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Insiders powered by SOAP

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Created, built and managed by marketers for marketers, The Insiders provides a ROI-effective alternative to traditional forms of 'push' marketing like TV, print.

Published in: Marketing
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Insiders powered by SOAP

  1. 1. WHO The leading consumer advocate network to boost great brands and products WE ARE 25 Countrie s +500 Campaig ns 450.OOO Embassadors Member
  2. 2. WHO The leading consumer advocate network to boost great brands and products WE ARE 25 Countrie s +500 Campaig ns 450.OOO Embassadors Member OUR Believers
  3. 3. OUR Believers The leading consumer advocate network to boost great brands and products WHOWE ARE WOM 48% why WOM? trust ads on social networks 62% trust ads on TV 60% trust print ads 48% trust online ads 84% of people trust recommendations from people they know Nielsen Global Trust in Advertising, 2013-20
  4. 4. WOM Offline Conversations Online Opinions Peer-to-Peer SAMPLING Consumer Insigths & Endorsem ent SEO (Brand reputation) Experience 360º ACTIVATION Offline Online Closed Plataform of Brand Ambassadors
  5. 5. WOMNew proof of power of WOM WOM impression 1 At least DRIVES SALES more than paid media Source: IRi benchmarks. Results from 527 Marketing Mix Modelling studies. UK
  6. 6. WOM impression 1 At least DRIVES SALES more than paid media Source: IRi benchmarks. Results from 527 Marketing Mix Modelling studies. UK New proof of power of WOM w o r d o f MOUTH AMPLIFIES The effect of Paid Media by 15X
  7. 7. HOW WE translate WOM?A 4 STEPS CAMPAIGN
  8. 8. CAMPAIGNS Unique Platform Earned Media More than 6 Points of Contact Customize each Campaign DIFERENTIATION FACTORS Why we are THE BEST for you
  9. 9. CASES

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