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Vision Background Reading - Audio


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Vision Background Reading - Audio

  1. 1.<br />
  2. 2. Online Marketing Masterclass 1<br />Background Reading<br /><br />
  3. 3. Starting at the End <br />"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." <br />- Jack Welsh<br /><br />
  4. 4. YourEnd Game<br />To build a business <br />or<br />create a lifestyle?<br />That is the question.<br />Why have you chosen this career path as opposed to getting a job? <br /><br />
  5. 5. So what is a company vision and what does it look like?<br /><br />
  6. 6. A vision statement is a broad, aspirational image of the future that an organisation is aiming to achieve. <br /><br />
  7. 7. As a business owner you have two choices when it comes to vision – you either:<br />build a company that employs people or<br />your business provides an income and occupation for you thereby providing you with a job. <br /><br />
  8. 8. Why Is Vision Important?<br />“We are limited not by our abilities, but by our vision.” <br />– Anonymous <br /><br />
  9. 9. Vision: Nice planning task or a real business decision?<br />Vision is Vital. <br />It is your road, SATNAV and end destination.<br /><br />
  10. 10. Make a difference with…<br /><ul><li>Your business model
  11. 11. Your brand
  12. 12. How you communicate
  13. 13. Your choice of marketing activities</li></ul>If you have no vision or end destination you’ll quickly find yourself getting nowhere and achieving nothing. <br /><br />
  14. 14. How Do You Create A Vision Statement &What Do You Do With It?<br /><br />
  15. 15. The Final Word…<br /><ul><li>The devil is in the detail
  16. 16. Crystal clear
  17. 17. Our mission is to…
  18. 18. Your mission is to…</li></ul>Vision, Passion, Energy to grow<br /><br />
  19. 19. For help and support with Masterclass 1, <br />contact Ruth: <br />Email: @UNIQ_Academy<br />For more background reading on vision, you can access exclusive articles from our library here:<br />Improving Your Organisation’s VisionMission and Vision Statements: Envision Your Business, Realise Your GoalsHow to Write a Great Vision StatementBranding: Where Are You Going? <br />Please expect Masterclass 2 in a week’s time. Thank you!<br /><br />