최진한
Integrating Human Modeling
and Simulation with the
Persona Method
Taro Kanno
Research Institute of Science and Technology ...
Introduction
Human modeling and simulation
- an effective method for predicting human behavior
- In HCI,
- Card’s informat...
Proposed Method
Define target user based on the survey data
create skeletons,
detail user profiles
Develop a human model t...
Proposed Method
Run the simulation and obtain time-series behaviors
Interpret the result and give a narrative explanation ...
Model of Residents’ behavior
Design an emergency announcement system that considers a variety of residents’
characteristic...
Model of Residents’ behavior
Bayesian belief network (BBN)
corresponds to the
information input,
situation judgement proce...
Case study
Case study
Case study
Case study
dashed line: description based on the profile
single line: interpretations of the simulation result concerning ...
Discussion and conclusion
Propose a method
- human modeling and simulation + persona
- efficient prediction of human behav...
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(발제) Integrating Human Modeling and Simulation with the Persona Method +CHI 2011 -Taro Kanno /최진한 x2012autumn

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(발제) Integrating Human Modeling and Simulation with the Persona Method +CHI 2011 -Taro Kanno /최진한 x2012autumn

  1. 1. 최진한
  2. 2. Integrating Human Modeling and Simulation with the Persona Method Taro Kanno Research Institute of Science and Technology for Society Tomohiko Ooyabu Institute of Environmental Studies, The University of Tokyo Kazuo Furuta Department of Quantum Engineering and Systems Science, The University of Tokyo Universal Access in Human-Computer Interaction. 6th International Conference, UAHCI 2011, Held as Part of HCI International 2011 10/30 최진한
  3. 3. Introduction Human modeling and simulation - an effective method for predicting human behavior - In HCI, - Card’s information processing model (Cards 1983) - ACT-R based simulation (Anderson 1998) Limitation - difficult to validate the results - parameter turning, personal difference or personalities is arbitrary Personal method - another approach for predicting human behavior for HCI or product design - many man-hours require to create, produce a user scenario In this paper, - propose a method to compensate limitations of each - human modeling and simulation + persona - predict residents’s behavior in an emergency situation to design emergency announcement strategies
  4. 4. Proposed Method Define target user based on the survey data create skeletons, detail user profiles Develop a human model to describe and explain target human behaviors Set model parameters based on the user profiles parameter set is arbitrary target demographic details help determine
  5. 5. Proposed Method Run the simulation and obtain time-series behaviors Interpret the result and give a narrative explanation of the simulation result Create a user scenario semi-automatically generated according to guideline Complete a persona Human modeling and simulation only used to stimulate the imagination not to make critical decision
  6. 6. Model of Residents’ behavior Design an emergency announcement system that considers a variety of residents’ characteristics Model + Process of establishing residents’ behavior + influencing factors + effect on the process from the case analyses SOR (Woodworth 1958) Stimulus: process of obtaining relevant information Organism: recognition of the situation Response: decision
  7. 7. Model of Residents’ behavior Bayesian belief network (BBN) corresponds to the information input, situation judgement process, outputs the probabilities of the nodes
  8. 8. Case study
  9. 9. Case study
  10. 10. Case study
  11. 11. Case study dashed line: description based on the profile single line: interpretations of the simulation result concerning situation and event double line: interpretation of the cognitive aspects of the results
  12. 12. Discussion and conclusion Propose a method - human modeling and simulation + persona - efficient prediction of human behavior - applicable for creating personas for the design of emergency announcement system - creating scenario relatively easier and required fewer man-hours Disadvantages - impossible to validate the result, lack of actual data - difficult to apply directly to predict human behavior in serious issues Persona aims to stimulate the designer’s imagination to predict human behavior and fine potential problems, Proposed method is an example of using less reliable human modeling and simulation for real-life practical problem.

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