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Shara Darden, Firefly Marketing & PR<br />www.soarwithfirefly.com | Twitter: @soarwithfirefly<br />Marketing Secrets for W...
WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a le...
What is your story?<br />Building your brand: <br />Develop a core statement that you can use as a launching pad for all o...
Telling Your Story: Tools for PR<br />Find and Connect with Journalist & Bloggers<br />HARO  (http://www.helpareporter.com...
Telling Your Story: Tools for PR<br />Copy Writing<br />AutoCrit  (https://www.autocrit.com)<br />Google Alerts  (http://w...
Telling Your Story: Trends in Marketing<br />Inbound Marketing<br />Pay-Per-Click Advertising (PPC)<br />Strategic Marketi...
Inbound Marketing<br />© 2011 Firefly Marketing & PR<br />Source: http://blog.hubspot.com<br />
Either write something worth reading about or do something worth writing about.<br />Benjamin Franklin<br />© 2011 Firefly...
Creating Content<br />Blogs<br />WordPress<br />Blogger<br />White Papers<br />E-books<br />© 2011 Firefly Marketing & PR<...
YouTube
Google Video for Businesses ($)
Flickr (video)
SlideShare</li></li></ul><li>Search Engine Optimization (SEO)<br />Link Building<br />Keyword Analysis<br />Google<br />Go...
Social Media<br />Facebook Pages<br />LinkedIn<br />Company Page<br />Groups<br />Twitter<br />© 2011 Firefly Marketing & ...
Pay-per-Click Advertising<br />Facebook Ads (B-to-C)<br />LinkedIn Ads (B-to-B)<br />Twitter Promoted Products (B-to-C)<br...
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Fabulous Moms Expo Marketing Secrets Presentation

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Tips and tools small businesses can begin using to improve their marketing and PR efforts today.

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Fabulous Moms Expo Marketing Secrets Presentation

  1. 1. Shara Darden, Firefly Marketing & PR<br />www.soarwithfirefly.com | Twitter: @soarwithfirefly<br />Marketing Secrets for Women Entrepreneurs<br />
  2. 2. WHEN EVERYBODY ZIGS, ZAG.Would-be leaders in any industry must come to grips with a self-evident truth – you can't be a leader by following.<br />Marty Neumeier, The Brand Gap<br />© 2011 Firefly Marketing & PR<br />
  3. 3. What is your story?<br />Building your brand: <br />Develop a core statement that you can use as a launching pad for all of your written and promotional materials. Differentiate yourself!<br />Questions to answer:<br />Who are you?<br />What do you do?<br />Who are your customers/clients?<br />Why does it matter?<br />© 2011 Firefly Marketing & PR<br />
  4. 4. Telling Your Story: Tools for PR<br />Find and Connect with Journalist & Bloggers<br />HARO (http://www.helpareporter.com)<br />Muck Rack (http://muckrack.com)<br />Social Media Releases<br />PitchEngine (http://www.pitchengine.com)<br />© 2011 Firefly Marketing & PR<br />
  5. 5. Telling Your Story: Tools for PR<br />Copy Writing<br />AutoCrit (https://www.autocrit.com)<br />Google Alerts (http://www.google.com/alerts)<br />Zemanta (http://www.zemanta.com)<br />Ezine Articles (http://ezinearticles.com/)<br />© 2011 Firefly Marketing & PR<br />
  6. 6. Telling Your Story: Trends in Marketing<br />Inbound Marketing<br />Pay-Per-Click Advertising (PPC)<br />Strategic Marketing Plans<br />© 2011 Firefly Marketing & PR<br />
  7. 7. Inbound Marketing<br />© 2011 Firefly Marketing & PR<br />Source: http://blog.hubspot.com<br />
  8. 8. Either write something worth reading about or do something worth writing about.<br />Benjamin Franklin<br />© 2011 Firefly Marketing & PR<br />
  9. 9. Creating Content<br />Blogs<br />WordPress<br />Blogger<br />White Papers<br />E-books<br />© 2011 Firefly Marketing & PR<br /><ul><li>Video
  10. 10. YouTube
  11. 11. Google Video for Businesses ($)
  12. 12. Flickr (video)
  13. 13. SlideShare</li></li></ul><li>Search Engine Optimization (SEO)<br />Link Building<br />Keyword Analysis<br />Google<br />Google AdWords<br />Webmaster Tools (submit your sitemap)<br />Places (offers, QR codes)<br />http://www.cmitsolutions.com/googleguide<br />Bing, Yahoo, Yelp, Manta<br />© 2011 Firefly Marketing & PR<br />
  14. 14. Social Media<br />Facebook Pages<br />LinkedIn<br />Company Page<br />Groups<br />Twitter<br />© 2011 Firefly Marketing & PR<br />
  15. 15. Pay-per-Click Advertising<br />Facebook Ads (B-to-C)<br />LinkedIn Ads (B-to-B)<br />Twitter Promoted Products (B-to-C)<br />Google AdWords<br />Product/Service Specific<br />Landing Pages<br />Run Multiple Ads within a Campaign<br />© 2011 Firefly Marketing & PR<br />
  16. 16. If you don't know where you are going, any road will get you there.<br />Lewis Carroll <br />Novelist, Especially remembered for Alice’s Adventures in Wonderland<br />© 2011 Firefly Marketing & PR<br />
  17. 17. Planning for Success<br />Developing a Strategic Marketing Plan & Budget<br />Free template available at soarwithfirefly.com<br />Implementation<br />Measurements<br />Google Analytics<br />Customer Surveys<br />Sales and Service<br />© 2011 Firefly Marketing & PR<br />
  18. 18. Questions? Contact Us<br />Shara Darden<br />Firefly Marketing & PR<br />(443) 420-8359<br />shara@soarwithfirefly.com<br />www.soarwithfirefly.com<br /> / soarwithfirefly<br />© 2011 Firefly Marketing & PR<br />

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