김평화
Media Technology:
Critical perspectives
Joost Van Loon
Contents
1. Introduction (책, 저자)
2. Starting point (문제의식에 기반한 연구주제 도출)
3. Key words
4. Key concepts (키워드를 바탕으로 성립)
5. Case...
Joost Van Loon
• Professor of Media Analysis
• Nottingham Trent University, UK
• Interest:
1. Theoretical - Connections be...
Starting point
Technological
Determinist
Marshall
McLuhan
:Media Studies on Technology
Social
Constructionist
Raymond Will...
Starting point
“Intermediaries
through which our
intention or
hegemony of the
ruling group are
achieved”
(Slack and Wise)
...
Starting point
Distance, Contrast
Technological
Determinist
Social
Constructionist
:Defining Problem
Key words
Media Ecology : Neil Postman (1970)
“Media ecology is a study on media as an environment.
In that environment, m...
Key words
Actor : Bolter & Grusin (1999)
“Agency or action as an intermediary; the state or fact
of serving as an intermed...
Key concepts
Extended mind : Richard Menary (2010)
“A view of the human cognitive system as a plastic
hybrid of biological...
Key concepts
Embodiment : Dyson (2009)
“Technologies produce a body effect. That is, through
the technologies our behaviou...
Case Studies
First-person shooter game
(Mobile, apple products, VLE)
스크린
(눈)
마우스
Joystick
(손)
“In the virtual reality, three dimensional graphics and
interface design are all seeking to make digital technology
“trans...
“Media is something we do,
rather than think about”
Think by the media vs. Think through the media
Conclusion
“What it means to be
Human?”
Potential to change thought and action
by integrating new technologies and information source...
“Body Studies”
- Anatomy of Human in the postmodern era
(Donna Haraway, Lisa Blackman, Judith Bulter)
- UX, HCI issues
(In...
Bibliography
Bolter, D & Grusin, R (1999) Remediation. Cambridge : MIT Press.
Postman, N (1970) “The Reformed English Curr...
THANK YOU
(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn
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(발제) Media Technology: Critical perspectives +Mc Graw Hill 2008 -Joost Van Loon /김평화 x2012 autumn

  1. 1. 김평화
  2. 2. Media Technology: Critical perspectives Joost Van Loon
  3. 3. Contents 1. Introduction (책, 저자) 2. Starting point (문제의식에 기반한 연구주제 도출) 3. Key words 4. Key concepts (키워드를 바탕으로 성립) 5. Case study (시뮬레이션 게임연구) 6. Conclusion
  4. 4. Joost Van Loon • Professor of Media Analysis • Nottingham Trent University, UK • Interest: 1. Theoretical - Connections between Media Ecology Theory, Actor Network Theory and Phenomenology. 2. Empirically - Digital media On-line multiplayer gaming 3. (Climate change, nano-medicine, knowledge economy)
  5. 5. Starting point Technological Determinist Marshall McLuhan :Media Studies on Technology Social Constructionist Raymond Williams, Stuart Hall
  6. 6. Starting point “Intermediaries through which our intention or hegemony of the ruling group are achieved” (Slack and Wise) “A key governing force in society” Merritt Roe Smith , MIT :Two different views
  7. 7. Starting point Distance, Contrast Technological Determinist Social Constructionist :Defining Problem
  8. 8. Key words Media Ecology : Neil Postman (1970) “Media ecology is a study on media as an environment. In that environment, media can be seen as a dynamic system in which any one part is always multiply connected, acting by virtue is those connections, and always variable by actors in the system”
  9. 9. Key words Actor : Bolter & Grusin (1999) “Agency or action as an intermediary; the state or fact of serving as an intermediate agent, a means of action, or a medium of transmission”
  10. 10. Key concepts Extended mind : Richard Menary (2010) “A view of the human cognitive system as a plastic hybrid of biological and non-biological components, including external representations and technologies.” “Media are extensions of man” McLuhan(1967)
  11. 11. Key concepts Embodiment : Dyson (2009) “Technologies produce a body effect. That is, through the technologies our behaviour is processed and action is generated. A medium has a direct connectivity with the human body” e.g The Internet as an embodied experience : the combination of visual (eyes-screen) and tactile (fingers-keyboard) senses
  12. 12. Case Studies First-person shooter game (Mobile, apple products, VLE)
  13. 13. 스크린 (눈) 마우스 Joystick (손)
  14. 14. “In the virtual reality, three dimensional graphics and interface design are all seeking to make digital technology “transparent”. In this sense, a transparent interface would be one that erases itself, so that the user is no longer aware of confronting a medium, but instead stands in an immediate relationship to the contents of that medium“ Case Studies
  15. 15. “Media is something we do, rather than think about” Think by the media vs. Think through the media Conclusion
  16. 16. “What it means to be Human?” Potential to change thought and action by integrating new technologies and information sources. Final question
  17. 17. “Body Studies” - Anatomy of Human in the postmodern era (Donna Haraway, Lisa Blackman, Judith Bulter) - UX, HCI issues (Interface design) Next
  18. 18. Bibliography Bolter, D & Grusin, R (1999) Remediation. Cambridge : MIT Press. Postman, N (1970) “The Reformed English Curriculum.” in A.C. Eurich, ed., High School 1980: The Shape of the Future in American Secondary Education Menary, R (2010)(Ed.) The Extended Mind http://mitpress.mit.edu/catalog/author/default.asp?aid=37770 Dyson, F. (2009) Sounding new media : immersion and embodiment in the arts and culture. Berkeley : University of California Press Van Loon, J. (2008) Media technology. Maidenhead : McGraw-Hill/Open University Press.
  19. 19. THANK YOU

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