Snooth DTCS Slides

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Snooth DTCS Slides

  1. 1. ‘ Always on’ Philip James, CEO, Snooth
  2. 2. Snooth <ul><li>500,000 monthly users </li></ul><ul><li>100,000 accounts </li></ul><ul><li>Community / shopping </li></ul><ul><li>10,000 stores </li></ul><ul><li>2 million reviews </li></ul>
  3. 3. ‘ Always On’ Economy <ul><li>Your customers are already talking about you </li></ul><ul><li>You cannot control the conversation </li></ul><ul><li>‘New’ media </li></ul><ul><li>Digital landscape </li></ul><ul><li>Establish permission </li></ul>
  4. 4. Your Customers are Talking <ul><li>Free brand marketing </li></ul><ul><li>Nurture your evangelizers </li></ul><ul><li>Address your troublemakers </li></ul><ul><li>Vocal minority (1%:10%:89%) </li></ul>Online conversations are permanent
  5. 5. You are the “publisher” <ul><li>You cannot control the conversation </li></ul><ul><li>Control the message </li></ul><ul><li>Bottle shots, notes, food pairings </li></ul><ul><li>Do not take down old content </li></ul>Make it easy for your fans to promote you
  6. 6. ‘ New’ Media ain’t that New <ul><li>‘ Water cooler’ talk </li></ul><ul><li>Social validation </li></ul><ul><li>Belonging to a tribe </li></ul><ul><li>Average age of Snooth user = 45 </li></ul>Social standing and acceptance = drivers
  7. 7. Digital landscape <ul><li>Facebook = group pages, fan clubs </li></ul><ul><li>Yelp = restaurant and winery reviews </li></ul><ul><li>Snooth = wine reviews, winery profiles </li></ul><ul><li>Twitter = “water cooler” talk </li></ul><ul><li>mySpace = band profiles </li></ul>Where are your users now?
  8. 8. Establish Permission <ul><li>Allow users to ‘self select’ </li></ul><ul><li>Respect their channel preferences </li></ul><ul><li>Migrate users up the value chain </li></ul>Accept the learning curve
  9. 9. Summary <ul><li>Join the conversation </li></ul><ul><li>Gain users trust, don’t abuse it </li></ul><ul><li>Give users the tools to promote you </li></ul><ul><li>Let your content be free </li></ul>
  10. 10. <ul><li>Philip James </li></ul><ul><li>Snooth </li></ul><ul><li>[email_address] </li></ul><ul><li>646 723 4328 </li></ul>

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