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SoCal Newsletter September 2012


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SoCal Newsletter September 2012

  1. 1. SoCal MRA Newsletter Fall Issue - September 2012M essage From the P resident Upcoming EventsHi SoCal Chapter Members, Political PollingWelcome to what will be an amazing year for the Southern California Chapter of the Oct. 23 Panel EventMRA! We are anticipating an excellent line up of networking and educational events,along with the introduction of some new special programs. San Diego Net- Nov. 8 working EventWe have updated the format for several events, including our Annual EducationEvent, which will now be held as an overnight get-away, with an evening networking Dec. 7 Holiday Partyevent followed by a full day of educational sessions. Additional educational eventsare also being planned, with themes such as Political Polling and Data Mining. Net- Feb. Annual Education 2013 Eventworking opportunities, with locations to include San Diego, Orange and Los Angelescounties, are also being scheduled. Of course, our Annual Holiday Party promises tobe a spectacular event. March LA/Orange County 2013 Networking EventWe have two new year-long programs this year including the implementation of aScholarship Program, in which we will award $1,000 to each of two students located April Data Mining Edu-within our chapter area, and a Charity Program, where we will support a specific char- cational Eventity throughout the year, by donating monies from each of our events and volunteeringour time. The best part is that our membership will select the charity we will support, June MRA Annual Con-so please keep your eye out for your invitation to vote for your preferred charity. ferenceOur main goals for this year include an emphasis in member communication, involve-ment, and feedback; along with more student and educational offerings.Lastly, I would like to take this opportunity to thank you for your support and look for-ward to your participation with the chapter this year.Sincerely yours, LMU / LAGinger BlazierSoCal MRA Chapter President Inside this issue: SoCa l Me mber Profile —Tota l Me mbers 2 09 SoCal Chapter News & Activities 2 Member Spotlight— Davis Research 2 Geographic Breakdown Affiliation Breakdown MRA National News & Activities 3 Southern CA—LA/Orange 74% Corporate Researchers 12% Calendar of Events— check out 2 amaz- 4 Southern CA—San Diego 14% ing event drawings Educational Institutes 4% Hawaii 1% Independent Consultants 1% 2012—2013 Board of Directors 4 Northern CA 2% Marketing Services 1% Other States 6% Related Research Services 12% SoCal Photo Gallery—MRA Annual Con- 4 Outside of US 3% Research Providers 70% ference in San Diego “The only place success comes before work is in the dictionary.” - Vince Lombardi
  2. 2. Page 2 SoCal Chapter News & ActivitiesJason Anderson- Blizzard EntertainmentGuo Chen– Individual Welcome Justine Lopez- I/H/R Research Group Glisten Mc Crary - Siegel+GaleTighe Curran- Nelson Recruiting, Inc.Jens Erickson- Authentic Response, Inc. New Chapter Glen Naphy - Calign Inc.Kimberlie Harmon- Listen Research, Inc. Members Andrea Salgado - CU Direct Diane Wagner- Research Panel AsiaSusan Huey- USampKen Kobayashi- Macromill, Inc. Carla Walter- California Lutheran UniversityDan Lazar- Chatter, Inc. Allison Wilt- RESMR Inc. Chapter Member Spotlight Bill and Bob Davis—Davis Research Starting all the way back in 1980 when my mom, Carol Davis, was one of the founding members of the chapter, it has always been nice to see friendly faces at the chapter and national MRA events. Growing up in the industry and remembering all the conferences over the past 30+ years, I have been particularly amazed at the technical changes we have seen (For those of you who dont know me, Im a geek at heart). I remember ripping out pages from the phone book so we could randomly dial every 7th number for phone studies and the day my dad Bill Davis Sr. rented computers for the first North/South MRA conference to dem- onstrate this new thing that we would all have in our offices one day (Carol was so afraid they would be stolen that she paid my brother Bill to sleep in the room with the computers.) As we all know a lot has changed since those days. We now have child labor laws that would have prohibited my mom from hav- ing me tape quarters to surveys at age 4 and computers are indeed part of our everyday life. My day is ruined if I leave my phone at home for the day (not mentioning that the phone is about 1,000,000x more powerful than those computers we rented). We now collect surveys on the phone, on the web, and in person. Focus groups are held in person, in living rooms, and in chat rooms. People can even instantly voice their opinion to the world, while on a plane at 30,000 feet travelling 400 miles per hour. The only thing that hasnt changed is the quality and importance of the people driving that survey research. The SoCal chapter of the MRA has always been a great place to exchange ideas, visit old friends, and make new ones. It has been a pleasure to watch my mom, Carol Davis, serve the marketing research industry since 1970 and a pleasure to lead Davis Research with my brother Bill over the past 12 years. Who knows what the future holds for our children, but I hope they grow up as I did with warm memories of their parents working hard, having fun and making a difference. -Bob Davis SAVE THE DATE Political Polling and the 2012 Presidential Election A Panel Discussion Come join us for a valuable panel discussion regarding the upcoming elections, which will prove to be significant in the future of our country. When: Tuesday, October 23rd Where: Loyola Marymount University 6:30 pm until 8:00 pm—Panel Discussion 1 Loyola Marymount University Drive, 8:00 pm—9:30 pm—Reception Los Angeles, CA 90045 Cost for the evening for SoCal members is free / non-members $10 Stay Tuned for further information “Coming together is a beginning; keeping together is progress; working together is success.” - Henry Ford
