SlideShare a Scribd company logo
1 of 57
Download to read offline
THINK DIFFERENT Ashley Ringrose
Create a  30k   banner (468x60)  to advertise this Nike shoe
Great Brand Shitty Brief
Results A bunch of banner concepts?
THINK  DIFFERENT  FOR DIGITAL 2010 IS NOTHING LIKE 2008
THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
 
INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
Useful!
Useful?
#1 Reason why digital is better than advertising?
We don’t have to do advertising  From Iain Tate’s (Poke UK) talk
Niche
Super Niche!
What about a site where people post photos of  crazy sandwiches?
 
What about a site where people post photos of  stupid cats?
 
What about a site about those  annoying ads  on websites?
 
#1 reason digital sucks?
It’s Complicated
One Function Website?
 
 
 
 
 
 
 
 
 
 
OWNABLE PLATFORM?
 
 
RED BULL’S ADVERTISING?
 
 
PLAY MARKETING?
 
 
 
 
 
 
 
 
 
 
FINAL  THOUGHT
WHY ARE AGENCIES  (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE  DOING DIGITAL WELL?
THINK DIFFERENT FOR DIGITAL
UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com  @100ftzombie @bannerblog

More Related Content

Viewers also liked

Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneySoap Creative
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social gamesSoap Creative
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative
 
Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Creative
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital PredictionsSoap Creative
 
Soap Creative's 2017 Future Predictions
Soap Creative's 2017 Future PredictionsSoap Creative's 2017 Future Predictions
Soap Creative's 2017 Future PredictionsSoap Creative
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeSoap Creative
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...Soap Creative
 

Viewers also liked (8)

Stephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in SydneyStephen Fry Having a Gaytime in Sydney
Stephen Fry Having a Gaytime in Sydney
 
Brand opportunities in social games
Brand opportunities in social gamesBrand opportunities in social games
Brand opportunities in social games
 
Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010Soap Creative AU Personal Achievement Awards 2010
Soap Creative AU Personal Achievement Awards 2010
 
Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012Soap Personal Achievement Awards 2012
Soap Personal Achievement Awards 2012
 
2012 Digital Predictions
2012 Digital Predictions2012 Digital Predictions
2012 Digital Predictions
 
Soap Creative's 2017 Future Predictions
Soap Creative's 2017 Future PredictionsSoap Creative's 2017 Future Predictions
Soap Creative's 2017 Future Predictions
 
AdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital CreativeAdAge Digital 2010 6 Foundations of Great Digital Creative
AdAge Digital 2010 6 Foundations of Great Digital Creative
 
2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...2016 Digital predictions for marketing, tech, pop culture and everything in b...
2016 Digital predictions for marketing, tech, pop culture and everything in b...
 

Similar to ADMA August 2010

Are you a WHITE belt or BLACK belt Marketer ?
Are you a WHITE belt or BLACK belt Marketer ?Are you a WHITE belt or BLACK belt Marketer ?
Are you a WHITE belt or BLACK belt Marketer ?David Merzel
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Zigurds Zakis
 
Thriving In Chaos
Thriving In ChaosThriving In Chaos
Thriving In ChaosDave Nourse
 
Transient Identiti Innovations Redefining Marketing v2
Transient Identiti   Innovations Redefining Marketing v2Transient Identiti   Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2IdentitiLab
 
Killer Content Marketing for Boring Brands
Killer Content Marketing for Boring BrandsKiller Content Marketing for Boring Brands
Killer Content Marketing for Boring BrandsAran Jackson
 
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
 
DIBI Conference Programme
DIBI Conference ProgrammeDIBI Conference Programme
DIBI Conference ProgrammeDIBIConf
 
NYU Open Innovation + Crowdsourcing
NYU Open Innovation + CrowdsourcingNYU Open Innovation + Crowdsourcing
NYU Open Innovation + CrowdsourcingShaun Abrahamson
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)Tim Sparke
 
Social Networking 4 your business
Social Networking 4 your businessSocial Networking 4 your business
Social Networking 4 your businessPaolo Massa
 
Ten dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesTen dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesNicholas Lovell
 
6 foundations of great digital creative via Adage
6 foundations of great digital creative via Adage6 foundations of great digital creative via Adage
6 foundations of great digital creative via AdageShane Smith
 
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009PPT Salon
 

Similar to ADMA August 2010 (20)

ADMA Sept 16
ADMA Sept 16ADMA Sept 16
ADMA Sept 16
 
ADMA Sept16
ADMA Sept16ADMA Sept16
ADMA Sept16
 
Digital Marketing Plan Reference
Digital Marketing Plan ReferenceDigital Marketing Plan Reference
Digital Marketing Plan Reference
 
Are you a WHITE belt or BLACK belt Marketer ?
Are you a WHITE belt or BLACK belt Marketer ?Are you a WHITE belt or BLACK belt Marketer ?
Are you a WHITE belt or BLACK belt Marketer ?
 
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
Marketing Communication in Digital Age: presentation for BBDO Moscow Digital ...
 
