“Facebook is a Luxury”:
An Exploratory Study of
Social Media Use in Rural
Kenya
+ CSCW 2013
-Susan P. Wyche
/맹욱재
x 2013 su...
“Facebook is a Luxury”:
An Exploratory Study of
Social Media Use in Rural Kenya
Susan P. Wyche, Sarita Yardi Schoenebeck, ...
Author
Susan P. Wyche
Assistant Professor
Michigan State University
Dept.of Telecommunication.
Information Studies, and Me...
My research interest
Internet Café in rural Kenya
Cost, Infra
• 페이스북 계정 만들고 유지하는데 Money
든다
• Infra가 갖춰져 있지 못한 상황에서
Facebook(FB)
Background
Setting & Method
• Qualitative study
• 24 interview(15 FB user, 9 non-user)
• 연구자의 성별, 나이, 계급이 영향 미쳐서
제1저자 신상 공개
• 174page...
Desire
• Able to share info with friends
• “…chain of friendship so the info go to
many”
• Sharing snaps
• “advanced feeli...
10 people don’t know purpose of FB
Cost
• Internet café 30min use = 1/3 of daily income
• 선호: Mobile cam Picture < Digital cam Picture
• Chat!
• Alternative ...
Facebook zero(USSD)
Unstructured Supplementary Service data
infra
• Limited bandwith -> delay cost money
• => yahoo + FB = email check, news feed
• Power outrage -> logged in -> terr...
Facebook lite
Why they want to connect?
• 경제 사정↓ -> 이민!
페이스북 채팅!!!
No install, No SW
• Insurance contact
“학비를 대주시면 제가 졸업할 수 있어요
좋은 직장도 얻...
Conclusion
• Participant compensation: FB는 공짜가 아니야
• Increasing interview comprehension: 지역 통역
자랑 긴밀한 관계
• Research Questi...
“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 s...
“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 s...
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“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 summer

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“Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 - Susan P. Wyche /맹욱재 x 2013 summer

  1. 1. “Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya + CSCW 2013 -Susan P. Wyche /맹욱재 x 2013 summer
  2. 2. “Facebook is a Luxury”: An Exploratory Study of Social Media Use in Rural Kenya Susan P. Wyche, Sarita Yardi Schoenebeck, Andrea Forte
  3. 3. Author Susan P. Wyche Assistant Professor Michigan State University Dept.of Telecommunication. Information Studies, and Media ICTD Human-Centered Computing ph.D from Georgia Tech MS from Cornell Industiral BS from CMU Sarita Yardi Schoenebeck Assistant Professor University of Michigan School of Information Michigan Interactive & Social Computing group Human-Centered Computing ph.D From Georgia Tech MS from UC berkeley School of Informationl Computer Engineering BA from Dartmouth College Andrea Forte Assistant Professor iSchool Drexel University Human-Centered Computing ph.D From Georgia Tech MLIS from School of Information University of Texas at Austin
  4. 4. My research interest
  5. 5. Internet Café in rural Kenya
  6. 6. Cost, Infra • 페이스북 계정 만들고 유지하는데 Money 든다 • Infra가 갖춰져 있지 못한 상황에서 Facebook(FB)
  7. 7. Background
  8. 8. Setting & Method • Qualitative study • 24 interview(15 FB user, 9 non-user) • 연구자의 성별, 나이, 계급이 영향 미쳐서 제1저자 신상 공개 • 174page 필드노트, 1375장 사진 • 2저자끼리 분류 1저자가 확인 분류 • Internet café에서 patron대상 인터뷰
  9. 9. Desire • Able to share info with friends • “…chain of friendship so the info go to many” • Sharing snaps • “advanced feeling” • FB become public transportation • 세상이 어떻게 돌아가는지 보는 도구
  10. 10. 10 people don’t know purpose of FB
  11. 11. Cost • Internet café 30min use = 1/3 of daily income • 선호: Mobile cam Picture < Digital cam Picture • Chat! • Alternative way to communicate with people abroad cheaper than phone call
  12. 12. Facebook zero(USSD) Unstructured Supplementary Service data
  13. 13. infra • Limited bandwith -> delay cost money • => yahoo + FB = email check, news feed • Power outrage -> logged in -> terror • => automated log off
  14. 14. Facebook lite
  15. 15. Why they want to connect? • 경제 사정↓ -> 이민! 페이스북 채팅!!! No install, No SW • Insurance contact “학비를 대주시면 제가 졸업할 수 있어요 좋은 직장도 얻구요”
  16. 16. Conclusion • Participant compensation: FB는 공짜가 아니야 • Increasing interview comprehension: 지역 통역 자랑 긴밀한 관계 • Research Question: 통영 오고 가면서 뉘앙스 사 라짐. • Ethic & Awareness: 윤리의식 예민하게! • 한계점: PC방 사장, 알바, 일부 사람만으로 대표 성 상실.

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