1.
Web Performance Is
User Experience
We expect a lot from our online experiences. We want websites to
be easy to use, we want them to be safe, and we want them to be
fast. That's because fast websites make us happy. Here's why.
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2.
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unhappy visitors
will go to a
competing site
will have a
negative perception
of that brand
expect pages
to load instantly
ecommerce
customers expect
pages to load in
2 seconds or less
will never return
to the slow site

3.
SO ARE MOBILE USERS
71:7‘ 577‘ 1:67‘
mobile users have would not
will abandon experienced return to a
a site after problems site that
waiting 5 when performs
seconds for accessing poorly
a page to a mobile site
load A
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4.
2
HOW YOUR BRAIN PERCEIVES
PAGE LOAD TIMES
0.1
second feels
instantaneous
~
1
second lets
you think
seamlessly
,4‘
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seconds keeps
your attention. ..
barely
10
+
1’ 1 0 seconds
at you're lost
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5.
S
(1 T
—f WHAT'S MAKING SITES SLOWER?
Web pages are bigger and more complex than ever
C
C
1995 2015 2017
The 3Ve| '38€ P389 W35lU5t The average page is 2151 KB At the current rate of
14-1 KB and C0[| taif1ed and contains 108 objects. growth, the average web .
a mere 2.3 objects Images make up more than page could reach 9
(such as HTML and image files). 60% of this bulk, 3 M3 by 2011
Etsy experimented with increasing mobile page weight by 160 KB. It triggered a 12% increase in bounce rate.
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6.
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WHAT'S THE "SWEET SPOT"
FOR LOAD TIMES?
Between 2 and 4 seconds
After -1 seconds. bounce rate, convers>ons.
and revenue decline sharpiy
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7.
acug
_:
FASTER PAGES = BETTER BUSINESS
Walmartzk — | n'i'uri' —- @
For every 1 ggcond Reduced page load time from 1 second of improvement
of improvement to load time, 15 seconds to 2 seconds. increased conversions
the site experienced a Experienced a 2% increase by 10%
2% increase in in conversions for every
conversions second of improvement
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8.
Real stories
about real companies
who discovered the ROI
of web performance
Download your FREE copy:
soasta. io[timeismoneybook
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