2. Introduction
Like any large ecosystem, Facebook’s billion-strong audience
presents a fascinating glimpse into the sheer variety of fans
that swarm to brand pages like African fauna around a
watering hole. While many are relatively benign, and some
are downright pleasant, there do exist various types that
have the potential to drive one to drink.
Come now as we draw back the curtain on Facebook fans
and examine the good, the bad and the ugly of social media.

39. And thus our journey through the occasionally unpleasant
world of Facebook fans draws to a close. Though diverse,
each of the archetypes plays a role in the great circle of
engagement that is social media.
If your confidence in Facebook as a brand platform has been
shaken by this presentation, then fear not - good community
managers, like the chaps at Soap Creative, will be your digital
zookeepers. Get in touch with them through
http://www.soapcreative.com

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