Heidi Ambler - Drive Business with IBM Connections Content Manager

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Keynote for Social Connections

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Heidi Ambler - Drive Business with IBM Connections Content Manager

  1. 1. Drive Business with IBM Connections Content Manager Heidi Ambler Director of Product Management Social Software IBM Corporation Friday, June 28, 13
  2. 2. Who I Am #ibmconnectionsFriday, June 28, 13
  3. 3. Share Away... Learning about the awesomeness of #IBMConnections from @heidi_ambler #soccnx #ibmconnections on how Social Collaboration is driving business value Friday, June 28, 13
  4. 4. Market data ... Where we are 28 # of hours employees spend writing emails & searching for information Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy #ibmconnectionsFriday, June 28, 13
  5. 5. 70% Searching, instead of... • Re-using intellectual capital to: • drive growth • drive innovation • solve customer problems • sell more ... ! #ibmconnectionsFriday, June 28, 13
  6. 6. It’s time to discover and reuse ... #ibmconnectionsFriday, June 28, 13
  7. 7. ... and there are other forces at play changing the way we collaborate #ibmconnectionsFriday, June 28, 13
  8. 8. Mobile is Transforming How We Interact #ibmconnectionsFriday, June 28, 13
  9. 9. Cloud is Transforming Business Operations Organizations are exploiting these cloud business enablers to drive innovation that extends well beyond IT and into the boardroom. Business Scalability instant capacity Masked Complexity handled by the cloud so you don't have to Value Chain Connectivity eliminates traditional IT barriers Cost Flexibility pay as you go Market Adaptability easy to sample and deploy Content-Driven experience customized by user need Source: IBM Institute for Business Value Analysis 2012 http://www.ibm.com/services/us/gbs/thoughtleadership/ #ibmconnectionsFriday, June 28, 13
  10. 10. Social + Mobile + Cloud + People = Business Value Our Focus... #ibmconnectionsFriday, June 28, 13
  11. 11. Social -> Business Value 25% Improvement in knowledge worker productivity Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy #ibmconnectionsFriday, June 28, 13
  12. 12. Social -> Business Value $1.3 Trillion Source: McKinsey, July 2012 http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy #ibmconnections Annual value that could be unlocked by social technologies in 4 sectors analyzed Friday, June 28, 13
  13. 13. Social -> Business Value Spending is Increasing Enterprises will spend $3.5 Billion in 2016 in enterprise social software up from $0.5 Billion in 2010 Source: http://www.idevnews.com/stories/5045/In%202012,%20Workers%20To%20Demand%20More%20Social%20Media,%20Mobility,%20Report%20Says Jan 2012 That’s 700% growth! Source: http://bit.ly/IDCSocBiz June 2011 Friday, June 28, 13
  14. 14. 50 percent of large organizations will have internal enterprise social networks, of which 30 percent will be considered “as essential as email and telephones are today” Gartner Research Friday, June 28, 13
  15. 15. 26% more revenue per employee #ibmconnections 40% year-over- year increase in new business 33% time reduced to take new products to market Source: IBM Social Business Customer Testimonials http://www.ibm.com/social-business/us/en/customers.html IBM Social Business ROI Friday, June 28, 13
  16. 16. I want these results... What do I need?Friday, June 28, 13
  17. 17. One Platform #ibmconnectionsFriday, June 28, 13
  18. 18. IBM Leads in Social 1Source: Gartner Magic Quadrant for Social Software in the Workplace, August 2009-2011 2Source: The Forrester Wave™: Enterprise Social Platforms, Q3 2011 and The Forrester Wave™: Cloud Strategies for Online Collaboration Software Vendors, Q3 2012, Forrester Research, Inc 3Source: IDC: Number 1 position from 2009-2011, IDC Worldwide Enterprise Social Software 2011 Vendor Shares, doc #235273, June 2012. 4Source: Aragon Research Globe for Enterprise Social Software, Aug 2012 Friday, June 28, 13
  19. 19. Social -> Business Value 6 areas proven to benefit from Social Business #ibmconnectionsFriday, June 28, 13
  20. 20. Social Business Patterns Merger & Acquisition Find Expertise Safety Knowledge Sharing & Ideation Recruiting & Onboarding External Customer Insights #ibmconnectionsFriday, June 28, 13
  21. 21. Social Business Patterns #ibmconnectionsFriday, June 28, 13
  22. 22. Use Case #1 Knowledge Sharing and Ideation #ibmconnectionsFriday, June 28, 13
  23. 23. How to get from Ideas to Documented Knowledge Friday, June 28, 13
  24. 24. Crowdsource ideas #ibmconnectionsFriday, June 28, 13
  25. 25. Work openly & foster transparency #ibmconnectionsFriday, June 28, 13
  26. 26. Create a hub for team collaboration #ibmconnectionsFriday, June 28, 13
  27. 27. Socialize Content Management #ibmconnectionsFriday, June 28, 13
  28. 28. Structure your Document Management... #ibmconnectionsFriday, June 28, 13
  29. 29. ... and make sure it is not buried somewhere Friday, June 28, 13
  30. 30. Remember: Content is only valuable ... #ibmconnectionsFriday, June 28, 13
  31. 31. ... if the right people can find it at the right time #ibmconnectionsFriday, June 28, 13
  32. 32. Create Brand Advocates #ibmconnectionsFriday, June 28, 13
  33. 33. Gain customer insights #ibmconnectionsFriday, June 28, 13
  34. 34. In summary... Source: Whitepaper: The Compelling Returns from IBM Connections in Support of Social Business http://www.ibm.com/social-business/us/en/understand-the-benefits.html #ibmconnectionsFriday, June 28, 13
  35. 35. And there’s more patterns, that all add up to... Friday, June 28, 13
  36. 36. Proven Business Value Across the Board #ibmconnectionsFriday, June 28, 13
  37. 37. • Social is here so you want to start now • It’s important to have a single integrated social business platform • Social can and will change how business is conducted If you leave with nothing, leave with... #ibmconnectionsFriday, June 28, 13
  38. 38. Learn More • Social for Business: http:// ibm.com/social • Get started today! http:// ibmcloud.com/social • Video: Social Business is more than networking: http:// www.youtube.com/watch? v=B2rvLuzrjq0 • Platform Demo: http:// www.youtube.com/watch? v=PYMlu5KXN7Y • App Catalog: http:// catalog.lotus.com Friday, June 28, 13
  39. 39. Learn More • 6 Patterns - http:// www.bloomsocialbusiness .com/ibm-6-patterns-in- achieving-social-business- success/ • 6 Patterns (eBook) - http://social.bz/ download/IBM-social- patterns.pdf • Can’t Miss Blog - http:// www.lbenitez.com Friday, June 28, 13
  40. 40. Thank You! Friday, June 28, 13

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