Thriving In Chaos
Thriving In ChaosThriving In Chaos
Thriving In Chaos
 
Transient Identiti Innovations Redefining Marketing v2
Transient Identiti   Innovations Redefining Marketing v2Transient Identiti   Innovations Redefining Marketing v2
Transient Identiti Innovations Redefining Marketing v2
 
Killer Content Marketing for Boring Brands
Killer Content Marketing for Boring BrandsKiller Content Marketing for Boring Brands
Killer Content Marketing for Boring Brands
 
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEMASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
 
ET13 - F1 - Copenhague digital tactics
ET13 - F1 - Copenhague digital tacticsET13 - F1 - Copenhague digital tactics
ET13 - F1 - Copenhague digital tactics
 
DIBI Conference Programme
DIBI Conference ProgrammeDIBI Conference Programme
DIBI Conference Programme
 
NYU Open Innovation + Crowdsourcing
NYU Open Innovation + CrowdsourcingNYU Open Innovation + Crowdsourcing
NYU Open Innovation + Crowdsourcing
 
David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6
 
Present tense (& future perfect)
Present tense (& future perfect)Present tense (& future perfect)
Present tense (& future perfect)
 
Ogilvy One Bucharest
Ogilvy One BucharestOgilvy One Bucharest
Ogilvy One Bucharest
 
Social Networking 4 your business
Social Networking 4 your businessSocial Networking 4 your business
Social Networking 4 your business
 
Ten dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making gamesTen dos and don'ts for TV companies making games
Ten dos and don'ts for TV companies making games
 
6 foundations of great digital creative via Adage
6 foundations of great digital creative via Adage6 foundations of great digital creative via Adage
6 foundations of great digital creative via Adage
 
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009
DESIGN is the new TECHNOLOGY, mit id pune, october 1, 2009
 
DESIGN is the new TECHNOLOGY
DESIGN is the new TECHNOLOGYDESIGN is the new TECHNOLOGY
DESIGN is the new TECHNOLOGY
 

More from Soap Creative

12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)Soap Creative
 
Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015Soap Creative
 
Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Soap Creative
 
Digital Predictions 2013
Digital Predictions 2013Digital Predictions 2013
Digital Predictions 2013Soap Creative
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For DummiesSoap Creative
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital PredictionsSoap Creative
 

More from Soap Creative (8)

12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)12 Ways to Spot a Fashion Blogger on Instagram (Part One)
12 Ways to Spot a Fashion Blogger on Instagram (Part One)
 
Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015Digital advertising social marketing and tech trends predictions in 2015
Digital advertising social marketing and tech trends predictions in 2015
 
Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014Digital, advertising, social and tech predictions & trends 2014
Digital, advertising, social and tech predictions & trends 2014
 
Digital Predictions 2013
Digital Predictions 2013Digital Predictions 2013
Digital Predictions 2013
 
In Real Life (IRL)
In Real Life (IRL)In Real Life (IRL)
In Real Life (IRL)
 
NFC B&T Article
NFC B&T ArticleNFC B&T Article
NFC B&T Article
 
Facebook Brand Pages For Dummies
Facebook Brand Pages For DummiesFacebook Brand Pages For Dummies
Facebook Brand Pages For Dummies
 
2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions2011 Soap Creative Digital Predictions
2011 Soap Creative Digital Predictions
 

Recently uploaded

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServiceRenan Moreira de Oliveira
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?SANGHEE SHIN
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum ComputingGDSC PJATK
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...DianaGray10
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxGDSC PJATK
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceMartin Humpolec
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfAnna Loughnan Colquhoun
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncObject Automation
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UbiTrack UK
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxYounusS2
 

Recently uploaded (20)

Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer ServicePicPay - GenAI Finance Assistant - ChatGPT for Customer Service
PicPay - GenAI Finance Assistant - ChatGPT for Customer Service
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?Do we need a new standard for visualizing the invisible?
Do we need a new standard for visualizing the invisible?
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Introduction to Quantum Computing
Introduction to Quantum ComputingIntroduction to Quantum Computing
Introduction to Quantum Computing
 
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
Connector Corner: Extending LLM automation use cases with UiPath GenAI connec...
 
Cybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptxCybersecurity Workshop #1.pptx
Cybersecurity Workshop #1.pptx
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Things you didn't know you can use in your Salesforce
Things you didn't know you can use in your SalesforceThings you didn't know you can use in your Salesforce
Things you didn't know you can use in your Salesforce
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Spring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdfSpring24-Release Overview - Wellingtion User Group-1.pdf
Spring24-Release Overview - Wellingtion User Group-1.pdf
 
GenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation IncGenAI and AI GCC State of AI_Object Automation Inc
GenAI and AI GCC State of AI_Object Automation Inc
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
UWB Technology for Enhanced Indoor and Outdoor Positioning in Physiological M...
 
Babel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptxBabel Compiler - Transforming JavaScript for All Browsers.pptx
Babel Compiler - Transforming JavaScript for All Browsers.pptx
 

ADMA August 2010

Editor's Notes

  1. Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
  2. Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
  3. Is this Red Bull?
  4. Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]