How to Find Investors For Your
Startup or Existing Business
• Find the Proper Type of Investor
• Create a Compelling Pitch
• Avoid Common Mistakes
• The 10/20/30 Rule
The Proper Type of Investor
• Angel Investor: Invest $25K to $500K. Invest in early stage startups as
well as existing businesses.
• Commercial/Retail Bank: Risk averse. Prefer traditional & safer ventures
such as dental/medical/law practices. Offer SBA loans.
• Private Equity: Often provide secondary funding to existing businesses.
Traditionally focus on mid-sized companies. Less demanding than VCs.
• Venture Capitalist: Seek high-growth, high-potential companies. Invest
$500K and up. Demand greater control & return on investment.
Create a Compelling Pitch
• Make It Current: Describe how your product/service fits into today’s
environment and why it’s relevant.
• Make It Interesting: A long boring fact/date filled pitch will put investors to
sleep. Keep them attentive and awake by making your pitch have some
personality to it.
• Demonstrate Value: Offer 3 key points on why you’re better than your
• Keep It Soft: On first approach, tell them you just want to bounce the idea
off them, rather than directly ask them for money on the first encounter.
Avoid Common Mistakes
• Avoid Jargon: Investors might not be familiar with your industry &
technical language, and it won’t impress them. Speak in simple terms.
• No Ego: Act too overconfident and you’ll end up looking like a fool.
Investors are the ones with the cash, and you’re at their mercy.
• KISS: Keep it simple, stupid. Avoid getting into too much detail.
• Competition Exists: Never say you have no competition. Everyone,
including Google, has competition. It makes you sound naïve.
• The 1% Mistake: Never say “All we have to do is get 1% of X and we’ll
make X money.” Instead, focus on how you’ll get any % at all.
The 10/20/30 Rule
• 10 Slides Maximum
• 20 Minutes Maximum Presentation
• 30 Points Minimum Font Size
• Do NOT Read Your Slides Verbatim
• To broadcast your idea or pitch to tens of
thousands of investors, check out Go BIG Network;
the world’s largest community of company investors.