  3. 3. Page 3 MRA News & Activities 2012 Corporate Researchers Conference—the second conference of its kind, with the first one being in Chicago last year, (CRC) was held at The Fairmont Dallas, September 19-21. The newly launched Corporate Researchers Conference included innovative programming, speakers and networking events designed for corporate research practitioners, directors and executives supported by research and related services providers. There were thirty-nine exceptional speakers and 25 class-leading presentations. Make it a point to attending next year. 2013 CEO Summit—February 24-26, 2013 at the Turnberry Isle Resort in Miami. To further elevate the level and scope of MRA’s CEO Summit, we are shifting to a bi-annual schedule for this extraordinary event. MRAs CEO Summit is an exclusive event that provides an environment where leaders can share their in- sights, experiences, and even their concerns in a setting of openness and trust. The CEO Summit is for executives who want to be provoked, prodded and challenged. You will confront reality and have significant opportunity to debate the issues. It is not an event for wallflowers. Its time for you to clear your mind, distance yourself from the everyday worries, and dive into what you need to do next for your company. This high-level event is exclusively designed for C-level executives (CEOs, CFOs, COOs, business owners, presidents, etc.) of marketing research companies. The event will challenge your thinking, expand your knowl- edge and strengthen your business. 2013 MRA Annual Conference—Plan to join your colleagues for an exciting 2013 MRA Annual Conference & Expo at the Walt Disney World Swan in Orlando, June 10-12, 2013.FTC Publishes Mobile App Guidelines- Submitted by LaToya Lang on September 6, 2012The Federal Trade Commission (FTC) has published guidelines for mobile application developers to facilitate best prac-tices with truth-in-advertising and principles of privacy when marketing new mobile apps. The guideline is entitled,“Marketing Your Mobile App: Get it Right from the Start”, and provides general principles for mobile app developers.The principles covered the following guidelines:• Be truthful about what the app is capable of doing: Once an app is distributed, a developer becomes an advertiser.False claims in an advertisement can lead to additional liability—therefore, an advertisement must always tell the truth.• Disclose Key Information Conspicuously: Disclosures must be clear and accurate;• Consider Privacy Implications: Mobile app developers should limit information collection to a need-know-basis and ifthe collection of certain information is not apparent, then user’s consent should be obtained;• Provide and Offer Choices: Tools should be easy to find for users to make informed choices;• Honor Privacy Promises: Honor practices and promises made regarding security practices;• Protect Children’s Privacy: Mobile apps that are specifically designed for children may have additional requirementsunder the Children’s Online Privacy Protection Act (COPPA);• Only Collect Sensitive Information with Consent: The FTC stressed the importance of obtaining user consent beforecollecting any sensitive data—such as, medical, financial or precise geolocation data; and• Keep User Data Secure: The FTC references other obligations under the Gramm-Leach Bliley Act, the Fair CreditReporting Act, and the Federal Trade Commission Act as reminders of obligatory standards to maintain reasonable se-curity practices.“An economist is an expert who will know tomorrow why the things he predicted yesterday didnt happen today.” -Laurence J. Peter
  4. 4. SoCal Chapter Calendar of Events 2012—2013 SoCal Board of Directors Two Amazing Drawings for those members who attend the SoCal events! Drawing #1—All attendees at the SoCal events scheduled October through November will have OFFICERS their name put into a drawing for 2 tickets to the Holiday Party and one night’s lodging. President - Ginger Blazier Drawing #2—All attendees at the SoCal events scheduled December through April will have their name put into a drawing for 1 paid registration for the Annual MRA conference in Or- President Elect – Tobin Bailey lando, 6/10 - 6/12. Past President—Myla Kovac Date Event Location Treasurer – Lorei Musselman Tuesday, October 23 Political Polling Event LMU Secretary – Carey Trotta Ragni Thursday, November 8 San Diego Networking Event Red Pearl Kitchen DIRECTORS 440 J Street San Diego, CA 92101 Angelique Uglow—Program/Events (619) 231-1100 Anthony Patino—Education Friday, December 7 SoCal Holiday Party Anza, Jessica Parada— Membership West Hollywood Mauricio Vasquez—Communications Friday, February 22 & 23 SoCal Annual Education Event South Coast Win- ery and Resort in ADVISORS Temecula Friday Evening Networking event Lynn Stalone—Program/Events with special honors to our Past Presidents Ben Sheck—Membership Saturday all day sessions / Tony Blass—Communications Saturday Reception Rudy Yu—Education April Data Mining Educational Event TBD Join our Group, SoCal MRA, January or March 2013 Los Angeles and Orange County TBD on LinkedIn and Facebook. Networking EventsSoCal Chapter Photo Gallery - MRA Annual Conference in San Diego—June 2012 For more information check out our SoCal Website: