Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IBM Adoption Framework – How Everyone Else is Knocking it out of the Park

There are many organizations who just do it right. They know the secrets and best practices of successful Connections Adoption. In this session we share IBM’s Framework which is ripped from the success stories of our customers and what we know works.

  • Login to see the comments

  • Be the first to like this

IBM Adoption Framework – How Everyone Else is Knocking it out of the Park

  1. 1. Toronto, June 6-7 2016 IBM Adoption Framework How Everyone Else is Knocking it out of the Park Heath McCarthy IBM WW Social Architect Leader
  2. 2. DEFINE VALUE DESIGN EXPERIENCES LAUNCH IBM Social Adoption Framework
  3. 3. Vision Strategy Planning Design Empower Enhance DEFINE VALUE DESIGN EXPERIENCES LAUNCH IBM Social Adoption Framework
  4. 4. 1 DEFINE VALUE
  5. 5. IBM Social Adoption Framework The WHY Define Value Why is Social relevant to us? Where do we start? How do we leverage this technology for business? How can I take on our various needs in a prioritized way?
  6. 6. IBM Social Adoption Framework The WHY Define Value Why is Social relevant to us? Where do we start? How do we leverage this technology for business? How can I take on our various needs in a prioritized way? Vision Strategy Vision focuses on the WHY. Different organizations have different needs. Your business value can be organizational or targeted to a specific population. Without a purpose the organization will flounder in achieving the value and outcomes
  7. 7. What do you want Social to do for you?
  8. 8. CEMEX Vision = Innovation via Social Business
  9. 9. IBM Social Adoption Framework The WHY Define Value Why is Social relevant to us? Where do we start? How do we leverage this technology for business? How can I take on our various needs in a prioritized way? Vision Strategy Vision focuses on the WHY. Different organizations have different needs. Your business value can be organizational or targeted to a specific population. Without a purpose the organization will flounder in achieving the value and outcomes Your Social Strategy defines the high-level approaches you will take to realize your vision. It’s a business framework on how to achieve your business outcomes and value. Your Strategy aligns your business drivers with the technical strategies to create a Roadmap
  10. 10. Strategies for Success View of Adoption Maturity Tool Focus Innovation Focus “I have a blog in Sharepoint, therefore we are social” “We are attracting and maintaining talent thru social engagement” “Digital IBMer” Lead Out Loud & Work Out Loud “Our Competitive Advantage is our Expertise powered by Social” • Bosh • TD Bank • Cemex • IBM • Microsoft
  11. 11. 11 Strategies for Success Organizational Transformation
  12. 12. Strategies for Success Impacting Lines of Business
  13. 13. Strategies for Success Supporting Business Processes
  14. 14. 14 An Integrated Collaborative Solution
  15. 15. 15 Strategies for Success Good Practices based on Experience
  16. 16. 2 DESIGN EXPERIENCE Planning Design
  17. 17. IBM Social Adoption Framework Turn Business Strategy into User Action Design Experience How do we do this? How do we help actual users gain the benefits we want them to? What are the best practices for running a program like this? How do we connect our business goals to things that matter and motivate the employee, customer, or partner?
  18. 18. IBM Social Adoption Framework Turn Business Strategy into User Action Planning is about how to leverage experiences from IBM and our customers Making best practices your practices to implement the business solution (including technology) Prepare and execute the project that on-boards the business into the right solution Design Experience How do we do this? How do we help actual users gain the benefits we want them to? What are the best practices for running a program like this? How do we connect our business goals to things that matter and motivate the employee, customer, or partner? Planning
  19. 19. Executive Sponsors Digital Council Digital Program Office Functional / LOB Execution Risk Management Metrics & Measurement Standards • Defines strategic linkage of SB • Central governing body • Coordinates cross-organizational / community decisions • Ensures execution of SB Strategy • Facilitates coordination across organization / communities • LOB / Functional / Community representation on Program Office • Strategy execution • Community management • Content management • Define & manage Social Computing Guidelines • Manage Risk recovery plan • Proactively establish reputation • Define & measure SB metrics and supporting analytics • Define & measure SB ROI • Define core processes • Define core architecture Planning for Social Success Have a Program Office
  20. 20. Communicate acceptable behaviors. Decide where to store knowledge Set the standards Define complaint procedures Decide on Retention of Data Policy Document content (privacy, confidential) policy Planning for Social Success Align with Corporate Policies
  21. 21. Planning for Social Success Meaningful Engagement
