ATG Commerce Suite Brochure


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ATG Commerce Suite Brochure

  1. 1. ATG Commerce Suite The most proven and scalable e-commerce solution, driving every phase of a personalized cross-channel buying experience. ATG provides the most advanced commerce software and services With the ATG Commerce Suite, mid-sized companies and large enterprises alike can attract and captivate new prospects, convert to power the growth of the world’s top brands. ATG Commerce them to buyers, increase their transaction size, and retain them as loyal, profitable, Suite is the most comprehensive, most scalable, most stable long-term customers. • Personalize cross-channel commerce with dynamic targeting capabilities to boost commerce solution available today, proven for over a decade in conversion rates, transaction sizes, and customer loyalty. • Improve search and navigation the most high-volume, high-transaction environments. It sets the with advanced features like faceted search, affinity selling, and targeted search results. standard for all other solutions, driving personalized sales and • Infuse every customer interaction with consistency and relevance across each marketing from a single platform across channels. With dynamic channel as shoppers move among the Web, e-mail, live agents, mobile devices, social media, and physical stores. personalization and targeting capabilities at its core, the ATG • Empower marketers and merchandisers with powerful and business user-friendly Web site management tools. Commerce Suite also enables sellers to automatically match the • Rely on a single mature, highly scalable platform to drive your entire right offer to the right person at exactly the right time. The commerce operation. • Choose your delivery model as licensed software, or a fully hosted business result: more conversions, larger transaction sizes, on demand solution. and stronger customer loyalty.
  2. 2. ATG COMMERC E SU ITE All the capabilities, and flexibility, you need to meet your unique requirements: • Merchandising and content management: ATG’s business-user friendly interface gives merchandisers direct control of your online store and quickly connects buyers with items most likely to interest them. Without relying on IT, merchandisers can perform essential functions themselves, ranging from editing product prices and attributes; adding or removing catalog items; updating promotions, coupons, and special offers; to integrating back-end data. • Commerce search and advanced searchandising: ATG’s integrated search solution surrounds customers with relevant information, and makes it easy for buyers to quickly and efficiently navigate your site and discover new merchandise. Combined search, merchandising, and personalization features help you tailor search results and dynamically change the buying experience for specific segments. • e-Mail and Web marketing: ATG helps you build brand strength and customer loyalty by giving you the tools to develop personalized, multi-stage campaigns that closely integrate your Web site with your e-mail blasts. As a result, you can ensure that every campaign is consistent, relevant, and cost effective, while showing your customers that you understand and respect their preferences. • Multivariate testing: Marketers can easily evaluate ROI by performing multivariate testing. ATG’s wizards-based user interface allows you to test Web marketing-based promotions, online products segmentation strategies, and/or overall Web site design and functionality, to make sure your site maximizes results. The ATG Commerce suite includes an analytics/reporting solution that helps • Automated recommendations: ATG offers a powerful, predictive on demand business users easily track metrics including orders and conversion rates. service that enables your Web site to automatically deliver relevant Configurable dashboards provide an at-a-glance view of commerce status. recommendations to every Web site visitor, leveraging each and every SKU in your product catalog. ATG Recommendations observes visitor behavior and shopping cart content, analyzes the catalog, considers other factors such as demographics, buying history or the behavior of other visitors, and then automatically makes product recommendations. No active management on the merchandiser’s part is required. TOP RATED BY ANALYSTS ATG’s commerce solution is top ranked by the industry’s • Support for user generated content and rich media (Web 2.0): ATG’s targeting capabilities help merchants manage user generated content, so the most most influential analyst firms. personally relevant postings guide purchase decisions. Community input helps merchants deliver intelligent recommendations and present highly rated products and promotions more prominently. Easily customize your ATG-powered site to employ rich media applications like AJAX, Flex, dynamic imaging, and others. • Reporting/Analytics: ATG uses datamart and reporting capabilities to easily monitor and analyze e-commerce and customer care performance. It combines key data from the ATG environment, such as purchases, searches, escalations, and click-thrus, with behavioral data from Web traffic analysis and available demographic data, such as age, gender, and geography. • Business-to-Business (B2B) e-Commerce: In addition to all its rich B2C e-commerce expertise, ATG offers added capabilities to help you manage relationships and transact business with your indirect channels including distributors, retailers, and online marketplaces. ATG’s B2B features include contract-based product catalogs, contract-based pricing, purchase lists, approvals workflow, order restrictions, requisitions, and cost center-based shipping.
