© 2013 IBM Corporation
MGT: Real-world Social Business
Adoption Tricks and Tips
2 © 2013 IBM Corporation
Three Stories
• Early Adopters
• Low Hanging Fruit
• Energy
3 © 2013 IBM Corporation
Your Early Adopters are Super Heroes
4 © 2013 IBM Corporation
5 © 2013 IBM Corporation
6 © 2013 IBM Corporation
7 © 2013 IBM Corporation
8 © 2013 IBM Corporation8
Your Early Adopters let
you scale your implementation
9 © 2013 IBM Corporation9
Early Adopter Enablement
10 © 2013 IBM Corporation10
Early Adopter Feedback
11 © 2013 IBM Corporation
What do your Early Adopters Need?
Trust that you will support them Your attention and presence w...
12 © 2013 IBM Corporation
13 © 2013 IBM Corporation
Low Hanging Fruit – Or Don’t Make it Too Hard
14 © 2013 IBM Corporation
He’s not easily
impressed.
He doesn’t like
time wasting.
He’s very
successful.
He might be
your ...
15 © 2013 IBM Corporation
Impress your Boss by delivering quality collaboration with
social business – EASILY.
• Go after ...
16 © 2013 IBM Corporation
Make a noise – Lobby / Restaurant interactive posters
17 © 2013 IBM Corporation
Make a noise – Desktop wallpapers
18 © 2013 IBM Corporation
Real-world examples from Thought Leaders…
Meeting Management http://bit.ly/10Ojlrm
Project Manag...
19 © 2013 IBM Corporation
e Social Cafe
20 © 2013 IBM Corporation
What’s More Social Than…?
21 © 2013 IBM Corporation
Don’t Risk Your Reputation:
Big Process Re-Engineering Processes are:
• Risky
• Time-consuming
•...
22 © 2013 IBM Corporation
You’re Fired!
23 © 2013 IBM Corporation
Energy – You Need Lots of It
24 © 2013 IBM Corporation
It’s a Marathon – not a Sprint.
25 © 2013 IBM Corporation
Energy
You will be lucky if 25% of what you
do or say is paid attention to.
Persistent and prolo...
26 © 2013 IBM Corporation
Vision, Sponsorship, Resource
Early Adopter Growth Plan
Build Communities & Content
Start Adapti...
IBM Adopt + Framework for Adoption
Fitting Adopt+ into your Plan…
Use Analytics to monitor adoption
Status Updates
Communities
Users
50% line
30 © 2013 IBM Corporation
Congratulate Your Sponsor
31 © 2013 IBM Corporation
• Early Adopters
– Don’t try to be a superhero
– Pick a core team & train them well
– Give them ...
32 © 2013 IBM Corporation
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Alan Hamilton - Real-world Social Business Adoption Tricks and Tips

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This session will focus on the tips and tricks you can use to make the rollout and deployment of IBM Connections as smooth as possible. Focusing not on the technical side, but the people, this session walks you through a sample adoption approach with example documents, presentations and lots of tips along the way. By the end of the session you can expect to be more confident in your approach to rolling out Connections and be able to anticipate some of the issues you might expect during your deployment.

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Alan Hamilton - Real-world Social Business Adoption Tricks and Tips

