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From Social What to Social WOW! How to design social user experiences that matter!

Do you have a sense of how Social can impact your organization but do not know how to turn that into into motivations for employees? Or you are struggling to get your executives and sponsors behind your adoption of Connections?

Using IBM Design Thinking, this session will introduce audience members to key concepts to understanding business users, what they need, feel and really wan to do. We then will turn those user needs into tangible Social “use cases” to onboard users and launch the adoption of your Social transformation. This approach relies on generating big ideas and converging on solutions that matter to real users and to the business. We discuss the role of Agile in the context of adoption and apply all of this to IBM Connections and Connections Cloud business cases.

Come hear the secrets of our user-centric approach that helps you inspire your organization to leverage social for things matter and drive outcomes.

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From Social What to Social WOW! How to design social user experiences that matter!

  1. 1. Toronto, June 6-7 2016 From Social What to Social WOW! Designing Social Experiences that Matter Heath McCarthy IBM WW Social Architect Leader
  2. 2. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Social Adoption FrameworkDEFINE VALUE DESIGN EXPEREINCE LAUNCH
  3. 3. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Playbacks align your team, stakeholders, and clients around the user value you will deliver, rather than project line items Sponsor Users help you design social experiences for real target users, rather than imagined needs Hills focus your project on big (but attainable) problems and outcomes for users, not just a list of features IBM Design Thinking Designing the Social Experience
  4. 4. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Prototype Evaluate Understand ExploreUnderstand and develop empathy for users Explore potential solutions for your users’ problems Prototype ideas as concrete experiences Evaluate and decide whether to move forward with an idea or generate alternate solutions IBM Design Thinking Designing the Social Experience
  5. 5. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Using design artifacts Creative and collaborative problem-solving Stakeholder Map Empathy Map Scenario Map Wireframe Technical Prototype Feedback Grid Prioritization Grid Story Map
  6. 6. Keys for Designing Social Experiences Design Prompt • Purpose to which we are designing • The Why are we coming together Stakeholders • Who wants success • Who is impacted • Relationships Sponsor Users • For Whom are we designing • Who is to use the solution 8
  7. 7. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Prototype Evaluate Understand Explore IBM Design Thinking Designing the Social Experience
  8. 8. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Strategies for Success Targets of IBM Design Thinking
  9. 9. Social is About Relationships
  10. 10. 12
  11. 11. Stakeholder Mapping
  12. 12. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
  13. 13. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
  14. 14. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Prototype Evaluate Understand Explore IBM Design Thinking Designing the Social Experience
  15. 15. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION Big Idea Vignettes
  16. 16. Hills • Aboutauserorspecific classesofusers • Auser-centeredsolutionthat solvesaclearlydefined problem • Describenear-term workthatcanbetakenwithin thisreleaseor overafinite,identified setofreleases
  17. 17. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Prototype Evaluate Understand Explore IBM Design Thinking Designing the Social Experience
  18. 18. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
  19. 19. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Prototype Evaluate Understand Explore IBM Design Thinking Designing the Social Experience
  20. 20. © 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION Social Adoption FrameworkDEFINE VALUE DESIGN EXPEREINCE LAUNCH

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