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Agent sydney capabilities_2012


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Agent Sydney helps brands and businesses achieve their objectives by means of powerful social media strategies.

We offers you a full range of social media consultancy and agency services: from social market intelligence and brand audit to strategy development and campaigns.

As well, we can design the internal business programs that will put social media tools right at the centre of your enterprise.

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Agent sydney capabilities_2012

  2. 2. Agent Sydney is a full-service social media + social business consultancy. The whole kit and caboodle.We help brands and businesses achieve their objectives by means of powerful socialmedia strategies. Agent offers you a full range of social media consultancy and agencyservices: from social market intelligence and brand audit to strategy development andcampaigns. As well, we can design the internal business programs that will put socialmedia tools right at the centre of your enterprise.
  3. 3. OUR EXPERIENCE …and many other organisations
  4. 4. Social media is a game changer:What you need from yourconsultancy and agency partnershas changed!It is no longer enough to consider social media only as a set of marketing orcustomer service channels. Businesses are recognizing that that thesetransformative tools are rapidly impacting on existing business models,bringing both challenges - and opportunity. And that the right responserequires an organization to tap into the right expertise!
  5. 5. Social media brings risks, but the biggest risk is to ignore it. It’s not ignoring you…Certainly, social media can be used to open up massive opportunity, but itmust be done right. Agent will carefully analyse your business and itsgoals and then evaluate your options and strategies - all to ensure yousecure the best, long-term and most cost-effective results.
  6. 6. OUR AREAS OF FOCUS SM & Your Market (Strategies to acquire, engage, service, learn from and connect with customers through SM) SM & Your Channels (How to resource & structure your customer-facing SM activities) SM & Your Organisation (Internal social media readiness, processes & strategy, supplier relationships)
  7. 7. SOCIAL MEDIA INTERNAL PROCESSES Media Bus Strategy Customer service Your audience Marketing IT Corp CommsAgent Sydney can help you understand the life cycleand flow of content and ideas within the organisationfrom conception to implementation Moving from this model…….
  8. 8. SOCIAL MEDIA INTERNAL PROCESSESTowards this model…… Corp Comms Marketing Media Customer Bus service Strategy IT Your audience • Mapping SM processes • Developing SM governance • Finding better ways to do things • Training • Removing blockages • Strategy • Breaking down silos • Flows of information
  9. 9. SOCIAL MEDIA PRODUCT OFFERING 1. Social insights and intelligence 2. Social business opportunity analysis 3. Social brand strategy and audit 4. Social media integration with events + experiential 5. Social marketing + campaign development 6. Organisational readiness for social media 7. Customer service via social media
  10. 10. 1. SOCIAL INSIGHTS AND INTELLIGENCEFrom brand sentiment audits to competitor reviews to customer behaviour, social media insightsare a powerful tool to inform not only your marketing activity but also your business and riskstrategy. Agent uses a highly-consultative approach to ensure your teams knowledge fuses withthe insights and intelligence from social content - all to deliver a clear, confident and strongvision!
  11. 11. 2. SOCIAL BUSINESS OPPORTUNITY ANALYSISSocial medias business-transforming potential goes well beyond the marketing mix. Forexample, you can also use it to change your enterprise’s relationship with your customers,suppliers, staff and other stakeholders. Agent will work with you and your team to identify everyarea of opportunity right across your business.
  12. 12. 3. SOCIAL BRAND STRATEGY + REPUTATIONThe social media landscape is complex. Agent has the expertise to help you define andpresent an overarching social media brand experience to your social media audiences.In the process we will define your brands personality, its activities, tone of voice,creative and content strategy, channel strategy and success metrics.
  13. 13. 4. SOCIAL MEDIA EXPERIENTIAL INTEGRATIONSocial media can play a huge role in the success and cut-through of today’s real-world events andexperiential activations. From sparking interest, through to continuing interaction long afterattendees have left the event, social media increases and enriches engagement. Agent willdevelop seamlessly integrated social media strategies to compliment and enhance any event orexperiential activation.
  14. 14. 5. SOCIAL MARKETING + CAMPAIGN DEVELOPMENTDo you need a fresh, engaging social media campaign built from scratch? Or do you want toboost an existing campaign by integrating social elements into it? Agent can work with yourkey stakeholders to develop and deliver effective and creative ideas that will complement PR,experiential and other activities.
  15. 15. 6. INTERNAL SOCIAL MEDIA READINESSHaving a great social media strategy is the essential starting point, but just as important is beingready to implement and manage, listen and respond, adapt and improve once things areunderway. Agent will devise or streamline your processes and structures, so that you and yourcompany are ready to fully engage with your customers and each other.
  16. 16. 7. SOCIAL MEDIA CUSTOMER SERVICEIncreasingly tech-savvy, more and more customers prefer social media to receive servicesupport and to resolve issues. For their part, companies find social service to be a highlyeffective, quick and economical way to service their customer base. Agent can help you put inplace the right processes and governance to deliver exceptional social customer service.
  17. 17. WHO ARE THE AGENTS? Sean O’Byrne Sean has over 12 years experience in digital marketing, the last 6 years being dedicated to innovation in the social media strategy space. In that time he has worked with some of Australia’s largest brands on their social strategies including Coca Cola, Virgin group, Nestle, Fonterra and many more. He has a wide array of experience across both client side roles and agency roles as well as working in an Australian top four management consultancy helping to build a new division concerned about the impact of the emerging digital economy on current business models, internal and external processes and revenue streams including the impact of social media. Contact Sean: E: P: 0405 038 551 T: @seanobyrne
  18. 18. WHO ARE THE AGENTS? Damien Eames Damien’s marketing and consulting roles in Europe and Australia have given him a great breadth of exposure to digital and non-digital media. He advised the BBC on the setting up of BBC Online, helped multiple broadcasters launch new digital TV channels, developed online financial services for AOL and managed the roll-out of digital services across the global Vodafone network. Damien’s blends general management expertise and understanding of the concerns and drivers at a Board level with expertise in the nitty gritty of delivering successful social media campaigns and creating digital businesses. Contact Damien: E: P: 0405 038 575 T: @damieneames
  19. 19. WHO ARE THE AGENTS? Sam Howie With over seven years experience in marketing, Sam has worked across a diverse range of industries. Sam brings to the Agent team her skills and passion in developing marketing campaigns that create genuine and lasting consumer engagement. During her career, Sam has worked with some of the world’s top brands to create marketing strategies that connect with consumers through varied mediums including social media, experiential, PR, events and experiential. Sam’s career to date has seen her work with American Express, Telstra, Sony Pictures Home Entertainment, Coca-Cola, The Sydney Opera House, Nestle, The Sydney Olympic Park, George Weston Foods, Kellogg’s and more. Contact Sam: E: P: 0452 208 928 T: @samhowie