Loyalty and Journalsim


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Winter 2012, Comms 239, Section 1, Group 2

Published in: News & Politics, Education
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  • People who gather news are not like employees of other companies. They have a social obligation that can actually override their employers’ immediate interests at times, and yet this obligation is the source of their employers’ financial success.
  • This allegiance to citizens is the meaning of what we have come to call journalistic independence.... As journalists tried to honor and protect their carefully won independence from party and commercial pressures, they sometimes came to pursue independence for its own sake. Detachment from outside pressure could bleed into disengagement from the community.   A second factor in the growing isolation was a change in journalism’s tone. After Vietnam and Watergate and later the advent of 24-hour cable news, journalism became noticeably more subjective and judgmental. More coverage was focused on mediating what public people were saying, rather than simply reporting it....
  • Rather than selling customers content, newspeople are building a relationship with their audience based on their values, on their judgment, authority, courage, professionalism, and commitment to community. Providing this creates a bond with the public, which the news organization then rents to advertisers . Different from traditional consumer marketing. The audience is not the customer buying goods and services. The advertiser is.  The customer/advertiser has to be subordinate to the third figure, the citizen.
  • We have discussed loyalty from the perspective of our rights as citizens, but what about examining it from the other side - ourselves as future journalists.   The globalization of news raises questions about the place of loyalty in a multinational news environment. Particularly difficult is the problem of patriotism, or allegiance to one's country.    "The patriotism of journalists covering the Iraq war has been repeatedly called into question. Some questions arise because journalists reveal information that may either aid the enemy or demoralize the troops or folks on the home front.    Eg. Kevin Sites' story about the American soldier who shot a wounded Iraqi in a Fallujah mosque or news organizations printing photographs of the Abu Ghraib prison scandal come to mind."   The problem of patriotism and journalism will become increasingly difficult as new technology makes the "global village" more and more a reality.    Organizations that were once uniquely American now have audiences in all corners of the globe.
  • Loyalty and Journalsim

    1. 1. Loyalty & Journalism   Kaylee Brooks - Allison Brown - Kimbra Robinson
    2. 2. Who do these newspeople work for? <ul><li>  </li></ul>
    3. 3. You! Journalists' first loyalty is to citizens.
    4. 4.    
    5. 5.  
    6. 6. From this clip, where do you think MSNBC's loyalty lies?    Can a news agency have multiple sources of loyalty?   Is there some validity in this reporting?
    7. 7. Loyalty to Citizens <ul><ul><li>&quot;Implied covenant with the public&quot; </li></ul></ul><ul><ul><li>&quot;Basis of why we as citizens believe&quot; </li></ul></ul><ul><ul><li>&quot;Source of news' credibility&quot; </li></ul></ul><ul><ul><li>&quot;The franchise asset of the news company&quot; </li></ul></ul>
    8. 8. Independence vs. Isolation <ul><ul><li>Journalistic independence </li></ul></ul><ul><ul><li>Independence for its own sake </li></ul></ul><ul><ul><li>Disengagement from the community </li></ul></ul><ul><ul><li>A change in journalism’s tone  </li></ul></ul><ul><li>(more subjective and judgmental) </li></ul><ul><ul><li>Mediating instead of simply reporting </li></ul></ul>
    9. 9. &quot;The Wall&quot;
    10. 10. Business Relationship of Journalism <ul><li>News organization </li></ul>Advertiser/Customer Citizen
    11. 11.      Five key ways to protect journalists' allegiance to citizens: <ul><ul><li>The owner/corporation must be committed to citizens first.  </li></ul></ul><ul><ul><li>Hire business managers who also put citizens first.  </li></ul></ul><ul><ul><li>Set and communicate clear standards.  </li></ul></ul><ul><ul><li>Journalists have final say over news.  </li></ul></ul><ul><ul><li>Communicate clear standards to the public. </li></ul></ul>5
    12. 12. Loyalty in a Global Age <ul><li>To whom, or what, should the journalist be loyal? </li></ul><ul><li>Does he or she owe a primary loyalty to the country of citizenship?  </li></ul><ul><li>To the military?  </li></ul><ul><li>To the audience?  </li></ul><ul><li>(And, if so, to which members of which audience?) </li></ul>http://digitaljournalist.org/issue0612/the-changing-problem-of-a-journalist-s-loyalty.html As journalists serve an increasingly global audience, patriotism and nationalism will likely be called into question. Photo source
    13. 13. End