  22. 22. IBM Social Adoption Framework Turn Business Strategy into User Action Planning is about how to leverage experiences from IBM and our customers Making best practices your practices to implement the business solution (including technology) Prepare and execute the project that on-boards the business into the right solution Design is about how the “use case” is defined. Its about how the to-be processes impact the business based on what the user needs. Business user centric priorities drive the technological how – the actual experience of real users Design Experience How do we do this? How do we help actual users gain the benefits we want them to? What are the best practices for running a program like this? How do we connect our business goals to things that matter and motivate the employee, customer, or partner? Planning Design
  23. 23. • Business Owners • Business Users • Stakeholders Focus on Business Process Participants • Associates • Customers • Sellers/Advisors Focus on Populations/Types of Users • Incremental exposure to valuable tools • Collaborative Processes that are broadly needed Focus on All Employees Strategies for Success Targeted Business Populations
  24. 24. Use Case • Real people interacting together on a business purpose • Define process flow and experiences • Meet needs of actual users • Work with Use Case Champions Prototype • Validate needs of real business users (and the Champion) • Playback use case • Demonstrate realization of value Configuration • IT changes that need to be made on- premise or within Connections Cloud • Customizations of UX • Client and Mobile access requirements IBM Social Adoption Framework Designing Social User Experiences
  25. 25. Building an intelligent network based on trust via The Highly Connected Organization 25 300,000 Associates, +260 plants worldwide, 127 year history Running Business Processes Executive Talent Management Drive Excellence via Harvesting/Spread ing Best Practices
  26. 26.  An approach for leaders to guide their users to achieve outcomes  An approach for project teams to define experiences based on needs of members  An approach to transform companies into becoming customer-centered IBM Design Thinking A framework for collaboration that helps us create innovative experiences with real market value. EvaluateExplore PrototypeUnderstand
  27. 27. 3 LAUNCH Empower Enhance
  28. 28. IBM Social Adoption Framework Social in Practice Launch How do we help the users get started? Do we have the right software configured the right ways? Have we integrated and deployed the right experiences? Do we need mobile? How do I run my project/process in this new way?
  29. 29. IBM Social Adoption Framework Social in Practice Empower is about creating the right guidance to help the business (and business users, sponsors, owners) Focus on outcomes via the designed to-be process Drive awareness and communicate what’s going on Launch How do we help the users get started? Do we have the right software configured the right ways? Have we integrated and deployed the right experiences? Do we need mobile? How do I run my project/process in this new way? Empower
  30. 30. Awareness and Communications Social in Practice
  31. 31. User Activation Camps 31 Community Owner Success User Training, Labs, or custom demos of use cases Various Workshops geared to enable business users and key business sponsors. Customer Benefit Helps Guide Business Users Customer Sponsor Business (Use Case) Owner Workshop Attendees Business Users Duration Depending on the needs for hands-on Outcomes Users empowered to drive value 2Design & build 3Manage 1Start with the why
  32. 32. Show the user what matters to them 32
  33. 33. IBM Social Adoption Toolkit Empowering User’s Social Foundation IBM Connections Touchpoint
  34. 34. IBM Social Adoption Framework Social in Practice Empower is about creating the right guidance to help the business (and business users, sponsors, owners) Focus on outcomes via the designed to-be process Drive awareness and communicate what’s going on Enhance is focused on how to accelerate user success Adoption is iterative and you beginning an agile journey Customization, additions, adjustments to your strategy and the technology Launch How do we help the users get started? Do we have the right software configured the right ways? Have we integrated and deployed the right experiences? Do we need mobile? How do I run my project/process in this new way? Empower Enhance
  35. 35. IBM Social Adoption Framework Enhancing the Social Experience Accelerate Employee Adoption  IBM Connections Touchpoint  IBM Connections Social Sidebar  IBM Connections Invite  IBM Connections Direct Messaging  User Adoption Toolkit  Collaboration Services for TIMETOACT Tap into Expertise  IBM Expertise Locator  IBM Connections Social Q&A  IBM Social Engagement Dashboard Manage Content  IBM Content Migration Factory Expand Social Innovation  IBM Connections Crowdsourcing  Collaboration Services for HYPE Innovation  Collaboration Services for ProjExec  Collaboration Services for Kaltura
  36. 36. Social As Continuous Delivery New Users; New Capabilities
  37. 37. DEFINE VALUE LAUNCH DESIGN EXPERIENCES
  38. 38. IBM Social Adoption FrameworkDEFINE VALUE DESIGN EXPEREINCE LAUNCH

×