  1. 1. © 2013 IBM Corporation MGT: Real-world Social Business Adoption Tricks and Tips
  2. 2. 2 © 2013 IBM Corporation Three Stories • Early Adopters • Low Hanging Fruit • Energy
  3. 3. 3 © 2013 IBM Corporation Your Early Adopters are Super Heroes
  4. 4. 4 © 2013 IBM Corporation
  5. 5. 5 © 2013 IBM Corporation
  6. 6. 6 © 2013 IBM Corporation
  7. 7. 7 © 2013 IBM Corporation
  8. 8. 8 © 2013 IBM Corporation8 Your Early Adopters let you scale your implementation
  9. 9. 9 © 2013 IBM Corporation9 Early Adopter Enablement
  10. 10. 10 © 2013 IBM Corporation10 Early Adopter Feedback
  11. 11. 11 © 2013 IBM Corporation What do your Early Adopters Need? Trust that you will support them Your attention and presence where they are. Coaching, calls, meetings, one-to-ones. Belief that this is worth their reputation & time Buy-in from their manager and their senior management. A feeling of belonging to a team. Mutual support structures An understanding of what is expected of them A clear vision, endorsed by senior management. A plan of execution and ramp-up plan Time to play and learn from you Homework exercises, fun examples, time from management to experiment. A purpose Find examples of how Social can help them do their job - without it they won’t believe. Quick support from you Lack of support undermines their confidence. Lack of belief in the project or enterprise will erode the benefits. An opportunity to shape future events. Their feedback and knowledge is the key to your success - make the future progress of your project consultative.
  12. 12. 12 © 2013 IBM Corporation
  13. 13. 13 © 2013 IBM Corporation Low Hanging Fruit – Or Don’t Make it Too Hard
  14. 14. 14 © 2013 IBM Corporation He’s not easily impressed. He doesn’t like time wasting. He’s very successful. He might be your boss.
  15. 15. 15 © 2013 IBM Corporation Impress your Boss by delivering quality collaboration with social business – EASILY. • Go after common procedures for “socializing”: – Meeting Management - Activities – Project Management - Activities – Brainstorming - Ideation Blog – File Sharing - Files, Content Manager – Standardizing documentation - Wikis – Community News - Blogs • Tackle areas people are interested in: – Food – Money – Leisure
  16. 16. 16 © 2013 IBM Corporation Make a noise – Lobby / Restaurant interactive posters
  17. 17. 17 © 2013 IBM Corporation Make a noise – Desktop wallpapers
  18. 18. 18 © 2013 IBM Corporation Real-world examples from Thought Leaders… Meeting Management http://bit.ly/10Ojlrm Project Management http://bit.ly/lwkA2w Brainstorming http://bit.ly/mCughT File Sharing http://bit.ly/11FvfTE Standardizing Documentation http://bit.ly/yT1NH Blogging with Connections http://bit.ly/10aQ71B
  19. 19. 19 © 2013 IBM Corporation e Social Cafe
  20. 20. 20 © 2013 IBM Corporation What’s More Social Than…?
  21. 21. 21 © 2013 IBM Corporation Don’t Risk Your Reputation: Big Process Re-Engineering Processes are: • Risky • Time-consuming • Need lots of management • Often on the critical path • Can be career-limiting actions…
  22. 22. 22 © 2013 IBM Corporation You’re Fired!
  23. 23. 23 © 2013 IBM Corporation Energy – You Need Lots of It
  24. 24. 24 © 2013 IBM Corporation It’s a Marathon – not a Sprint.
  25. 25. 25 © 2013 IBM Corporation Energy You will be lucky if 25% of what you do or say is paid attention to. Persistent and prolonged energy is needed to make your social business solution a success.
  26. 26. 26 © 2013 IBM Corporation Vision, Sponsorship, Resource Early Adopter Growth Plan Build Communities & Content Start Adapting Processes Appoint your successors Congratulate your sponsor Your Social Business Marathon Plan
  27. 27. IBM Adopt + Framework for Adoption
  28. 28. Fitting Adopt+ into your Plan…
  29. 29. Use Analytics to monitor adoption Status Updates Communities Users 50% line
  30. 30. 30 © 2013 IBM Corporation Congratulate Your Sponsor
  31. 31. 31 © 2013 IBM Corporation • Early Adopters – Don’t try to be a superhero – Pick a core team & train them well – Give them the skills for them to build their teams – Become Power Rangers! • Low Hanging Fruit – Go after processes you can socialize easily – These often relate to food, money, leisure – People will train themselves! – Make a noise – Don’t get Fired • Energy – Rolling out social business is a marathon, not a sprint. – Planning the race means you’ll reach the end. – Be magnanimous in victory! – Let your sponsor take the credit Summary
  32. 32. 32 © 2013 IBM Corporation

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