Mad Scientist Craft Brewery<br />A business plan by Eric Hanson<br />
The Problem<br />People want to drink local, high quality craft beers<br />People are often forced to drink a fizzy yellow...
The Solution<br />Passionate and creative brewers who are as much artists as they are entrepreneurs<br />A socially respon...
SWOT<br />Strengths: Unique and high quality hand crafted beers,  our ability to quickly adapt to changes in the market.  ...
Conclusion<br />Beer has been around for over 10,000 years<br />100 years ago in America there were over 3000 small privat...
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Mad scientist craft brewery

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Mad scientist craft brewery

  1. 1. Mad Scientist Craft Brewery<br />A business plan by Eric Hanson<br />
  2. 2. The Problem<br />People want to drink local, high quality craft beers<br />People are often forced to drink a fizzy yellow beer type substance instead<br />No focus on sustainable brewing practices <br />
  3. 3. The Solution<br />Passionate and creative brewers who are as much artists as they are entrepreneurs<br />A socially responsible brewery that is run on renewable energy<br />Delicious hand crafted beers<br />
  4. 4. SWOT<br />Strengths: Unique and high quality hand crafted beers, our ability to quickly adapt to changes in the market. <br />Weakness: Our small size, as we cannot operate economies of scale like the larger brewers. <br />Opportunities: Endless for a creative company that brews great beers like us. <br />Threats: The weather which can affect our supplies, and our competition.<br />
  5. 5. Conclusion<br />Beer has been around for over 10,000 years<br />100 years ago in America there were over 3000 small privately owned breweries, now there is only half that.<br />Craft Beer sales increased in the recession economy<br />Simply put, people love our beers!<br />

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