unique participants in +300 1 active communities 1 SAP Mexico Community (2,336) 2 Legacy Process Community at Mexico (929) 3 Security Process at Mexico (919) 3 2 4 SAP Support (216) 5 CSS Budapest (196) A Corporate Areas communities (+400) A B Compensation & performance communities (+600) Communities for Commercial at Mexico (+300) Communities for Commercial at France (+200) SAP Users communities at USA (+600) B May 31, 2012Copyright © 2012 CEMEX Research Group, AG 10
  11. 11. Business Sample Results: Alternative Fuels Substitution % Substitution to Alternative Fuels 32 29.2 24 24.4 20.4 16 16.4 8 10.3 0 2008 2009 2010 2011 2012 Budget • Company wide effort around the • Alternative Fuels Substitution Rate is the sustainable energy topic main indicator of this initiative’s progress • Community allowed people from any • Avoided 1.8 million metric tons of CO2 location to evaluate the potential per year benefits of any alternative fuel project • Savings of over $140M USD and over • Actions focused on reducing CO2 $80M USD were booked from sales of emissions by reducing the amount of CO2 credits fossil based fuelsCopyright © 2012 CEMEX Research Group, AG 11
  12. 12. Business Sample Results: Special Ready-Mix Products • Streamlined process of developing and industrializing special ready-mix products • Introduced the first three ready-mix global brands • Gathered worldiwde portfolio of special ready-mix products catalog • Virtual tours on laboratory centers and frequent interaction amongst countriesCopyright © 2012 CEMEX Research Group, AG 12
  13. 13. Business Sample Results: Aggregates Expert Network • Aggregates business unit as an opportunity to grow, instead of just a necessary step in the supply chain • Built a network of 70 experts from 7 countries • Commitment to answer any question in less then 48 hours • Address specific questions as a community problem • First Global Aggregates Conference, UK as a hostCopyright © 2012 CEMEX Research Group, AG 13
  14. 14. What is coming… Shift 2.0 and 3.0 Mobile Theme • Responsive web design Interactive Workspace • Portal + Connections • Act on most frequent status • Internal App Store updates without leaving the workspace • Include catalog of external feeds • Personalized services External Access • Secure sharing of communities • Access to external partners and collaborator networks Technology Universe • Visualization tool for community content Frequent • Best practice for monitoring transactions R&D portfolio and graphical integration representation • Integrated access for corporate users • Reinforce single workspaceCopyright © 2012 CEMEX Research Group, AG 14
  15. 15. Key Learnings • Executive sponsorship is key • “Seed” collaboration efforts around strategic topics • Technology should be transparent to the process • Dedicate a team to “mobilize” efforts and follow-up on collaboration • Continuous measurement of business impactCopyright © 2012 CEMEX Research Group, AG 15
  16. 16. QUESTIONS? For further reference, Twitter: @lc_garza e-mail: visit: THANK YOUCopyright © 2012 CEMEX Research Group, AG 16