  3. 3. PERSONALIZE THE CUSTOMER EXPERIENCE. REALIZE NEW REVENUE OPPORTUNITIES. With fewer new shoppers coming online, improving loyalty and high-value relationships is critical to revenue growth. ATG gives you the tools to personalize the experience every time you connect with customers – whether it’s online, over the phone, in chat, or in person – creating lifetime advocates for your brand. With ATG you can: • Infuse personalization with behavioral targeting to grow revenue. ATG enables you to analyze customers’ online behavior, gather demographic information, and leverage all available data to present the right offers to the right customers at exactly the right time, while ATG offers a business-user friendly interface to let merchants directly control all automatically adapting to customers’ subsequent actions and changing aspects of their commerce Web site – including catalogs, promotions, price lists, circumstances. The result is a highly targeted and personal experience coupons, facets, and even search configurations for your customers, and higher online revenue. • Deliver a consistent sales and marketing experience. ATG helps you keep customer interactions consistent across the sales cycle and across channels. Most importantly, ATG drives every interaction from a centralized customer profile and interaction repository, so you can leverage what you know about your customers to ensure a satisfying experience at every turn. • Give merchandisers a platform for creative up-selling and cross-selling. Armed with the right tools and access to your online storefront, merchandisers can greatly increase your company’s revenue and lower inventory expenses. ATG helps merchandisers manage online catalogs, products, search facets, promotions, pricing, coupons, and special offers to turn shoppers into buyers — all without enlisting the help of IT. • Grow and adapt your commerce business. ATG’s performance is proven ATG Commerce Service Center on some of the busiest commerce sites in the world. ATG installations ATG Commerce Service Center is a Web-based application for order have supported over 10 million visits and over 100,000 completed orders administration, sales support, and customer care that lets you turn per day, and over 300,000 concurrent users. ATG is designed for convenient your customer service center into a sales center. Agents can help integration into your IT infrastructure, including ERP, order/warehouse shoppers complete transactions quickly with access to the same management, point of sale, and call center systems. Its open architecture catalog, promotions, coupons, cross-sells, up-sells, and customer and robust development environment encourages extensions and information that are on the Web store. customizations to meet your exact needs. Multi-language support aids ATG Self-Service helps shoppers solve their own issues online, international growth. Multi-brand support helps you manage growing without involving a service agent. This personalized capability product volumes and sub-brands. What’s more, you can choose your combines an answer repository with multi-language natural delivery model — licensed software or hosted on demand service. language search and navigation to deflect low-value interactions away from the contact center. ATG Commerce Service Center can be integrated with ATG Optimization services, including Click to Call and Click to Chat, to help you increase conversions when you want to offer a live agent’s help to complete a transaction. ATG installations have supported over 10 million visits and over 100,000 completed orders per day, and over 300,000 concurrent users.
  4. 4. ATG COMMERC E SU ITE A MODULAR, INTEGRATED COMMERCE SUITE ATG Commerce ATG Commerce provides a cross-channel commerce infrastructure and all of the core capabilities and business user applications needed to deliver a personalized experience on an efficient, high-performing foundation. • The ATG Commerce platform is the hub of personalization activities (customer profiles, segmentation, content targeting), and includes the shopping cart, catalog, navigation, enterprise integration, and rich Web application interface. • The ATG Commerce applications give marketers, merchandisers, contact center agents, or other business users the tools they can use themselves to directly and dynamically manage their Web sites, online catalogs, customer interactions, and all types of promotions to achieve their merchandising objectives. ATG Optimization For all companies that need to quickly improve the revenue performance of their existing Web site, on their existing platform, ATG Optimization is a platform-neutral set of on demand services that can be easily and quickly added to any Web site to measurably lift revenue in a very short timeframe. There is no need for such sites to be powered by ATG. ATG provides the most advanced ATG Commerce Suite commerce software and services to power the growth of the world’s top ATG Commerce ATG Optimization brands. With the ATG Commerce Suite, For Any Web Site or Commerce Platform mid-sized companies and large ATG Commerce Applications enterprises alike can: Merchandising & Searchandising Click to Call • Attract and captivate new prospects Commerce Search Click to Chat • Convert them to buyers Multivariate Testing eMail Management • Increase their transaction size Business & Customer Analytics Call Tracking • Retain them as loyal, profitable, Campaign Management Automated Recommendations long-term customers Integrated Customer Service Winback Knowledge Form to Phone Self Service Video Connect Save & Send ATG Commerce Platform Shopping Cart & Catalog Personalization Engine Content Management Licensed or Software as a Service Software as a Service about ATG A trusted, global specialist in e-commerce, ATG (Art Technology Group, Inc., NASDAQ: ARTG) has spent the last decade focused on helping the world's premier brands maximize the success of their online businesses. ATG Commerce is the commerce platform and business user application solution top-rated by industry analysts for powering highly personalized, efficient and effective e-commerce sites. ATG's platform-neutral optimization services can be easily added to any Web site to increase conversions and reduce abandonment. These services include ATG Recommendations and ATG's Click to Call and Click to Chat live help services. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America and Europe. For more information, please visit For more information, please visit, or call 1-800-RING-ATG. ©2010 Art Technology Group, Inc. ATG, and Art Technology Group are registered trademarks. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners. NASDAQ:ARTG AT09E11