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Web Performance Is
User Experience

We expect a lot from our online experiences.  We want websites to
be easy to use,  we ...
Sal. )/ASTA

unhappy visitors
will go to a
competing site

will have a
negative perception
of that brand

expect pages
to ...
SO ARE MOBILE USERS

71:7‘ 577‘  1:67‘

   

mobile users have would not
will abandon experienced return to a
a site after...
2

HOW YOUR BRAIN PERCEIVES
PAGE LOAD TIMES

0.1

second feels

instantaneous





~

1

second lets
you think
seamlessly
...
S
(1 T
—f WHAT'S MAKING SITES SLOWER? 
Web pages are bigger and more complex than ever

 

C
C
1995 2015 2017
The 3Ve| '38...
©

WHAT'S THE "SWEET SPOT"
FOR LOAD TIMES? 

Between 2 and 4 seconds

After -1 seconds.  bounce rate,  convers>ons. 
and r...
acug

_: 
FASTER PAGES =  BETTER BUSINESS

Walmartzk — | n'i'uri' —- @

For every 1 ggcond Reduced page load time from 1 s...
Real stories

about real companies
who discovered the ROI
of web performance

Download your FREE copy: 
soasta. io[timeism...
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Web Performance is User Experience

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We expect a lot from our online experiences. We want websites to be easy to use, we want them to be safe, and we want them to be fast. That's because fast websites make us happy. Here's why.

Published in: Technology
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Web Performance is User Experience

  1. 1. Web Performance Is User Experience We expect a lot from our online experiences. We want websites to be easy to use, we want them to be safe, and we want them to be fast. That's because fast websites make us happy. Here's why. 9) 4-: SOASTA
  2. 2. Sal. )/ASTA unhappy visitors will go to a competing site will have a negative perception of that brand expect pages to load instantly ecommerce customers expect pages to load in 2 seconds or less will never return to the slow site
  3. 3. SO ARE MOBILE USERS 71:7‘ 577‘ 1:67‘ mobile users have would not will abandon experienced return to a a site after problems site that waiting 5 when performs seconds for accessing poorly a page to a mobile site load A SOASTA
  4. 4. 2 HOW YOUR BRAIN PERCEIVES PAGE LOAD TIMES 0.1 second feels instantaneous ~ 1 second lets you think seamlessly ,4‘ SOASTA seconds keeps your attention. .. barely 10 + 1’ 1 0 seconds at you're lost ‘L
  5. 5. S (1 T —f WHAT'S MAKING SITES SLOWER? Web pages are bigger and more complex than ever C C 1995 2015 2017 The 3Ve| '38€ P389 W35lU5t The average page is 2151 KB At the current rate of 14-1 KB and C0[| taif1ed and contains 108 objects. growth, the average web . a mere 2.3 objects Images make up more than page could reach 9 (such as HTML and image files). 60% of this bulk, 3 M3 by 2011 Etsy experimented with increasing mobile page weight by 160 KB. It triggered a 12% increase in bounce rate. SOASTA
  6. 6. © WHAT'S THE "SWEET SPOT" FOR LOAD TIMES? Between 2 and 4 seconds After -1 seconds. bounce rate, convers>ons. and revenue decline sharpiy SOASTA
  7. 7. acug _: FASTER PAGES = BETTER BUSINESS Walmartzk — | n'i'uri' —- @ For every 1 ggcond Reduced page load time from 1 second of improvement of improvement to load time, 15 seconds to 2 seconds. increased conversions the site experienced a Experienced a 2% increase by 10% 2% increase in in conversions for every conversions second of improvement SOASTA
  8. 8. Real stories about real companies who discovered the ROI of web performance Download your FREE copy: soasta. io[timeismoneybook SOASTA

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